The document discusses the role of content strategy in software development and compares it to firefighting. It argues that content strategists are like "pump operators" who ensure the right content gets to the right users. They put content in "hoses", send the proper amount of content, and ensure there is enough content for the future. The document provides definitions of content strategy and advises on skills and knowledge needed to be a successful user experience content strategist.
3. ]
3 [
SPOKEN:
I
volunteer
w/
Shenandoah
County
Department
of
Fire
and
Rescue
as
the
public
informaCon
officer.
When
there’s
a
major
emergency
in
our
county,
I
work
with
chiefs
to
get
the
right
message
out
to
the
news
media
and
the
public.
I’m
not
a
firefighter,
but
the
posiCon
has
given
me
some
insights
that
led
to
this
presentaCon.
All
of
the
photos
here
are
photos
that
I’ve
taken.
@jrc_collins
10. Good news!
It’s hard work, but
not impossible.
@jrc_collins 10
11. SPOKEN:
Firefighters
are
heroic,
yet
not
every
firefighter
runs
into
the
burning
building
while
civilians
run
out.
Not
every
firefighter
is
the
one
rescuing
babies
from
an
inferno.
Not
everyone
gets
to
be
the
chief
in
charge
of
the
emergency
response.
[
]
What’s the secret?
@jrc_collins 11
20. Content Strategy defined
The analysis and planning to
develop a repeatable system that
governs the management of
content throughout the entire
content lifecycle.
— Rahel Anne Bailie,
The Language of Content Strategy
@jrc_collins 20
21. Content Strategy defined
We define content strategy as:
getting the right content to the
right user at the right time.
— Kevin P. Nichols,
SapientNitro
@jrc_collins 21
22. Content Strategy defined
Planning for the
creation, delivery, and
governance
of useful, usable content.
— Kristina Halvorson,
Brain Traffic
@jrc_collins 22
23. Content Strategy defined
[Content strategy means you
deliver] the right information, to
the right people, at the right time,
on the right device, in the right
format and language.
— Scott Abel,
The Content Wrangler
@jrc_collins 23
34. SPOKEN:
What
do
I
do
here?
Two
idenCcal
sentences,
a
third
that’s
similar
but
confusing,
and
no
“Log
in”
opCon
for
the
user.
And
a
comma
splice.
DON’T
MAKE
COMMA
SPLICES!
[
@jrc_collins 34
]
45. ]
SPOKEN:
Know
how
to
be
the
one
who
puts
content
in
the
hoses,
sends
the
proper
amount
of
content,
gets
the
proper
content
to
the
proper
place,
and
makes
sure
there’s
enough
content
in
the
future.
[
Be prepared.
@jrc_collins 45