Building Quality Experiences for Users in Any Language
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Companies are striving for a friendly tone with their content and also taking it to other cultures. Those two content goals seem to be at odds, but they don’t have to be. How do you reconcile more casual writing for content that will be translated into other languages? We’ll look at how to craft quality content for all users, regardless of their language. We’ll cover pitfalls to avoid and tactics to use for creating friendly English that yields pleasing translations.
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Building Quality Experiences for Users in Any Language
- 1. JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS Building Quality Experiences for Users in Any Language
- 4. Users can create their own social network records within the application, adding photos and geolocation mark, noting friends, putting the Huskies and commenting on other notes. RUSSIAN BLOG POST, VIA GOOGLE TRANSLATE “ ” #stc16 • @jrc_collins
- 6. Is this your content? #stc16 • @jrc_collins
- 7. Of the global population speak English as a first or second language 15% #stc16 • @jrc_collins
- 8. You’re failing your audience if you’re not concerned about non-English readers. #stc16 • @jrc_collins
- 9. How can we do better? #stc16 • @jrc_collins
- 10. Some groundwork © Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/ #stc16 • @jrc_collins
- 11. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace The process of adapting internationalized software for a specific region or language HTTP://EN.WIKIPEDIA.ORG/WIKI/INTERNATIONALIZATION_AND_LOCALIZATION © Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/ Localization #stc16 • @jrc_collins
- 12. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/ © Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/ A faithful and accurate adaptation of your text that basically says the same thing in another language. Translation #stc16 • @jrc_collins
- 13. • Big cool statistic • 2,56 9 • Add-Ons in Marketplace HTTP://WORDTRANS.COM/2013/06/TRANSCREATION-VS-TRANSLATION/ © Oregon Husky – https://flic.kr/p/9jDEE | https://creativecommons.org/licenses/by-sa/2.0/ An adaptation of your text with the goal of evoking the same reaction to your message from readers in another language. Trancreation #stc16 • @jrc_collins
- 14. ˘˘˘ © Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/ Lay a strong foundation #stc16 • @jrc_collins
- 15. ˘˘˘ © Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/ Lay a strong foundation #stc16 • @jrc_collins
- 16. ˘˘˘ © Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/ Lay a strong foundation •Establish relationships with translators/vendors #stc16 • @jrc_collins
- 17. ˘˘˘ © Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/ Lay a strong foundation •Establish relationships with translators/vendors •Create style guides for each localization #stc16 • @jrc_collins
- 18. ˘˘˘ © Oregon Husky – https://flic.kr/p/9jDN1 | https://creativecommons.org/licenses/by-sa/2.0/ Lay a strong foundation •Establish relationships with translators/vendors •Create style guides for each localization •Create localized glossaries #stc16 • @jrc_collins
- 19. W © Oregon Husky – https://flic.kr/p/9jFwW | https://creativecommons.org/licenses/by-sa/2.0/ Add quality content #stc16 • @jrc_collins
- 20. Quality source content helps translators do a better job. #stc16 • @jrc_collins
- 21. High quality content is automatically friendlier. #stc16 • @jrc_collins
- 22. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Think like a translator #stc16 • @jrc_collins
- 23. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Think like a translator STRUCTURE YOUR CONTENT WISELY #stc16 • @jrc_collins
- 24. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Watch your substitutions STRUCTURE YOUR CONTENT WISELY #stc16 • @jrc_collins
- 25. Use <product name> to be more awesome. #stc16 • @jrc_collins
- 26. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t concatenate text STRUCTURE YOUR CONTENT WISELY #stc16 • @jrc_collins
- 30. Click Help to Learn more + + + #stc16 • @jrc_collins
- 31. Click Help to Learn more Click Help to Learn more + + + #stc16 • @jrc_collins
- 32. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Re-use content STRUCTURE YOUR CONTENT WISELY #stc16 • @jrc_collins
- 33. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ CHOOSE YOUR WORDS CAREFULLY Think like a translator #stc16 • @jrc_collins
- 34. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Use short, simple sentences CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 35. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Use consistent terminology CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 36. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Avoid synonyms, equivalents, and metonyms CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 37. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 38. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 39. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 40. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 41. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves •Net CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 42. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves •Net •Point CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 43. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves •Net •Point •Right CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 44. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves •Net •Point •Right •Type CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 45. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Foil homonyms •Date •Engaged •Leaves •Net •Point •Right •Type •Stalk CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 46. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 47. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 48. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 49. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute •Does CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 50. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute •Does •Wind CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 51. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute •Does •Wind •Sow CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 52. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute •Does •Wind •Sow •Row CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 53. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t bow to homographs •Read •Minute •Does •Wind •Sow •Row •Bow CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 55. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 56. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs •Spend CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 57. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs •Spend •Ask CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 58. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs •Spend •Ask •Reveal CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 59. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs •Spend •Ask •Reveal •Fail CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 60. W © Marshall Astor– https://flic.kr/p/3TPf3U | https://creativecommons.org/licenses/by-sa/2.0/ Don’t verb nouns or noun verbs •Spend •Ask •Reveal •Fail •Invite CHOOSE YOUR WORDS CAREFULLY #stc16 • @jrc_collins
- 61. W Your turn #stc16 • @jrc_collins
- 62. {number} results #stc16 • @jrc_collins
- 63. The <person> moved Friday’s game to Saturday due to inclement weather. #stc16 • @jrc_collins
- 64. Signing up for our new notifications is a cakewalk! #stc16 • @jrc_collins
- 65. ˘˘˘ © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ Done? #stc16 • @jrc_collins
- 66. What about localization? Avoid casual language, dude Jokes don’t usually translate. Avoid idioms like the plague Idioms don’t translate, either. Avoid humor Some cultures value formality. #stc16 • @jrc_collins
- 67. “with a wink” © Darren D– https://flic.kr/p/4rqPzP | https://creativecommons.org/licenses/by/2.0/ #stc16 • @jrc_collins
- 68. Friendly English & Successful Localization #stc16 • @jrc_collins
- 70. Remember transcreation? #stc16 • @jrc_collins
- 71. ˘˘˘ © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ Done? #stc16 • @jrc_collins
- 72. ˘˘˘ © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ Done? No. #stc16 • @jrc_collins
- 73. http://www.elitereaders.com/wp-content/uploads/2015/09/funny-cropped-photos-7.jpg Something’s missing … #stc16 • @jrc_collins
- 74. http://www.elitereaders.com/wp-content/uploads/2015/09/funny-cropped-photos-7.jpg … context #stc16 • @jrc_collins
- 75. © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ Localization kit REFERENCE INFO #stc16 • @jrc_collins
- 76. © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ Localization kit REFERENCE INFO #stc16 • @jrc_collins
- 77. © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ SOURCE FILES Localization kit #stc16 • @jrc_collins
- 78. © Oregon Husky – https://flic.kr/p/agKR6 | https://creativecommons.org/licenses/by-sa/2.0/ HANDOFF SHEET Localization kit #stc16 • @jrc_collins
- 79. W © Oregon Husky – https://flic.kr/p/487RqS | https://creativecommons.org/licenses/by-sa/2.0/ You’re done!#stc16 • @jrc_collins
- 81. Thank you! JOHN COLLINS • SENIOR WRITER • ATLASSIAN • @JRC_COLLINS