Presentation to public television and radio professionals in Tampa, October 2015. With colleague, made case for stations' passing on FCC spectrum auctions, retaining their spectrum, and innovating. Examined policy, public service, and new financial perspectives. Very well-received.
3. 3
‘The spectrum needs of emerging technologies
that some believe may be key drivers of future
economic growth are not specifically addressed in
the Spectrum Act and appear to receive scant
attention from policy makers.’
– Spectrum Policy: Provisions in the 2012 Spectrum Act
Congressional Research Service, March 2014
4. Minorities and Millennials Are Leading the
Return to Over-the-Air Television
4
Free antenna giveaway event, Eastern market, DC, November 2014
5. GfK’s Survey of U.S. Consumers Who Rely
Upon Over-the-Air TV
5
14.7% of US TV
household’s
17.6 Million homes and
46.2 Million people
22% of African-American
households – an 83%
increase from 2010
25% of Latino households
up from 23% in 2010
Source: GfK’s Home Technology Monitor 2013 & 2015 Reports
7. Public TV Viewers: Cord Cutters and Cord
Nevers
7
Over-the-air viewers
(U.S population):
14.7%
PTV/PBS Over-the-air viewers
(U.S. population):
19.1%
Source: GfK Home Technology Monitor 2015 (courtesy of PBS)
8. Retain and Innovate: New Public Services
8
A major upside for public stations and their
communities from next-generation broadcasting
Increase in video competition and boost to cord cutting
Low-cost delivery of rich media content for education
Advanced Warning and Response Network (AWARN)
9. ATSC 3.0: Dramatic Upgrade to ‘ATSC 1.0’
9
1. Flexible Use of Spectrum
2. Robustness
3. Mobile
4. Ultra HD
5. Hybrid Services
6. Multi-view/Multi-screen
7. 3D Content (Video)
8. Enhanced & Immersive Audio
9. Accessibility
10. Advanced Emergency Alerting
11. Personalization/Interactivity
12. Advanced Monetization
13. Common World Standard
10. 10
Public TV stations
can provide rich
media emergency
messaging to
indoor TV’s,
smartphones,
tablets, and in-car
systems
15. Annual Incremental Increase in Recurring
Revenue from ATSC 3.0 Deployment
$20 Billion
15
Yes, public stations can monetize some of their
spectrum under the FCC’s 2001 ‘Ancillary and
Supplementary’ Rules
16. Home Gateway for Return of Indoor
Reception
16
A new category of devices
combine OTA television
with broadband to create
‘smart TV’ networks –
then redistribute signals
via WiFi to every TV,
tablet, PC, and
smartphone in the home.
22. A Clear Choice
22
Reclaim public broadcasting’s historic commitment to
equal opportunity
Deploy new public services
Develop recurring financial upside
All Benefits Depend Upon Retaining Spectrum
24. Actions in Past Nine Months
Net Neutrality Order Adopted
Comcast-Time Warner Merger Denied
FM Chip Activated by AT&T, Sprint, and T-Mobile
FCC Agenda to Upgrade EAS
22 Civil Rights Groups Petition FCC for
Multilingual Emergency Alerting
25. Retain and Innovate: A Policy Agenda
Harmonize channel repack with ATSC 3.0 conversion
Use $1.75 billion, 39 month window to deploy next-gen services
Ensure access for next-gen PTV on smartphones
Follow FM chip activation
Deploy advanced emergency alerting (AWARN)
Develop dual-use strategies to secure future funding
New role for PTV and PBS V6 in replacing legacy EAS
Pursue regulatory support of ATSC 3.0 and new services
25
26. PTV’s Mission: Needed Now More Than Ever
26
Source: Emmanuel Saez, UC Berkeley; Gabriel Zucman, London School of Economics
----- Meeting Notes (10/7/15 09:02) -----
Great to be at NETA and see so many old friends, as well as all the new faces. You look like America!
Also great ot be co-presenting with Vinnie.
----- Meeting Notes (10/7/15 09:02) -----
This discussion requires us to really unpack the choices Congress made in the Spectrum. Not only was it a radical departure from 60 years of policy for reserving non-commercial spectrum, it looks more and more that the basic premised behind it were already obsolete by the time it was signed.
----- Meeting Notes (10/7/15 09:02) -----
No patriotic duty to sell spectum. This bill has nothing to do wiht patriotism of the even the free market. It's all about the government picking winners and losers and doing it badly.
----- Meeting Notes (10/7/15 09:02) -----
Big growth in OTA. Event at Eastern Market.
83% growth in OTA among African-Americans.
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Market is responding with bundles like this.
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No segment of broadcasting industry has a bigger stake in serving this huge and growing market than public televsion.
----- Meeting Notes (10/7/15 09:10) -----
Indoor reception. 4K. Accessibility. Personalization. Advanced alerting. Advanced monetization.
We have the oldest digital broadcasting system in the world and soon we will have the newest and most powerful.
----- Meeting Notes (10/7/15 09:10) -----
WHRO.
----- Meeting Notes (10/7/15 09:10) -----
We are doing advisory work for MPT and KPBS on auction. For KPBS, hired financial consulting firm to run models on the spectrum decision. I can tell they track pretty well for public television what we're abou to see here.
----- Meeting Notes (10/7/15 09:10) -----
Close with first principals.