A Mobile Game for Noobs

1. Zelgor’s first
mobile game
Zelgor’s first
mobile game

2. Mobile games can & should be better
It’s not because of the phone
Most game’s aren’t fun at first, but
promise to be more fun if you pay
of mobile gamers quit playing within
the first 24 hours66%
Most phone games are “barely fun”
The Problem

3. Nolan Bushnell -- Founder of Atari
“All the best games are easy to
learn and difficult to master.”
3
Discoverability
2
Excellent Game Structure
1
Unique Feel
Successful games need three key elements:
Building Better Games

4. Fruit flinging, dodgeball-style, food fights!
Noob Squads battle for control of the planet the only way they know how...
Noobs team up to form Noob Squads as they attempt conquer territories
and take over Earth
NoobTubez chronicles the story of a loveable alien race called Noobs
Unique Feel: NoobTubez
NoobTubez is our first mobile game

5. The combo of immediate satifaction and long term goals creates epic wins that
keep customers coming back for more
The battle for territories provides endless content and social incentives
The food fight arcade game is easy to pick up and offers instant gratification
Players unlock new Noobs for their squad along the way
Dodgeball meets map-based strategy games
Excellent Game Structure

6. GoogleMaps SDK, Unity 3D, foursquare
Creates clickable territories and locations all over the globe
A mobile platform that turns the real world map into a board game
We’re Using the Zelgor Platform to build NoobTubez
Powering NoobTubez

7. Casual gamers, who play short
sessions, with divided attention,
a few times a day
Core gamers, who play games
for days, months, and years
Younger gamers, who play
games both in their free time and
while they’re in class
Target Audience

8. • Leverage strategic major consumer brand partnership
• Use large trafficked traditional ad buys in major cities
• Launch giant pop-up nation-wide guerilla campaigns
• Create full press plan roll out with strategic PR agency
Growth
• Launch Nolan Bushnell online commercial campaign
• Use strategic and targeted ad buys on related games
• Build out an influencer promoter network in 3-5 major cities
• Set up sponsorships/booths at major trade shows and conferences (E3)
• Push targeted press releases to writers and news platforms
Launch
Pre-Launch
• Launch Kickstarter marketing campaign
• Reach out to 1st & 2nd degree networks
• Create and engage on specific strategic social channels
• Launch traditional and digital guerilla marketing campaign
• Soft launch in similar markets such as Australia and Canada
Discoverability

9. • Merchandising
• Expansion to PC and Console
• Platform Licensing
Future Opportunities
• Sponsored Items and Power-ups
• Sponsored Territories and Quests
• No Banner or Pop-up Ads
In-Game Monetization
• Free-to-play game with in-app purchases
• Players can buy key items for their Noobs
Free to Download
Business Model

10. **Sources: http://tinyurl.com/NB-source1 | http://tinyurl.com/NB-source2 | http://tinyurl.com/NB-source3
Top titles, such as Game of War and
Clash of Clans, bring in one million
dollars of revenue each day**
Private game three year exit returns =
7 times initial investment 2011-2014**
Record $15B in Mobile M&A/IPOs in 2014**
Game Exit Value by Sector 2014 (M&A and IPO)**
The mobile game space is an 11 billion dollar industry,
with over 100 million mobile gamers in the US alone
Market Opportunity

11. $250k Seed - Round 1
Aug. 2012 - Sept. 2013
Past Financials
Nolan Bushnell
Founder of Atari Games
Shawn Fanning
Co-founder of Napster
Joe Abrams
Co-founder of MySpace
Kai Huang
Co-founder of RedOctane
Advisors
Tim Draper
DFJ Venture
Larry Sonsini
Wilson Sonsini Goodrish & Rosati
Clarke Keough
Allen & Company
Jack Schneider
Allen & Company
John Arsneault
T-Rex Hotdog Ventures
Duncan Richardson
Eaton Vance Management
Greg Pesik
EveryMundo LLC
Investors
Spencer Bramson
Chief Marketing Officer
Phil Fogerite
Product Manager
Gabriel Tironeac
Game Designer
Alex Boca
Lead Game Developer
Core Team
John Fanning Jr.
Founder and CEO
Founder
Zelgor’s DNA

12. Thank You!