What does the current F&B landscape look like in the UAE, what are the main difficulties and how can they be overcome? Ronald Huiskamp Owner, H-Hospitality

1. H-Hospitality
0 3 S E P T E M B E R 2 0 1 8
G R I F S O C I E T Y D U B A I
H - H O S P I TA L I T Y

2. 2H-HospitalityH-Hospitality
ADDRESSING A CHALLENGING MARKET
WHAT DOES THE CURRENT F&B LANDSCAPE LOOK LIKE,
WHAT ARE THE MAIN DIFFICULTIES AND
HOW CAN THEY BE OVERCOME?

3. 3H-HospitalityH-Hospitality
DUBAI RESTAURANT SNAP SHOT
MAIN OBSERVATIONS
* T H E C O L L E C T E D D AT A I S A C O M B I N AT I O N O F S O U R C E S T A K E N F R O M V A R I O U S P R O J E C T S , M A R K E T R E S E A R C H & I N D I C AT I O N S
T H E D AT A C O M B I N E S T H E A N A L Y S I S O F T H E T O P 3 0 , P R O M I N E N T & L I C E N S E D R E S T A U R A N T S I N D U B A I
C A S U A L O R
U P S C A L E C A S U A L
O F L AT E S T 4 0 L I C E N S E D
O P E N I N G S
70% 53%
F I N E R D I N I N G
R E S TA U R A N T S
O F L AT E S T 1 8
C L O S U R E S
44%
R E S TA U R A N T A N D
B A R S
O F L A S T 1 0 H OT E L
O P E N I N G S ( 6 0 ) A R E
L E A S E D TO T H I R D PA R T I E S
460
A V E R A G E
F O H S Q M
O F 3 0 P R O M I N E N T
R E S TA U R A N T S
170
A V E R A G E
C O V E R S
O F 3 0 P R O M I N E N T
R E S TA U R A N T S
350-450
A E D
A V E R A G E R E N T
P E R F T. I N N O N -
H OT E L L O C AT I O N
72%
N O T E W O RT H Y
R E S TA U R A N T S
O F L A S T 1 0 H OT E L
O P E N I N G S ( 1 8 ) A R E
L E A S E D
3 to 4 Y
E S T I M AT E D
P R O F I TA B L E
L I F E C Y C L E O F
P R O M I N E N T
R E S TA U R A N T S
35%
D I N E - I N
R E S TA U R A N T S
I N C R E A S E S I N C E
2 0 1 6
* A C C O R D I N G T O Z O M AT O
47% 53%
T O P 3 0 N O T E W O RT H Y
R E S TA U R A N T S
B R A N D S
H O M E G R O W N

4. 4H-HospitalityH-Hospitality
THE MAIN CHALLENGES
OV E R S AT U R AT E D
r e s t a u r a n t m a r k e t
R E A L E S TAT E
i n r e l a t i o n t o p r o f i t a b i l i t y
H U M A N R E S O U R C E
c o m p l e x i t y

5. 5H-HospitalityH-Hospitality
REA
LISTIC
R E C O G N I Z A B L E
RELEVA
N
T
CREW
COMMUNICATION
CONTROL
THE H-HOSPITALITY 3 R +3C MODEL

6. 6H-HospitalityH-Hospitality
c a n a m a r k e t g a p b e i d e n t i f i e d ?
c a n a b e t t e r c o n c e p t t h a n t h e c o m p e t i t i o n b e i n t r o d u c e d t o m a r k e t ?
i s t h e r e r o o m f o r a n i c h e p r o d u c t ?
c a n a d i f f e r e n t b u s i n e s s m o d e l b e i d e n t i f i e d ?
R E L E VA N T
t h e r i g h t i d e a a t t h e r i g h t t i m e

7. 7H-HospitalityH-Hospitality
O U T P E R F O R M I N G C O M P E T I T I O N F O C U S O N S I N G U L A R I T Y
S P A G H E T T E R I A
T H E N E T H E R L A N D S
P O P U L A R E
B I G M A M M A G R O U P , P A R I S
T H E S E A F O O D B A R
A M S T E R D A M
F I N D I N G A G A P R E I N V E N T I N G T H E P R O C E S S
B O C O
F R A N C E & B E L G I U M

8. 8H-HospitalityH-Hospitality
h a v e a m b i t i o n s b e e n c l e a r l y d e f i n e d ?
i s t h e i n v e s t m e n t i n a l i g n m e n t w i t h t h e e x p e c t e d p r o f i t r e t u r n s ?
i s t h e r e n t i n h a r m o n y w i t h t h e l o c a t i o n a n d i t s p o t e n t i a l p r o f i t a b i l i t y ?
i s t h e l o c a t i o n ’ s p o t e n t i a l m a x i m i z e d ?
R E A L I S T I C
i n v e s t m e n t = a m b i t i o n + p r o f i t s

9. 9H-HospitalityH-Hospitality
R E A L I S T I C R E N T L E V E L
N E D ’ S B A K E R Y
M E L B O U R N E
R E - T H I N K T H E L O C A T I O N
B U R G E R J O I N T
L E P A R K E R N E W Y O R K
C L E A R A M B I T I O N S
H A B R A B E E F C A N T E E N
K U W A I T C I T Y
A L I G N M E N T O F I N V E S T M E N T & P R O F I T
8 9 3 R Y Ō T E I
B E R L I N

10. 10H-HospitalityH-Hospitality
w h a t i s t h e s t o r y o f t h e c o n c e p t ?
h a s a c l e a r v a l u e p r o p o s i t i o n b e e n f o r m u l a t e d ?
d o e s t h e c o n c e p t h a v e u n i q u e i d e n t i f i e r s ?
i s i t 1 0 0 % c r e d i b l e ?
R E C O G N I Z A B L E
c l e a r v a l u e p r o p o s i t i o n a n d u n i q u e c o n c e p t i d e n t i f i e r s

11. 11H-Hospitality
H-Hospitality
C R E D I B I L I T YU N I Q U E I D E N T I F I E R S
M I S S L I L Y ’ S
N E W Y O R K & D U B A I
T H E A V O C A D O S H O W
A M S T E R D A M
C L E A R V A L U E P R O P O S I T I O N
H I L T L
Z Ü R I C H
S T O R Y B U I L D I N G
T H E L E M O N M A N
A M S T E R D A M

12. 12H-HospitalityH-Hospitality
C R E WC O M M U N I C AT I O N
J O E A N D T H E J U I C E
E U R O P E , A S I A , A U S T R L I A , U S
T H E G A R D E N S H E D
L O N D O N
C I R C L
A M S T E R D A M
C O N T RO L

13. H-Hospitality 13
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EXCITE THEM
H-Hospitality is a solution orientated concept and design
studio for restaurants, bars and hotels. We deliver inspiring
environments that are operationally sound, within budget
and on time. Our one stop approach, from research to
opening, promises a hassle free development process.
,

14. H O S P I T A L I T Y
A M S T E R D A M
Panamalaan 8b
1019AZ Amsterdam
The Netherlands
ronaldhuiskamp@h-hospitality.com
Mobile - 0031 (6) 53862940
Office - 0031 (88) 7777512
D U B A I
JLT Cluster X, Jumeirah BayTower X3
Office 3001
Dubai JLT, UAE
gustavodehostos@h-hospitality.com
Mobile - 00971 (0) 555374027
Office - 0031 (88) 7777512
a concept & design studio
Overschiestraat 180-1
1062 XK Amsterdam
The Netherlands