1. Campaigns pt 2 and Policy cont.
11/13/2006

2. You got the info – let’s campaign!
• Your running for the Presidency –
what's the number one issue you
should address?
(psst.. If you didn‟t say War in Iraq, cancel that
fundraiser)

3. Reality of campaigns…
• The greater the race – the greater the
„back time‟ experience.
Back Time = Activities, Offices,
Networking, etc. done for the party or
related to; prior to „running‟

4. Not always the case…
• The general exception to this – is
family ties. They‟ve put in the back
time for you.
• I wouldn‟t mind being born a
Bush or a Clinton

5. George H.W. Bush
• Father was Senator Prescott Bush
• Served 2 terms as a House
Representative from Texas
• Ambassador to the United Nations
• Chairman of the Republican National
Committee

6. More Poppa Bush’s resume
• Chief of the U.S. liaison's office to
China
• Director of CIA
• Vice President
• Finally – U.S. President!

7. Your President… George W. Bush
• Followed in Father‟s footsteps and
went to Yale
o BA in History
• Worked on Father‟s 1964 & 1970
campaigns
• Joined the Air National Guard – critics
say he got „preferable‟ treatment

8. George W. Bush
• 1978 ran for House – lost by 6,000
votes
• W. Bush was Father‟s „religious liaison‟
to tap the far conservative right
• 1994 elected Governor of Texas
o Won again in 1998

9. In 2000…
• George W. Bush elected U.S.
President!

10. It’s a long road…
• I (personally) have yet to find a
President within the last 100 years
who hasn‟t ran for some sort of Office
prior.
• So start running – City Council?
Township Board? School Board? Get
your name on the ballot!

11. ‘Realistic’ credentials of Presidency
• Wealthy
• Influential Family
• Christian (not Catholic though - 1/43?)
• Caucasian
• Put in time, build that resume
• Did I mention wealthy?

12. Campaigns in general…
• Joe Hoosier decides he wants to run
for Governor.
• Let‟s develop his political strategy!
Pictured: Joe Hoosier and son, Joseph Hoosier II

13. Before you begin…
• Decide the following – Do you have a
base, or access to a base that will
generate revenue?
• Fundraising is everything!
o This is where „back time‟
pays off

14. Put Together your Team
• Depending on the scale of the race –
you will need an executive staff.
• For a Governor‟s race, these are full
time paid positions.
• For a smaller race, close friends who
volunteer generous amounts of time.

15. The Team
• Campaign Manager – „overseas‟ all
aspects of campaign and develops
strategy
• Fundraising Director – Responsible for
the logistics behind hosting
Fundraisers, collecting cash, invites,
etc.

16. The Team
• Scheduler – Keeps the candidates
calendar, books events, etc.
• Treasurer – Responsible for Campaign
Finance Reports, & actual
„Bookkeeping‟
• Volunteer Director

17. Step 1… Declare candidacy
• Friends – Today I have decided to run
for…

18. Step 2…
• You have to file candidacy with either
the County Clerk‟s Office or the
Secretary of State

19. Step 3 – Show me the Money!
• Pick a venue – ideally „free‟ to have. You
may find owners that „sympathize‟ with
your cause
• Set tiers of sponsorship
o Hosts pay the most
o Very rarely will they have dinner… why?

21. Keys to successful fundraising
• Consider your „target market‟
o You can have many, and you need to.
o Volunteer/Friends – Cheap tickets, average
venue, come on come all.
o Middle of the Road Fundraiser
(most common)
o Could be in a well
Known person‟s home

22. Fundraising
• Elite Fundraiser – Nice place, Keynote
Speaker, or „Celebrity‟ present
• Ticket prices
$100 to
a lot… I mean
Wow… a lot!
$$$$

23. 4 Types of People (roughly speaking)
• Your core – These people are going to
vote for you no matter what.
o Party Die Harders, Friends, etc.
• Your opponent‟s base – Your not
winning them over unless
you carry them out of a
burning building

24. The Two That Matter The Most…
• Swing Voters – Believe it or not, a lot
of us fall into this category.
o Candidate based or „issue‟ driven voters.
o Very rarely vote straight ticket.
o Feels as if they „like‟ their Candidates

25. The Apathetic
• You don‟t vote. Why?
o “My vote doesn‟t matter?”
 Good thing everyone doesn‟t feel that way!
• Why do they matter?
If you can inspire them…
you can „tap‟ into their votes!

26. How do you run your campaign?
• Your facing an incumbent… ask these
questions…
o Are they popular? If so – what for?
o Are they unpopular? Why? What decisions
have they made?
o Can you associate them with a negative?

27. Campaign Strategy
• The Good – Hi I‟m Joe Hoosier, I‟m
qualified to be your Governor because
of X, Y, Z.
o Tell them Why you want to Governor
o Tell them why you deserve to be Governor
o Tell them HOW you will help them when
you are Governor.

28. Campaign Strategy
• The Bad – Smear!
• Why your Opponent DOESN‟T deserve
it! What he did Wrong! How he
RUINED You! SEND HIM TO JAIL!
HANG HIM! HANG HIM
IN THE STREETS!

29. Why and When?
• The Good – If you‟re the favored.
You‟re the underdog. You seem to be
„pure‟.
o Everyone knows your opponent in a bad
way. Your taking the high road.
o When you have more „skeletons‟.

30. Let’s Fight Dirty
• When? If they are popular under „false
pretense‟
o Example: Evan Bayh, “I‟m a fiscal
conservative Democrat” – Indiana
perspective.
o Opponent‟s Campaign Strategy = “DON‟T
BAYH THE LIE. EVAN BAYH VOTES WITH
HILARY CLINTON 90% OF THE TIME”

31. When?
• If your opponent goes dirty
first you have a „free ticket.
• If it does little damage, take the high
road. Your now the man of integrity.
• If it does severe damage or it‟s a close
race… call the army…it‟s WAR!

32. In the beginning…
• Always come off as the Noble (Good)
one.
o Negative campaigns early associate you with the
sleazy effect.
o Be innocent, pure, untainted.
o Wait until that EVIL opponent attacks you…
and unload an arsenal dating back since birth!

33. Get those Swing/Apathetic Voters
• Parades don‟t win elections
• Going Door-To-Door Wins Elections

34. Do your Research!
• Find out „Public Opinion‟ on what they
want. What they do/don‟t like about
your opponent.
• Find ways to target the Apathetic
Example: Marvin Scott at Rock the Vote at IUPUI discussed
raising student loan maximums and lowering interest

35. Food for thought?
• Whose your city councilman?
o No idea? Your not alone.
o What if a candidate came to your door,
club event, church, etc. and talked with
you. Would you vote for them even if you
traditionally voted with the „other‟ party?

36. The MOST IMPORTANT Day
• Election Day!
o Have volunteers at every polling location.
 “Joe Hoosier would appreciate your vote”
 Make phone calls – “Hi, Becky Sue – I‟m just
reminding you that Joe Hoosier would really
appreciate your vote.”
 Get on TV (for good reasons) if possible.

37. Election Night
• Party – you worked your tail off.
o Thank your volunteers/staff either way,
they believed in this campaign.
o Thank those who gave $$$.
o If you win – CELEBRATE!

38. CONGRATULATIONS
• YOUR NOW GOVERNOR JOE
HOOSIER… DON‟T FORGET ABOUT
YOUR CAMPAIGN PROMISES.
• CAMPAIGN PROMISE = POLICY
o Honesty is always the best road!