Golden Touch Investments owns by Cesar Ramos and has been operating for 3 years with estimated annual revenues of $167,753. Its goal is to empower individual investors through education on real estate opportunities. Currently, it has no social media presence. Its plan is to 1) Increase leads on properties by creating educational videos on YouTube and offering incentives for finding good deals and 2) Establish a positive brand image through email marketing, social media engagement and addressing customer concerns. It will use YouTube, Facebook, Twitter and email marketing to distribute content and engage with followers. Progress will be tracked using analytics from these various platforms.

2. ● Golden Touch Investments is owned by Cesar Ramos located in Graham, Washington
○ Cesar first began in the real estate business he had the idea of filming his first house flip from start to finish.
● Golden Touch Investments has been operating for 3 years
○ Estimated $167,753 in annual revenues
○ 4 people at single location
● Goal for his business is to build a following of beginner and intermediate investors
○ Create incentive to start searching for prime real estate opportunities throughout the country
Mission Statement:
“Golden Touch Investment’s goal is to empower and inspire individual investors to take control of their financial lives, free from the
high costs, and high risks, and conflicts of traditional brokerage firms.”

3. Current Social Media Presence:
Golden Touch Investments does
not currently have any social media
presence.

4. ● Increase Leads on Prime Real Estate Properties Nationwide
○ By educating amateur property investors across the country through YouTube by filming Cesar’s real estate ventures and
creating video logs that will be posted on a bi-weekly basis.
○ Create an online incentive of $500 for any ameteur investor who can use the education resources (provided through our
social media campaigns) to find potential properties that have a $30,000 or more After Repair Value (ARV or Profit).
● Establish Positive Brand Image
○ Better communicate with clients by establishing an email subscription and sending weekly check-up emails.
○ Maintaining relationship with followers and clients through social media by responding to questions and concerns two
times per week.
○ Record and track concerns and questions throughout the month and create solutions and services in the last week of every
month that match consumers wants and needs.

5. Target Group

6. Content

7. Platform/Tools and Uses

10. Exposure - The moment you post a video onto YouTube you expose your content to
viewers at the global level.
Engagement - It is also a form of two-way communication when you allow a comment
thread to respond to your videos.
Preference - article published in forbes magazine stated that 60% of consumers would
rather watch a video than read about it.
Impact - The impact of the knowledge and resources provided through youtube can be
great considering there are very few real estate investors willing to share trade secrets.
Advocacy - incentives based campaigns are expected to drive advocacy of video and
brand traffick.

12. ● Options such as Facebook and GTI’s Blogspot would be best to distribute our primary content and
videos.
● Twitter will be a tool to keep relevant, active, and engaged with our followers and get feedback to
identify weaknesses in our content.
● Email marketing is also a big part of distributing our content in reminding our cleitns and keeping our
initiatives top of mind.

14. Increase Leads on Prime Real Estate Properties
● Educate amateur property investors through YouTube by creating video logs posted on a bi-weekly basis.
● Online incentive of $500 for any ameteur investor who can use the education resources..
● Establish 100 Youtube subscribers by three months.
● Generate 5,000 viewers on first vlog video by three months.
● ;Attract 10 ameteur investors by three months.
Establish Positive Brand Image
● Email subscription and weekly check-up emails.
● Responding to questions and concerns two times per week.
● Create solutions and services in the last week of every month that match consumers wants and needs.
● Record and track concerns and questions throughout the month.

15. Youtube
● Track unique visitors to Youtube channel through Google Analytics.
● Number of daily/monthly subscribers to Youtube channel.
● Amount of subscribers retained/lost on a daily/monthly basis.
Facebook
● Amount of new friends added through Youtube links.
● Analytics of Facebook Pages and Ads.
Twitter
● Twitter analytics on number of new impressions.
● Percentage of twitter followers to following, broken down into geographical sections.
Craigslist
● Amount of new users/clients referring back to craigslist ads.
● Amount of hits from multiple Craigslist ads.
LinkedIn
● Amount of new connections from a span of time.
● Views of articles, blog post and shared content.

16. Youtube:
● Advertise by word of mouth to create initial basis of exposure to potential investors.
● Provide links in company website to redirect towards Youtube channel.
● Provide information on company website to incentivize customers to click/view Youtube Channel.
Facebook
● Sharing of Pages and Ads from the Facebook platform.
● Sharing content into various networks which can trace back traffic onto the main company’s Facebook.
● Including brand logos and memorable profile photos to continue to attract clicks and views.
● Facebook Links in Youtube descriptions.
LinkedIn
● LinkedIn links on Youtube channels, Twitter and Facebook.
● Continue adding connections to profile to network onto newer networks that will give more exposure to
the company thus attracting higher online traffic.