Service Graphics 2015 has seen our installation crews busy crossing the country do great work. To showcase just some of the marquee projects delivered our 2015 yearbook is hot off the press. Have a look and see what our specialist teams can do for you. #wechangespace

1. Service Graphics
2015
By Appointment to
Her Majesty The Queen
Suppliers of Exhibitions,
Graphics and Signs
Service Graphics Limited London

2. About Us
Strong, clear, high-impact visual communication is our business.
Expertise, experience and commitment are reflected at every
stage of the production process.
Our goal is to provide professional, streamlined visual solutions
for all your communication executions. We bring technical
knowledge, innovative thinking and a dynamic approach to every
project. Our skills ensure that your ideas are brought to life and
delivered with maximum impact – because that’s what we do.
With sites throughout the UK we have the scope and the
infrastructure to develop produce, deliver and install your visual
projects. Dedicated account managers focus on the smallest
details to ensure your work makes the biggest impact. We have
studios full of talented artworkers, designers and illustrators,
state-of-the-art production facilities and accredited installers.
We are part of the St Ives Group, the UK’s leading provider of
marketing and communications solutions renowned for their
strategic vision and insight. Service Graphics is your partner in
the production process and your priorities are our priorities.
For more than 50 years Service Graphics has been
delivering outstanding creative and production solutions
for a wide range of clients. Many high-profile events and
venues around the country have showcased our work.
From concerts and conferences, to shop windows and
sports stadia, we have designed, produced and installed
an enormous array of promotional material. It is this
scope that has seen us work with many of the world’s
leading brands.
While we can look back and enjoy the successes that
have seen our company grow in size and stature, we
are also looking forward. Embracing the very latest
technologies, seeking out exceptional technical skills and
capturing real creative talent, today we are recognised
as a leader in our field. We work closely with our clients,
from the first step of the project to the final installation
and finishing process. No detail is too small to be
overlooked and no question goes unanswered.
Our commitment to perfection is clear for all to see,
every day on every project. This professionalism is
reflected in everything we do, whatever the size,
whatever the scale.
By continually investing in innovation and training we
bring the very best people so they can give the very best
to you. We stand out in our industry because by being
different is what makes a difference.
Katy Bonnor
Managing Director
Martin Hutchings
Divisional Sales Director

3. Delivering
the right
solution
Identifying the
services you
need allows us to
create a bespoke
activation model.
Ownership of the
entire end to end
process guarantees
service consistency
and proactive
management.
Plan
consultancy innovation surveying
Create
creative 3D design studio
Manage
project management technology solutions
Activate
digital production events & exhibitions
Deliver
warehousing logistics delivery

4. Wembley Stadium – Rugby World Cup
This year’s Rugby World Cup saw
some thrilling matches. As the host
nation to a sporting event with a
global audience, strong branding
and imagery were also centre stage.
PVC covered the Wembley
walls, tunnels, perimeters and
hoardings, a great temporary
solution for an epic occasion.

5. Adidas
Our design and production for the Adidas Originals London store to
launch their 50 Supercolor Superstar trainers was rated in the top
three best window displays, alongside New York and Paris. Vibrant and
full of fun, the display reflected the brand’s vitality, perfectly showcased
by Pharrell. A dynamic display and an outstanding accolade.
An acrylic lightbox wheel with
acrylic rods as spokes highlighted
and matched exactly the range of
50 colours available. The interior
table continued the wheel theme
with timber dowels wrapped in
mic hi-fi, cut to shape graphics
and illuminated with LED lighting.
Lettering cut from frosted vinyl
was applied to the windows while
foamex screen frames displayed
images of Adidas brand assets.

6. DN&CO
This giant 87 metre x 15 metre
banner was installed in 19 sections
by five abseillers over a period
of two weeks. Fitted to Service
Graphics’ bespoke track system, it
is precision-perfect, smooth and
durable. A simple, clear statement
professionally presented to create a
strong backdrop to renovation work.
The first steps in the redevelopment of the BBC’s former
Television Centre got underway with the installation
of this stunning hoarding. Over 100 metres of black
satin aluminium composite material was fitted around
the perimeter of this iconic building in Wood Lane.
Inset with an acrylic diffuser and an LED lighting strip it
created a simple yet sophisticated night feature.
The monochrome lettering feature of
the hoarding was white standoff text
in 10mm foamex applied to a black
background. The result was striking
and sophisticated.

7. Clydesdale Bank
Working alongside the bank’s marketing
team we produced and installed a number
of projects to help boost their brand profile.
Direct to substrate foamex wall graphics and
foamex motifs were backlit with red LEDs. A
raised floor laid with a red carpet completed
the coordinated celebrity style look, offering
clients a gold star experience.
Wapping Hair Studio – Bobbio
This hair studio was transformed by a simple,
yet striking, shop front facia. The back panel
graphic was produced from a vinyl wrap
mount to aluminium composite and the fret
cut letters, also aluminium composite, had
vinyl applied to the face. Poppers were
attached to the back of the letters to attach to
the panel. Clean, strong and contemporary.
By wrapping the bank’s
ATMs in bright, eye-catching
colours and images we
brought artwork to the high
streets. SAV graphics were
applied to walls and window
surrounds, helping to build
brand awareness while
reflecting one of the bank’s
core values – “We care”.

8. Dijon Designs Fujitsu
This eye-catching vehicle
wrap reflects the speed and
interconnectivity of today’s
dynamic world. Printed cast
vinyl laminated with vinyl cut
text overlays was installed
directly with a heat gun. It
produced a strong, flawless
and durable image. Perfect
production, a seamless finish
and a van showcasing the
power of mobile marketing.
Berkeley Homes
An exceptionally stylish hoarding
that captures the sophistication
of the brand. 150 metres of
unsealed hoarding was installed.
The warm glow effect was
created by printing bronze onto
silver dibond and beige onto
white dibond. Images and large
cut lettering were applied on
site and the headers and kickers
were tailor made for a perfect
moulded finish.
Bronze columns set in silver dibond, lightboxes and offset
graphics created the scene for this exceptionally stylish
hoarding for a major development project. More than
200 sections were produced and installed to create this
streamlined and sophisticated look.

9. Geometry Global
An Emirates Airlines promotion saw some
of London’s most prominent transport
stations adorned with the company’s
distinctive brand colours. Over 24 ticket
barriers were covered in colour matched
self-adhesive vinyl, sealed with a matt
laminate and cut to shape. The stairs
used textured vinyl with floor gloss seal,
while red self-adhesive vinyl with white cut
vinyl shape and lettering was applied to
Greenwich Peninsula’s entrance.

10. Ford
Responsible for branding in 25
Ford Stores across the UK and
Ireland, this site at Warrington
provides a bright and clear
showcase for our work. Over 278
metre squares of optically clear
vinyl were applied to the inside of
the glass, lighting up Ford’s logo
and shining a spotlight on the
power of perfect installation.
Abbey Theatre
This outstanding set design created for Mark O’Rowe’s adaption of Hedda Gabler was produced
using three enormous digitally printed stage drapes, two measuring 5 metres x 7 metres and two
of 14 metres x 7 metres. The flexi-floor sealed with a gloss laminate brought real authenticity to
this stunning scene.
BP Babcock
The centrepiece of BP’s timeline stand
replicates its largest umbilical cable in
operation today. Produced from Foga
aluminium modular, it is finished with lambda
prints face mounted to acrylic, direct to PVC
print and cut vinyl. The timeline was split with
graphics printed to the rear panel and on
the inside on the front acrylic panel, adding
greater depth and dimension. Sharing the
stand was the UK’s leading engineering
support services company.
Their stand was custom built with tension
fabric system back graphics allowing for an
easy interchange between different divisions
within the group. Fast, efficient and cost-
effective it provides an ideal solution for a mix
of easily transportable different promotions
and messages within the same structure.

11. Front Page
The cruise terminal at Southampton
helped get passengers in the holiday
mood with graphics, images and colours
designed to promote Royal Carribean’s
cruise experience. Textured wall covering
was installed onto newly painted walls
bringing a fresh and adventurous feel to
Southampton’s cruise liner terminal.

12. Icas
This beautiful skyline graphic
transformed internal folding
doors into an innovative reception
centrepiece, creating privacy when
needed and a large, bright working
environment when the doors
were opened.
Printed onto self-adhesive vinyl,
this is a perfect example of how a
simple technique applied with skill
produces high-impact results.
Paco Rabanne
The iconic Iggy Pop, still pulling crowds. This bespoke stand
captures the energy and vitality of the brand. A monochrome
feel with splashes of colour, the guitar and front visuals were
lambda prints flush mounted to 5mm black foamex.
Lambda duratans border with gloss black acrylic completed
this cool, contemporary stand.

13. Lush
Nothing captures the vibrancy of the Lush
brand better than bright, fun colours and this
psychedelic window display does just that.
Produced on Re-tac this show-stopping graphic
was perfectly installed bringing a real Wow!
factor to the window. Eye-catching, imaginative
and simply out of this world, the design concept
was continued in the interior with the ceiling and
wall of the lift taking on a real 70s look. Graphics
were produced on self-adhesive vinyl finished
with a crystal seal. The floor graphic used 3M
floor vinyl of pavement grade for durability.

14. Inca Productions
A showcase celebrating the work of David Collins Studio over 30 years.
200 Lambda photographic prints mounted behind 5mm polished
edged acrylic, 400 cut vinyl captions and mirror gold vinyl Litho printed
menus. Twelve people working overnight to capture the creativity of a
lifetime’s work.

15. Ricmond Event Management
The “Very Big Catwalk” event now holds
the world record for the most models on
a catwalk ever, with 3,600 models walking
in one day. Working with Richmond Event
Management we played a big part in this
big show. Artwork, production, installation
of the backdrop and sponsor wing, as well
as the graphic changeover for the “Very Big
Party” that followed.

16. Rolls Royce PLC – Heritage Centre, Derby
This super sleek display brings the history of Rolls Royce to life with cylindrical totems for the
timeline, steel cantilevered canopies and a stunning large format image. Curved walls reflect the
brand’s commitment to style, creating an attractive display space.
Responsible for the design,
production and installation of
all display elements, we worked
closely with the Rolls Royce Image
Resource Department to ensure a
perfect look.

17. Sainsbury’s
This new Sainsbury’s store in Fulham presented
a bright, vibrant and fun space with images and
graphics helping to create an open and fresh
environment. Fabric graphics were installed along
walls in a tension fabric system, while a seamless
canvas wall covering enveloped an entire wall.
Double-sided card provided eye-catching
promotional images.

18. Sidhu & Simon
The ‘Boris Bike’, as recognisable around London as the man himself,
has been rebranded for new sponsor, Santander. Sidhu & Simon’s
vibrant concept is set against a 30 metre x 30 metre PVC backdrop of
London’s spectacular skyline. Freestanding icons were produced on
3mm aluminium composite material while the stage fascia logos were
produced on self-adhesive vinyl with matt crystal laminate.

19. Set Square – Smythson
This beautiful retail window display was created using a combination
of wood and marble textured effect vinyl and a 3 tone pantone
colour matched self-adhesive vinyl. They were then carefully applied
to the geometric display concept for a sophisticated and stylish
finish. A true reflection of the brand’s luxury status.

20. Think Tank
This beautiful display at Liberty London
creates a perfect picture to showcase
Escentric Molecules’ perfume range.
The 3D snowflake centrepiece was
installed in a bespoke MDF display box
wrapped in matt gold vinyl. Embedded
LED light sheets illuminated the snowflake,
capturing the intricacy of its design.
The display’s silver backdrop was
produced by applying mirror silver vinyl
directly to the glass panel.

21. UWS Student Union
Designed to catch the eye of busy students, this warm and
vibrant stand brought light to an otherwise grey space.
Three double-sided, freestanding tension graphic systems, each
2 metres tall, silicone all sides and produced on display trevera
form the backdrop, while the pop up counters, with shelves,
are customised with lambda prints for complete coordination.
Puig Prada
This stunning display was rolled out across six locations.
Back panel lambda prints split into sections were
mounted to 5mm foamex with velcro on the reverse and
black flooring with anti-slip seal created a perfect frame.
The MDF bespoke counter was sprayed matt silver, in
line with brand colours. Each sleek podium housed a
mechanism to spray perfume at the push of a button.
Upstage Scenary –
Ernst & Young
This exceptional freestanding display
centrepiece brings a whole new style
to corporate financial promotions.
Outstanding it its simplicity and striking
with its monotone palette, the graphic was
printed direct to 19mm thick boards. The
construction was split into 16 sections and
installed on site at Battersea Evolution
events venue.

22. Versace – White City
A stylish, sophisticated and
enormous promotional display
designed to reflect the glamour of
this global luxury brand. This 34
metre x 8 metre retail hoarding was
printed on self-adhesive vinyl and
finished with a matt seal. Installed
within 24 hours, this masterpiece
shows streamlined production and
installation at its absolute best.
Simply stunning.

23. Wasps
The Ricoh Arena, the newly renovated home to
the Wasps saw visitors greeted by the team’s
iconic logo printed on 256 square metres of
Contra Vision®.
The team tunnel was dominated
with a branded tension fabric
system that can be easily
interchanged for visiting teams,
while heat applied floor vinyl
completed the look on the
home changing room floor.

24. Wilkos
Bright, cheerful colours and activity-
packed scenes transformed the walls
of this store into a dynamic, real life
environment. The seamless wall graphic
was produced on display trevira and
installed into a framework system for
perfect tension. Described as “a stunning
graphic that has driven up footfall” its
impact is clear for all to see.

25. This contemporary modular screen
system, separating the student and
staff area, was screw fixed to the
walls. Graphics are a mixture of
optically clear film, cut to shape and
reverse mounted to 3mm acrylic and
backed up with etched vinyl. Text was
applied in white cut vinyl to the front.
Willow & Hall
The opening of their first London showroom
provided a great opportunity to showcase the
company’s quirky style by creating a ‘world of
Willow & Hall’, throughout the space. External
signage with fun messages leads visitors past an
impressive main window with lettering produced
in gold mirror vinyl.
This beautiful door image was set in a cedar
wood finish with gold fret cut lettering offset and
routed. The delicate foliage logo was laser cut
from aluminium.
Self-adhesive vinyl
transforms a simple
door into a stylish
wayfinding solution.

26. The brand’s contemporary yet simple style
is clearly reflected in this enormous wall
covering, designed by our in-house creative
team. The image was printed directly onto
airtex canvas and installed in a dominant
position. The image is imaginative and
inspirational, reflecting the uniqueness of
each piece of Willow & Hall’s work.
A combination of materials, techniques
and finishes were used to create a warm
and engaging look and feel throughout the
showroom. The brand personality is clear for
all to see.

27. Marine Harvest
Scottish Headquarters, Fort William
Marine Harvest, the world’s largest producer of
Atlantic salmon required a graphical solution to
demonstrate their high environmental standards
as well as their long history. Utilising our in-house
creatives we produced custom illustrations with
simple, clean, typography. The new headquarters
were transformed into a visually stunning and
educational environment. This was achieved through
the use of printed Raffa canvas wall murals and opal
frost window vinyl with a white and grey overprinted
repeating salmon illustration.

28. This giant fabric flag measuring
24 metres x 14 metres was
produced for display at the last
Manchester City game of the
season. It quickly captured the
fans’ attention and was passed
around the stadium to loud
applause. While ‘the boys in blue
never give in’ they did eventually
give up the flag.
Manchester City Football Club
These 5 banners we produced for Manchester
City, are the largest to ever have been flown
from our Sky Flag helium balloon system.
Measuring in at 10m x 22m, they were brought
onto the pitch before Manchester City’s victory
over Chelsea, to announce the opening of their
new stadium expansion.
Worldwide Fruit
This bright, fresh and fun stand
includes stock walling as well as
bespoke curved walling. The central
lockable counter with glass front
acts as both a storage and display
unit, just like the pillars. Soffit lighting
captures the natural colours while self-
adhesive vinyl graphics brighten the
display units. An airtex graphic canopy
completes the light and airy feel.

29. Northwick Park Hospital
We created a full end to end solution for
Northwick Park Hospital’s childrens’ ward
from concept, design, illustration, project
management, production and installation.
The space needed to be transformed into a light,
interesting, creative and inspirational area to
create a positive, friendly and fun environment
for the children.
Bespoke games
were created from
timber and laquered
for durability.
Illustrations were
printed direct
to foamex and
mounted to the 3
sided rotating unit.

30. Walls and 22 doors with a castle theme were printed
onto Wall Wrap 300, along with printed cut to shape
animals in jungle and arctic environments transform
the ward. An antibacterial laminate was applied at print
stage and on site.

31. Corps of Royal Engineers – Minley
The Burgoyne Centre is a new, modern and
inspirational learning centre, not only for the
soldiers but also visitors. Our in-house creative
team researched the Engineers’ four hundred
year old history to design and write a beautiful 30
metre long timeline, a tribute wall to Victoria Cross
recipients, facts and figures stairwell, window
graphics, corridors, two entrances, a light well and
a plaque for the grand opening.
Substrates included textured covering for all walls,
printed frosted vinyl for windows, Self-adhesive
vinyl wrap mounted to MDF, cut vinyl for curved
furniture and walls, optically clear self-adhesive
vinyl to glass pod meeting rooms.

33. 101 Ride Ltd
Wiggins Hour Record
External archways, lampost banners, railing
scrim, interior boards, trackside flooring,
perimeter boards, barrier skins, press
backdrops, start bike branding, changing room
branding and the UCI official distance board
were all produced and installed by Service
Graphics for Bradley Wiggins Hour Record.

34. All the images within this brochure are for illustrative purposes only to demonstrate Service Graphics’ work and
production processes. They are not intended to be interpreted as, or used as, marketing or promotional material.
It is by working in partnership
with our clients that allows
us to deliver perfect results
time and time again. By fully
understanding your brand and
your goals we bring a level of
expertise that reinforces your
message and reflects your
image. Confidence comes
from experience, insight and
a commitment to working to
the very highest standards of
professionalism. That’s what
we do and that’s what you get.

35. South
Units E1-4 Barwell Business Park
Leatherhead Road
Chessington
KT9 2NY
020 8877 6600
Midlands
92 Lower Parliament Street
Nottingham
Nottinghamshire
NG1 1EH
0115 958 7379
North
49 Glebe Road
Skelmersdale
Lancashire
WN8 9JP
01695 725 486
Scotland
City Link Central
145 Helen Street
Glasgow
Scotland
G51 3HD
0141 425 2300
Service Graphics
A St Ives Company