John Kearney

London, United Kingdom United Kingdom

Showing hotels how to attract more guests using hotel digital marketing, reputation and mobile concierge apps

Hospitality / Leisure

To illustrate how I help hoteliers, I would like to share an example on how I took a hotel that had launched at the height of the financial crisis from 2% occupancy to 54% in the space of 3 years while increasing RevPar by 18€. The resort is 30 mins from Alicante airport, has 120 rooms and is located within a golf course of the same name. During my 5 years there, my initiatives grew revenue from €72k to €2.9M by implementing the following simple strategies: Intense period of contracting (Golf Agents/Leisure Agents/MICE/OTA´s) Optimization of Segments to improve Direct Business levels & RevPar Implement Upselling & Cross Selling strategy to improve incremental revenues Design & int