4. but you don’t
want to…
change
careers.
flickr.com/photos/marcogomez
5. Social Media For (almost) Free
The Process
Assumptions
Options
Workshop
Further resources
6. Your path to success…
is using a process.
flickr.com/photos/botheredbybees
7. Social Media Paradise: OASIS
This easy-to-remember framework applies to:
• For profit • Marketing, PR, Comms
• Sales
• Non-profit • Customer Service
• Recruitment & Retention
• Government
• Product Management
• Personal programs • Advocacy
• Awareness
• Special causes • Fundraising
• Special events • Influence
8. A Fool With A Tool, Is Still A Fool
It will be a waste of time using any tool, if your
audience does not use it, too. That’s why your
audience research is so important.
9. OASIS
Social Media 404’s OASIS: Best Practices
Objectives – determine what you want to achieve first.
Audience – profile your audience.
Strategy – pick a path that fits.
Implementation – select the technologies.
Sustainment – nurture. measure. adjust.
SocialMedia404.com/OASIS flickr.com/photos/batega
14. The Zero to Hero Grid
self
k CMS’s CMS’s
hosted
n (basic) (advanced)
o
T
w
e
l
c
e
h provider
Social Tools Social Tools
d
hosted
(basic) (advanced)
g
e
Benefit/functionality
15. programming-
based
component-
k based
module-
n blog- based
o based
T
w
e
l discussion
c
e
h video
d mashups
g branded
event
web social
e page(s) networks
blog
wiki
email
existing
social
networks
lifestream
micro-
docs
blog
Benefit/functionality
16. Drupal
k Joomla!
n Xoops
Wordpress
o
T
w
e
l phpBB
c
e
h Google
YouTube
d Apps
g Socializr
e Squidoo Ning
Blogger
PBwiki
Gmail
Facebook
FriendFeed
Twitter SlideShare
Benefit/functionality
20. Nurture, Measure, Adjust
You are the host of an ongoing conversation.
Treat everyone you talk with as an important
guest. Everyone is entitled to respect.
Interact, gauge reaction, ask questions, give
honest answers. Listen. Provide.
Measure, measure, measure.
Results not what you want? Do things differently.
Results are good? Do more of the same!