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Don’t Sweat, Challenge your SAP investments to
                 work for You




                 25th March 2010

                 www.bcone.com

                                                 1
Webinar Agenda

•   About Application Management Services


•   Bristlecone’s Delivery Model


•   About Bristlecone


•   Next Steps
Why Bristlecone ?

• Being a part of customer centric
  organisation
• A culture of being a Partner in
  your business
• Walking alongside in the process        Customer

  of growth
• A personalised service -
  advantage of being a focused on
  business results

                                                     3
Bristlecone Services
Supply Chain Analysis
• Root Cause Analysis                                       Sustainable Processes
                                                            • Sales & Operations Planning
• Value Engineering
                                                            • Collaborative Demand & Supply
• Spend Performance
                                                            • Integrated Supply Chain
• Supply Chain Performance
                                 Diagnose   Design          • Integrated Sourcing and
• Supply Chain Execution
                                                              Procurement
                                                            • Enterprise Performance
                                                              Management


                                 Enhance    Enable
Support Services
• Business Process Enablement
                                                        Functional Excellence
• Application Managed Services
                                                        • Procurement/Strategic Sourcing
• Dedicated Hosting
                                                        • Demand/Channel Management
• Custom/ Joint Development
                                                        • Operations/Fulfillment
• Data Management & Integrity
                                                        • Asset Management
What are Application Management Services ?

•   Bristlecone acts as an extension of your IT department, taking care of routine
    Business Application monitoring and management around the clock—freeing up
    your IT staff to focus on higher-value projects. By proactively monitoring and
    maintaining your systems Bristlecone can help you avoid many technology
    problems in the first place. Should an issue occur, Bristlecone with their expertise
    will troubleshoot and resolve it more efficiently.

•   Just like larger companies, small businesses need technology to operate efficiently
    and to compete effectively. But as reliance on IT grows, the resources to support
    an increasingly complex IT environment may not. In many small businesses, IT
    resources are scarce, and can be quickly overwhelmed with the day-to-day
    responsibilities of keeping the IT infrastructure that the business depends on up
    and running.
                                                                                           5
Today’s Environment

Increased SAP Landscape and integration


            SAP



                                                                     SAP       Analytics
                                                                   Upgrade    SPM SCPM
                               FI
                 SD        Financial
                 Sales      Acctg.
        MM                           CO
      Materials                 Controlling
    PP Mgmt                                 AM


                                                                             SAP Landscapes
Production                                 Asset
 Planning
                         R/3               Mgmt


                                            PS
   QM      Client / Server
                                                     SAP Rollout
 Quality                                   Project
  Mgmt PM                                  System
                                     WF


                                                                             becomes more
        Plant                    Workflow
        Maint.
                 HR                 IS
            Human              Industry
           Resources           Solutions




                                                      SCM - BI               sophisticated
        2000-3                                         2004-7      2007-10     2010-13
                                                                                              6
Typical Example of a Business Solution Managed Internally

•   Scenario in any internally supported
    environment
     – All Support team member are not fully
        utilized
     – Some of the members are over burdened
        affecting the service levels
     – Due to the unique skill sets one needs to
        deploy all skills to support the
        environment
     – As an example one may need a team of
        10 employees to provide services of 6
        FTE


                                                                   7
Application Management Services

              Core Application Management Services
                Application support
Maintain        24x7 L1 to L3 level application support
                Minor / Major Enhancement and Developments
                System Administration
              Add on Optimization Services
               Audit and Optimizing Business Processes
Enhance        Application Tuning
               Evaluation and Implementation of New Functionalities
               Training of End users and enable enforce system discipline
               Knowledge Process Out sourcing (KPO)
                Execution of Supply chain planning processes
Improve         Master data management
                Analytics and advance alerts on various KPI
                Application Hosting
Our AMS Service Basket

                                                IMPROVED BUSINESS ROI

                                                                                                       GROWTH /
 REACTIVE SUPPORT               PROACTIVE SUPPORT                  INNOVATIVE SUPPORT
                                                                                                   CONTINUITY SUPPORT

• Helpdesk Services             • Application                      • Improve Business              • Rollouts
• Application                     Enhancements                       Value                         • New Modules
  Support (L1 to L3)              (L4)                             • Application Fine                Introduction
• Workflow                      • Process                            Tuning
                                                                                                   • Application
  Monitoring                      Enhancements                     • Process Audits                  Upgrades
• Production                    • Function                         • Business Audits
                                  Enhancements                                                     • KPO Services
  Emergencies                                                      • Data Analytics
                                • System Audits                                                    • Application
• Bug Fixing & Error                                               • System                          Hosting Services
  Correction                    • ABAP Audits                        Optimization
                                • Interface Audits                 • Training

 APPLICATION      System         APPLICATION         System        APPLICATION       System
  SUPPORT      Administration     SUPPORT         Administration    SUPPORT       Administration


                                  Application     APPLICATION       Application   APPLICATION
                                 Enhancement         Audit         Enhancement       Audit

                                                                   APPLICATION    APPLICATION                           9
                                                                     Tuning         Training
Drivers for Business Change




                                                                              10
Source: EO Executives Online, Challenge of Change United Kingdom, Sept 2009
Dedicated service model




                          11
Dedicated AMS Delivery Model
• Dedicated team assigned to provide 24X7 services.
• Back up resources at offshore location to minimize the ramp up time
• Location of the team decided based on the clients need as well as
  complexity of the environment
• Mutually agreed SLA based service
• Dedicated Client engagement manager assigned to ensure SLA compliance
• Blended model of dedicated and shared resources possible, to optimize
  the cost
• Any service from service basket can be selected under this delivery model




                                                                         12
Service Level Agreement Framework

• Call Severity Levels: Defined based on the impact of the call on the business
  process or on business decisions. The Severity of the Call helps in deciding the
  Priority of attending to the call
   • Severity1: Critical-Total System Outage
   • Severity 2: Urgent –Issues stopping major business (Sales history failed,
      Product Master failed)
   • Severity 3: Moderate –Enhancement
   • Severity 4 : Routine –Queries on usage




                                                                               13
Shared Service model




                       14
Shared AMS Delivery Model
• 8X5 support is provided through shared pool of resources from offshore
  location.
• This model is applied mainly for Reactive and Proactive services
    • Application support L1 to L3
    • System administration services
• Application Enhancement services, if need, are charged extra
• Clients signs for fix number of days support for the year. Additional days if
  any are charged on T & M basis
• Support includes all modules of SAP
• It is possible to deploy hybrid model of dedicated and shared support
  service



                                                                             15
“Pay as you use”




                   16
“Pay as you use” Delivery Model

• Most cost competitive model
• Only reactive services are offered under this scheme
   – Application support L1 to L3
• Support is provided from Bristlecone ODC
• No onsite services (If need are charged extra on T & M basis)
• Customer signs by paying a fix subscription fees
• Advance of ‘x’ amount is paid to activate the contract
• Fixed agreed fee is charged per ticket for L1 to L3 category
• Customer is billed only for the tickets raised during the month
• This is adjusted against the advance
• Customer to maintain min balance of £300 in his account

                                                                    17
Bristlecone Guarantee
• Part of the $6.7 Billion Mahindra Group – one of India’s most respected
  conglomerates
• SAP Partner & having strategic relationship with SAP in co-developing SAP
  products
• Preferred Partner in SAP Supply Chain Consulting
• Multi geographic reach with offices in US, UK, Singapore, India and ODC’s in
  Mumbai, Bangalore and Pune.
• Serving Fortune 500 companies since more than 10 years
• MNC’s like Nike, British Petroleum, Unilever, ABB, Mahindra, Adaptec,
  Ranbaxy, Welspun being served for more than 5 years through AMS
• Crossed 1000 Man Years of SAP AMS experience and counting


                                                                             18
About Bristlecone
• Founded in Silicon Valley 1996
• HQ is Mountain View, CA with over 1200 consultants worldwide
• Leader in strategy / business process consulting, systems integration and
  outsourced business services in SAP
• Domain expertise across many industries: Consumer Products, High Tech,
  Semiconductor, Electricals, Chemical, Pharmaceuticals, Industrial
  Products, Oil & Gas and Automotive
• Global presence with offices in Mountain View, Houston, London,
  Walldorf, Singapore, Mumbai, Bangalore, Noida and Pune
• Rated by AMR amongst top SAP supply chain solution providers
• Over 11 blue chip clients

                                                                         19
Bristlecone Clients: (Implementation + AMS) Partial List




                                                           20
                                                             20
Next Steps



         Complete AMS Questionnaire



Bristlecone Provides Assessment Analysis Report



 Formalise Scope, Services, Delivery, Transition
Bristlecone Clients: AMS Success Stories

HIGHLIGHTS:
• Onsite- Offshore Delivery                                     “Bristlecone has offered Unilever Asia Excellent
• Multi Country Support                                         SCM professionals in both our implementation
                                                                project and offshore support. We are very grateful
• 90% Incident resolution rate                                  that we have chosen Bristlecone as our partner”-

•100% On Time report delivery                                   T K Yeung, Supply Chain Systems Manager,
• Achieved 40% cost reduction over 3 years                      Unilver Asia

• 24 x 7 x 365 Support


“We are happy with the services of Bristlecone, with a strong project team which is put up at ABB. They have a
business understanding, performing good with the business, building trust on Mahindra capabilities. With strong top
management commitments, I feel they are more professional, more focused, more aggressive and they think ABB.”

- Vivek Deshpande, CIO ABB
                                                                                                               22
Thank You.




   For more information, please contact:

              John Fellows
John.fellows@bcone.com| +44 20 8818 0920
             www.bcone.com

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Ams Webinar 25 March 2010 Jf Final[1]

  • 1. Don’t Sweat, Challenge your SAP investments to work for You 25th March 2010 www.bcone.com 1
  • 2. Webinar Agenda • About Application Management Services • Bristlecone’s Delivery Model • About Bristlecone • Next Steps
  • 3. Why Bristlecone ? • Being a part of customer centric organisation • A culture of being a Partner in your business • Walking alongside in the process Customer of growth • A personalised service - advantage of being a focused on business results 3
  • 4. Bristlecone Services Supply Chain Analysis • Root Cause Analysis Sustainable Processes • Sales & Operations Planning • Value Engineering • Collaborative Demand & Supply • Spend Performance • Integrated Supply Chain • Supply Chain Performance Diagnose Design • Integrated Sourcing and • Supply Chain Execution Procurement • Enterprise Performance Management Enhance Enable Support Services • Business Process Enablement Functional Excellence • Application Managed Services • Procurement/Strategic Sourcing • Dedicated Hosting • Demand/Channel Management • Custom/ Joint Development • Operations/Fulfillment • Data Management & Integrity • Asset Management
  • 5. What are Application Management Services ? • Bristlecone acts as an extension of your IT department, taking care of routine Business Application monitoring and management around the clock—freeing up your IT staff to focus on higher-value projects. By proactively monitoring and maintaining your systems Bristlecone can help you avoid many technology problems in the first place. Should an issue occur, Bristlecone with their expertise will troubleshoot and resolve it more efficiently. • Just like larger companies, small businesses need technology to operate efficiently and to compete effectively. But as reliance on IT grows, the resources to support an increasingly complex IT environment may not. In many small businesses, IT resources are scarce, and can be quickly overwhelmed with the day-to-day responsibilities of keeping the IT infrastructure that the business depends on up and running. 5
  • 6. Today’s Environment Increased SAP Landscape and integration SAP SAP Analytics Upgrade SPM SCPM FI SD Financial Sales Acctg. MM CO Materials Controlling PP Mgmt AM SAP Landscapes Production Asset Planning R/3 Mgmt PS QM Client / Server SAP Rollout Quality Project Mgmt PM System WF becomes more Plant Workflow Maint. HR IS Human Industry Resources Solutions SCM - BI sophisticated 2000-3 2004-7 2007-10 2010-13 6
  • 7. Typical Example of a Business Solution Managed Internally • Scenario in any internally supported environment – All Support team member are not fully utilized – Some of the members are over burdened affecting the service levels – Due to the unique skill sets one needs to deploy all skills to support the environment – As an example one may need a team of 10 employees to provide services of 6 FTE 7
  • 8. Application Management Services Core Application Management Services  Application support Maintain  24x7 L1 to L3 level application support  Minor / Major Enhancement and Developments  System Administration Add on Optimization Services  Audit and Optimizing Business Processes Enhance  Application Tuning  Evaluation and Implementation of New Functionalities  Training of End users and enable enforce system discipline Knowledge Process Out sourcing (KPO)  Execution of Supply chain planning processes Improve  Master data management  Analytics and advance alerts on various KPI  Application Hosting
  • 9. Our AMS Service Basket IMPROVED BUSINESS ROI GROWTH / REACTIVE SUPPORT PROACTIVE SUPPORT INNOVATIVE SUPPORT CONTINUITY SUPPORT • Helpdesk Services • Application • Improve Business • Rollouts • Application Enhancements Value • New Modules Support (L1 to L3) (L4) • Application Fine Introduction • Workflow • Process Tuning • Application Monitoring Enhancements • Process Audits Upgrades • Production • Function • Business Audits Enhancements • KPO Services Emergencies • Data Analytics • System Audits • Application • Bug Fixing & Error • System Hosting Services Correction • ABAP Audits Optimization • Interface Audits • Training APPLICATION System APPLICATION System APPLICATION System SUPPORT Administration SUPPORT Administration SUPPORT Administration Application APPLICATION Application APPLICATION Enhancement Audit Enhancement Audit APPLICATION APPLICATION 9 Tuning Training
  • 10. Drivers for Business Change 10 Source: EO Executives Online, Challenge of Change United Kingdom, Sept 2009
  • 12. Dedicated AMS Delivery Model • Dedicated team assigned to provide 24X7 services. • Back up resources at offshore location to minimize the ramp up time • Location of the team decided based on the clients need as well as complexity of the environment • Mutually agreed SLA based service • Dedicated Client engagement manager assigned to ensure SLA compliance • Blended model of dedicated and shared resources possible, to optimize the cost • Any service from service basket can be selected under this delivery model 12
  • 13. Service Level Agreement Framework • Call Severity Levels: Defined based on the impact of the call on the business process or on business decisions. The Severity of the Call helps in deciding the Priority of attending to the call • Severity1: Critical-Total System Outage • Severity 2: Urgent –Issues stopping major business (Sales history failed, Product Master failed) • Severity 3: Moderate –Enhancement • Severity 4 : Routine –Queries on usage 13
  • 15. Shared AMS Delivery Model • 8X5 support is provided through shared pool of resources from offshore location. • This model is applied mainly for Reactive and Proactive services • Application support L1 to L3 • System administration services • Application Enhancement services, if need, are charged extra • Clients signs for fix number of days support for the year. Additional days if any are charged on T & M basis • Support includes all modules of SAP • It is possible to deploy hybrid model of dedicated and shared support service 15
  • 16. “Pay as you use” 16
  • 17. “Pay as you use” Delivery Model • Most cost competitive model • Only reactive services are offered under this scheme – Application support L1 to L3 • Support is provided from Bristlecone ODC • No onsite services (If need are charged extra on T & M basis) • Customer signs by paying a fix subscription fees • Advance of ‘x’ amount is paid to activate the contract • Fixed agreed fee is charged per ticket for L1 to L3 category • Customer is billed only for the tickets raised during the month • This is adjusted against the advance • Customer to maintain min balance of £300 in his account 17
  • 18. Bristlecone Guarantee • Part of the $6.7 Billion Mahindra Group – one of India’s most respected conglomerates • SAP Partner & having strategic relationship with SAP in co-developing SAP products • Preferred Partner in SAP Supply Chain Consulting • Multi geographic reach with offices in US, UK, Singapore, India and ODC’s in Mumbai, Bangalore and Pune. • Serving Fortune 500 companies since more than 10 years • MNC’s like Nike, British Petroleum, Unilever, ABB, Mahindra, Adaptec, Ranbaxy, Welspun being served for more than 5 years through AMS • Crossed 1000 Man Years of SAP AMS experience and counting 18
  • 19. About Bristlecone • Founded in Silicon Valley 1996 • HQ is Mountain View, CA with over 1200 consultants worldwide • Leader in strategy / business process consulting, systems integration and outsourced business services in SAP • Domain expertise across many industries: Consumer Products, High Tech, Semiconductor, Electricals, Chemical, Pharmaceuticals, Industrial Products, Oil & Gas and Automotive • Global presence with offices in Mountain View, Houston, London, Walldorf, Singapore, Mumbai, Bangalore, Noida and Pune • Rated by AMR amongst top SAP supply chain solution providers • Over 11 blue chip clients 19
  • 20. Bristlecone Clients: (Implementation + AMS) Partial List 20 20
  • 21. Next Steps Complete AMS Questionnaire Bristlecone Provides Assessment Analysis Report Formalise Scope, Services, Delivery, Transition
  • 22. Bristlecone Clients: AMS Success Stories HIGHLIGHTS: • Onsite- Offshore Delivery “Bristlecone has offered Unilever Asia Excellent • Multi Country Support SCM professionals in both our implementation project and offshore support. We are very grateful • 90% Incident resolution rate that we have chosen Bristlecone as our partner”- •100% On Time report delivery T K Yeung, Supply Chain Systems Manager, • Achieved 40% cost reduction over 3 years Unilver Asia • 24 x 7 x 365 Support “We are happy with the services of Bristlecone, with a strong project team which is put up at ABB. They have a business understanding, performing good with the business, building trust on Mahindra capabilities. With strong top management commitments, I feel they are more professional, more focused, more aggressive and they think ABB.” - Vivek Deshpande, CIO ABB 22
  • 23. Thank You. For more information, please contact: John Fellows John.fellows@bcone.com| +44 20 8818 0920 www.bcone.com