5. 5
how to wake the superhero inside you
"It seems that I've been living two
lifes.
One life, I am an IT consultant
for a respectable software
company.
I have a social security number,
pay my taxes and I ...
... am sent by my wife to carry
out the garbage.
The other life is lived in my
Gordon Cave where I go by the
alias Chuck Ian Gordon trying to
help mankind qualify for the 22nd
century. "
42. www.skilltower.com
Success factors for profitable VR/AR Business
Balance those aspects:
Connecting VR/AR to Enterprise Systems
- Wow Effect vanishes! VR/AR -> productivity tool
- Provide attractive “State of the Art” continuously
- Every VR/AR application at it’s place (cost-benefit-
analysis). Some/many things will better be kept
traditionally. Others will give you huge leverages.
Story: engaging, absorbing, use surprises.
Latency (90+fps), Parallax (Presence)
reaction of the virtual world, interactivity
(Agency)
compelling (360° vs. Realtime Game Engine)
Must estimate with changes in Architecture from
the beginning. VR/AR are moving targets right
now.
Strategy:
- lose coupling of systems
- Intermediate tiers
- Short periods for small projects
- Enhancing your business model
- Bidirectional real time exchange with your
enterprise systems
- Automation e.g.:
- VR/AR Analytics <-> Data Warehouse <-> CRM
Presence
Agency
Valueproposition
Cost effectiveness, sustainability
Con-
tent
$