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John Thomas
John Thomas

Describes how to use storytelling throughout the development cycle to improve usability

TechnologieDesign
1  sur  72
The Story of Story: Using Narrative Elements in the Service of Usability. John C. Thomas Usability Professionals Association June 15, 2006 [email_address] www.watson.ibm.com/knowsoc/ www.truthtable.com
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why an interest in stories? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stories are memorable and motivating ,[object Object],[object Object]
 
 
Stories tend to focus on the “edges” of human experience
Though experienced sequentially, story has hierarchical structure
Stories can be viewed as three-dimensional:
Character versus Characterization ,[object Object],[object Object],[object Object]
Revealing tension between character and characterization
 
 
 
 
 
Stories feed on CONFLICT ,[object Object],[object Object],[object Object],[object Object]
What makes for a good story? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Story strength elements: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Work from the outside in to engage empathy: ,[object Object],[object Object],[object Object],[object Object]
Work from the outside in to engage empathy: ,[object Object],[object Object],[object Object],[object Object]
Mechanisms of Good Presentation: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Text and Subtext: ,[object Object],[object Object],[object Object],[object Object]
Use Specific Verbs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turn Exposition into Ammunition ,[object Object],[object Object],[object Object]
Emotional Sequencing ,[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stories can be used to enhance usability. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Customer Needs ,[object Object],[object Object],[object Object],[object Object]
How do story and usability relate? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Usability and good story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We want protagonists who: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Developers may see users as protagonists who: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Empathy as Method ,[object Object],[object Object]
A group of non-professionals asked to imagine what is was like to be a rat and what would they do in this situation if they were a rat.
Later, at IBM in the 1970’s ,[object Object],[object Object]
Heuristic Evaluation + Empathy ,[object Object],[object Object],[object Object],[object Object]
Story and Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Story and Usability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Story: ,[object Object],[object Object],[object Object]
Social Dynamics of Storytelling ,[object Object],[object Object],[object Object],[object Object]
Social Dynamics of Storytelling (Continued) ,[object Object],[object Object],[object Object],[object Object]
Observations and Conversations with Interviewers (by Deborah Lawrence): ,[object Object],[object Object],[object Object],[object Object],[object Object]
Guidelines for Eliciting Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Techniques for morphing "Negative Stories“ Issue: We can learn from others mistakes but How to do so in a corporate environment? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Creating Stories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The best stories come from ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Walking People ,[object Object],[object Object],[object Object]
The Walking People is persistent ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Walking People is likely to be an accurate recounting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Walking People as Pattern Language ,[object Object],[object Object],[object Object]
An Approach for knowledge creation and sharing: A Pattern Language ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Some Socio-Technical Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elicit from Diversity ,[object Object],[object Object],[object Object],[object Object]
“ WHAT IS IMPOSSIBLE FOR ONE MAY BE POSSIBLE FOR MANY” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Iroquois “Rule of Six” ,[object Object],[object Object]
Iroquois “Rule of Six” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Seek to Understand the Heart of Others ,[object Object],[object Object]
Small Successes Early Based on the story of Old Grandfather who invented Clothing
Reality Check
Reality Check
Who Speaks for Wolf? Visual by www.PDIimages.com
Where can you find out more? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you find out more? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where can you find out more? ,[object Object],[object Object],[object Object],[object Object]
Q & A? ,[object Object],[object Object],[object Object],[object Object]
E.g. Washing Dishes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fixing Dinner ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Traditional Queue ,[object Object],[object Object],[object Object],[object Object],[object Object]
Vibrating Pager Queue ,[object Object],[object Object],[object Object],[object Object]
Enhanced Telephone Help Desk Queue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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UPA talkonstories

  • 1. The Story of Story: Using Narrative Elements in the Service of Usability. John C. Thomas Usability Professionals Association June 15, 2006 [email_address] www.watson.ibm.com/knowsoc/ www.truthtable.com
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  • 7. Stories tend to focus on the “edges” of human experience
  • 8. Though experienced sequentially, story has hierarchical structure
  • 9. Stories can be viewed as three-dimensional:
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  • 11. Revealing tension between character and characterization
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  • 35. A group of non-professionals asked to imagine what is was like to be a rat and what would they do in this situation if they were a rat.
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  • 60. Small Successes Early Based on the story of Old Grandfather who invented Clothing
  • 63. Who Speaks for Wolf? Visual by www.PDIimages.com
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