Hacking Music Webinar Deck Supersong case study and Song Stickiness Matrix
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Hacking Music Webinar Deck Supersong case study and Song Stickiness Matrix. by John Pisciotta Wade Sutton
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Hacking Music Webinar Deck Supersong case study and Song Stickiness Matrix
- 1. SUPERSONG CASE STUDY & SONG STICKINESS MATRIX HACKING MUSIC WEBINAR SERIES NASHVILLE, LONDON JUNE 1 2017
- 3. UNDERSTANDING THE SONG STICKINESS MATRIX CLASSIC SONGS THAT FALL INTO EACH QUADRANT WHICH QUADRANT GENERATES 80% OF PUBLISHING REVENUES WHICH QUADRANT HOUSES THE THE MAJORITY OF ALL “SUPER SONGS” WHICH QUADRANT IS PITCHED 90% MORE THAT THE OTHERS UNDERSTANDING WHICH QUADRANT GETS SUBMITTED TO PUBLISHERS 8 OUT OF 10 TIMES, AND ARE MOSTLY UN-PITCHABLE AVOIDING WRITING IN THE CROWDED AND CLOGGED QUADRANTS. SHIFTING YOUR EFFORT AND CLARITY IN TARGETING YOUR GO FORWARD WRITING/PRODUCTION EFFORTS AVOIDING THE “QUADRANT OF DEATH” ACTIONABLE TAKEAWAYS INCLUDE:
- 8. 1. SUPERSONGS HAVE A TENDENCY TO OUTLIVE THE ARTIST - HITS WILL STAY AT THE TOP OF THE CHARTS FOR A PERIOD OF TIME BUT, ONCE THEIR RUN COMES TO AN END, THEY TYPICALLY TAKE A BACK SEAT TO WHAT EVER THE NEXT HOT SONG IS. SUPERSONGS, ON THE OTHER HAND, STAND THE TEST OF TIME AND REMAIN A PART OF POP CULTURE LONG AFTER THE ARTIST IS GONE. THESE ARE SONGS THAT ARE UNIVERSALLY LOVED ACROSS ALL GENERATIONS. WHAT ARE SUPERSONGS?
- 9. 2. SUPERSONGS MUST BE PERFORMED AT THE ARTIST’S LIVE SHOWS - WHILE SOME ARTISTS HAVE AN EXTENSIVE CATALOG OF HITS, WE MIGHT LEAVE A LIVE SHOW A BIT DISAPPOINTED IF ONE OF THOSE HITS ISN’T PERFORMED LIVE. SUPERSONGS ABSOLUTELY, POSITIVELY, AND WITHOUT EXCEPTION MUST BE PERFORMED AT EVERY LIVE SHOW. IF NOT, THE MAJORITY OF FANS WILL WALK AWAY FEELING MORE THAN A LITTLE UPSET; THEY WILL FEEL LIKE THEY’VE BEEN RIPPED OFF BECAUSE THEY WERE EXPECTING TO HEAR THAT SONG. WHAT ARE SUPERSONGS?
- 10. 3. SUPERSONGS HELP TELL THE LISTENER’S STORY, NOT THE ARTIST’S STORY - THERE IS A SAYING IN THE MUSIC BUSINESS THAT PROFESSIONAL ARTISTS DO IT FOR THEIR FANS WHILE AMATEUR ARTISTS DO IT FOR THEMSELVES. THIS SHOWS UP HEAVILY IN THE REALM OF SONGWRITING AND IMPACTS A SONG’S ABILITY TO BE ELEVATED TO SUPERSONG STATUS. PEOPLE CONNECT WITH SUPERSONGS BECAUSE THEY CAN FIND THEIR OWN STORIES AND PAST EXPERIENCES WITHIN THE LYRICS. THEY MAKE PEOPLE CRANK UP THE VOLUME AND YELL, “THIS IS MY SONG” AS SOON AS IT STARTS. WHAT ARE SUPERSONGS?
- 11. 4. SUPERSONGS USE CONCEPTS THAT ARE UNIVERSAL THEMES - SUPERSONGS ALWAYS HAVE MASS APPEAL BECAUSE THE THEMES OF THE SONGS ARE EASILY RELATABLE. EVERYBODY KNOWS WHAT IT IS LIKE TO LOSE SOMEBODY TO CANCER (LIVE LIKE YOU WERE DYING BY TIM MCGRAW). EVERYBODY KNOWS WHAT IT IS LIKE TO WORK LONG WEEKS AND NOT LIKE YOUR JOB (9 TO 5 BY DOLLY PARTON). EVERYBODY KNOWS WHAT IT IS LIKE TO WANT TO BLOW OFF STEAM AND HAVE A GOOD TIME (ROCK N’ ROLL ALL NIGHT BY KISS). SUPERSONGS ALWAYS STRIKE CLOSE TO THE HEART OF MUSIC FANS. WHAT ARE SUPERSONGS?
- 12. 5. SUPERSONGS ARE ALMOST ALWAYS UPBEAT - WHILE THERE ARE EXCEPTIONS TO EVERY RULE, SUPERSONGS ARE ALMOST ALWAYS SONGS WITH A FAST TEMPO, MANY OF THEM FALLING INTO THE RANGE OF 100 TO 115 BPMS. THEY GRAB OUR ATTENTION AND QUICKLY CHANGE THE LISTENER’S EMOTIONAL AND PSYCHOLOGICAL STATE BY EXCITING US AND MAKING US WANT TO PHYSICALLY MOVE OUR BODIES AND DANCE. THEY THRUST US INTO AN ELEVATED STATE. WHAT ARE SUPERSONGS?
- 14. Coheed Cambria Early Rush Joni Mitchel Suzanne Vega
- 15. “Margaritaville” “My Way" “I’ve Got Friends in Low Places” "Live Like you Were Dying" "We are the World" "Seventeen"
- 16. Don't Stop Believin' “Living on a Prayer” “I’m Every Woman” “Like A Virgin” “99 Problems”
- 18. 1. Foundation Laying 06 LeftBrain-RightBrain-WholeBrain 09 ContentvsPlatform 11 HowArtiststhink. 15 TheLearningDoing ratio 3. Creative Differentiation 07 TheERRCFramework 16 SuperSongs-TheSongStickinessMatrix 20 SuperTeams HowRewardWorks 20 TheExperienceEconomy 24 The InternalScorecard29 ONTENTS19 EntertainmentEcosystemMatrix StrategyvsTactics22 2. Artist as Hacker 07 Forgiveness>Permission 16 1+1=3 22 Future>Nostalgia Different>Good 20 100%Principle24 Missionaries>Mercenaries29 MakeCupcakes 33 38 Measure
- 19. 5. Industry Overview The 6 Ps 06 Publishing 09 Production 11 Performance 15 Partnerships 19 Products Platform25 ONTENTS 4. Living On Planet Reality 18 KPIs-KeyPerformanceIndicators 19 28 ToDo,DoingandDone 22 SmartSequencing 33 SWOT Matrix 37 37 37 UnderstandingRevenueCycles BrandAnatomy Cupcake-BirthdayCake-WeddingCake. AnnualOverviewReview
- 20. 06 09 11 15 07 ArtistOwned DIY Label 16 TheJointVentureLabel Mega Model Label-LiveNation 7. 10 Record Label Models YoutubeasaLabel PublisherasaLabel ProducerLabel 19 360MajorLabel - MultiRights 20 29 ArtistServicesLabel UpstreamLabel MotownModelLabel 25 ONTENT 6. 9KindsofPublishingDeals 07 SelfPublishing Agreements 16 SingleSongAgreements 20 SubPublisherDeal 18 IncomeParticipationAgreements 19 CatalogRepresentationAgreements The"Traditional"PublishingAgreement20 Co-PublishingAgreement24 AdministrationAgreements29 22 SelfPublishingAgreement?