John Kottcamp
74
Abonné
Personal Information
Entreprise/Lieu de travail
Greater Seattle Area, Washington United States
Profession
Chief Marketing Technologist - Chief Marketing Officer - Author - Speaker - Digital Marketing Strategist
Secteur d’activité
Advertising / Marketing / PR
Site Web
http://www.tahzoo.com
À propos
When asked what do you do, I answer I’m a Markitect. Some politely say that’s fascinating and then quickly move on. But most people look at me quizzically and ask what’s that? I’m the chief marketing technologist at Tahzoo, I tell them. I help Chief Marketing Officers, CMOs, of which I am one, how to figure out how marketing and technology comes together and more importantly what it can do for them and their companies.
This almost always ends up with me drawing a series of diagrams mapping out parallel workflows between customer segmentation, marketing automation, omni-channel lead generation programs and the marketers and technologists who build and operate them. In other words, I cr...
Mots-clés
marketing strategy
insight
customer experience
cxm
omni-channel
cross-channel
digital governance
big data
social
social marketing
tahzoo
cmo
j.boye
social media
social data
integrated marketing
social intelligence
cem
customer experience cxm inisght marketing strategy
Tout plus