1. ENTREPRENEURSHIP
Starting, Growing, Owning A Business
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BA: 3305: Entrepreneurship
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2. OUTLINE OF THE FEASIBILITY STUDY
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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3. THE FEASIBILITY REPORT
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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4. QUESTIONS OF THE FEASIBILITY PROCESS
 In terms of technology available
 In terms of financial capability
 In terms of other needed resources
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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5. FEASIBILITY PROCESS
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BA: 3305: Entrepreneurship
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Decision
GO!
Business
Plan
No Go
Re-Evaluate
Idea
•Product
•Customer
•Objectives
Market Analysis
•Industry
•Market Potential
•Competition
Resource Requirements
•Experience/Knowledge
•Startup Costs
•Fixed & Variable Operating
Costs
•Calculate Breakeven

6. THE IDEA
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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7. STEP 2
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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Idea
•Product
•Customer
•Objectives
•Mission
Market Analysis
•Industry
•Market Potential
•Competition

8. MARKET ANALYSIS
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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9. STEP 3
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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Idea
•Product
•Customer
•Objectives
•Mission
Market Analysis
•Industry
•Market Potential
•Breakeven
•Competition
Resource Requirements
•Experience/Knowledge
•Startup Costs
•Fixed & Variable
Operating Costs
•Calculate Breakeven

10. RESOURCE REQUIREMENTS
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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11. STEP 4: DECISION
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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BA: 3305: Entrepreneurship
Decision
Idea
•Product
•Customer
•Objectives
Market Analysis
•Industry
•Market Potential
•Competition
Resource Requirements
•Experience/Knowledge
•Startup Costs
•Fixed & Variable Operating
Costs
•Calculate Breakeven

12. DECISION
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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13. REALITY CHECK
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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BA: 3305: Entrepreneurship
Decision
GO!
Business
Plan
No Go
Re-Evaluate
Idea
•Product
•Customer
•Objectives
Market Analysis
•Industry
•Market Potential
•Competition
Resource Requirements
•Experience/Knowledge
•Startup Costs
•Fixed & Variable Operating
Costs
•Calculate Breakeven

14. MUCH OF THE FEASIBILITY REQUIRES
RESEARCH
7/22/2013
BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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15. RE-CAP
 Is there a large enough market
 Do I have the necessary resources
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BA: 3305: Entrepreneurship - John A. Tatum,
MBA
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