Génération C

1. Johanna EDWIGES
MBA 1C – Groupe 2
GENERATION

2. + MEET GENERATION C
CONNECTION
CURIOSITY
CURATION
CREATION
CONSUMERS
COMMUNITY

3. +
CHARACTERISTICS OF
GENERATION C
 65% of Generation C are under 35.
 Generation C are able to communicate anytime and
anywhere throughout the world.
 They generally have a big amount of technology
 They shape opinions and lead thought

4. HOW IT LOOKS LIKE

5. +
THE CONCEPTS I AGREE WITH
 I agree with …
« People that aren’t connected with the internet, they can’t function the same way
in society that a lot of other people do. »
« Any question can be immediately answered. Everyone is at your fingertips. »
« They are empowered by technology, living in the moment, always on. »
 I agree with these concepts because internet permits you to be
reactive everywhere and everytime and to be still informed of
what’s hapen in the word.

6. +
THE CONCEPTS I DISAGREE
WITH
 I disagree with …
« They are motivated by honesty and integrity. »
« And they’re proud to give back more than they take on. »
 I disagree with these concepts because some people use
internet for bad reasons.

7. +
EXAMPLE: INSTAGRAM
 Created in 2010 and Bought by Facebook
in 2012
 More than 7 millions of users
 Good, fun and quick way to share
 Pictures and Videos are easier to
remember.