Presentation_ The Future of Swiffer.ppt

AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Proctor and Gamble Expectations ,[object Object],[object Object],[object Object],[object Object],[object Object]

Research Analysis Over 200 surveys collected for primary research Through In Store Product Analysis Personal Interviews Discovering and utilizing secondary material

Our Customer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Competition ,[object Object],[object Object],[object Object]

Our World Consumers are constantly striving to find more efficient ways to clean. False rumors Automatically Cleaning Robots are right around the corner, and getting more affordable (Scooba $399.99) Environmentalists question the throw away culture

Our World Cont. ,[object Object]

Our Solution Advertising geared towards age demographics Coupon for sister Swiffer products DVD bundle promotions “ Swiffer your Streets” Awards Reach for the Stars: Swiffer in EVERY Home By 2010

Our Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our Solution ,[object Object],[object Object],[object Object]

Our Solution ,[object Object],[object Object],[object Object],[object Object]

Accountability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Presentation_ The Future of Swiffer.ppt

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Presentation_ The Future of Swiffer.ppt