John Taylor

Richmond, Virginia Area United States

Operating at the intersection of strategic development and creative execution.

Advertising / Marketing / PR

It all starts with the right message, and that starts with understanding your audiences and what is most likely to pierce their armor of indifference. Working at the intersection of brand identity and insight-driven persuasion, I know which levers to pull and what buttons to push. Having led agency teams, in-house creative and strategy groups, and contractors and freelancers, I have developed the understanding of what each of these resources can do best and how to get the best work from each ... with the hands-on experience that enables me to guide clients and creative performers around the typical pitfalls of the creative process. Specialties: Creative and strategy oversight and dire...