How can food service enhance your special events....how can "food" make your special event...spectacular! *Presentation from the 5th Annual Armed Forces Food & Beverage Training Workshop hosted by the IMCEA. San Antonio TX (July 2012) *Case Study--NAVAL STATION Great Lakes "4th of July Celebration"

1. LIFE UNDER THE BIG TENT
“Making Festivals Work”
John Prue
Installation Program Director--MWR & Lodging
Naval Station, Great Lakes, IL

3. • Seafood Pita, Kabobs, French Fries
• Bloomin’ Onion Burritos Tortes
• Tacos Quesadillas Puerto Rican Cuisine
• Carmel Corn (assorted flavors) Shaved Ice (assorted flavors)
• Ice cream sandwiches Ice Cream Tubes
• Ice Cream Pies Ice Cream Scoops
• Elephant Ears Mini Donuts Funnel Cakes
• Lemonade Pulled Pork Sandwich Hot Link Sandwich
• Smoked Sausage Sandwich Sliced Brisket BBQ Chicken Breast
• BBQ Grilled Ribeye Sandwich Rib Tips Spare Ribs
• Philly Cheese Beef Sandwich Italian Beef Sandwich
• Italian Sausage Sandwich Steak Pita Corn on the Cobb
• Meatball Sandwich Chicken Wings BBQ Pork Chop Hot Dogs
• Hamburgers Maxwell Polish Gyros
• Bratwurst Pizza Corn Dogs Chicken Pita
• BBQ Ham Shanks or Hogg Leggs!
HUNGRY???

4. Can YOU handle it?

5. MWR On-Site Festival Dollars
$65K
$30K
$32K
$8K
Revenue
Beverage
Food Vendors
Other Revenue
MWR Food

6. MWR vs. Food Vendors
$290K
$135K
Revenue
Est. Food Sales by
Vendors
MWR Revenue

7. Outside Vendors
•Upfront or Percentage?
(cash vs. tickets)
•Variety-Menu Mix
•Reliable Source
•Safety/Sanitation
•Customer Service
•Execution
•Clean-Up

9. Edutainment-Celebrity Chefs

10. Don’t forget your
Beverage Sponsors!

12. 2011
Voted one of the Top 3
Events in the World!
Budget Category $250K or less