3. www.joinforces.es
2019 JoinForces
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3
28
7
6
5
Prime Value
Partners
We are
business
developers
Through
accurate
performance
We generate
trust and
results
We innovate
processes and
strategies
Impossible
is just an
opinion
We accelerate
results and
innovations
We join
forces with
our clients
Purpose & Values
1. About us
4. www.joinforces.es
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“The leadership of
the project was a
key success factor”
– Global Marketing
Director
“…to highlight their
focus on the client
and the passion they
bring to each of their
projects” – CEO
“…high sense on
commitment, analytics
ability… added value in all
its action proposals, always
pragmatic and with
innovative solutions” –
Marketing Director
“…they have differentiated
themselves by their
enthusiasm and energy,
acting as an additional
member of our team
and working side by side
to get the things done” –
Marketing Manager
“…professionalism and
exceptional experience,
it is a partner that works
for the project as you
would do it, it isn’t just a
supplier” – B2B Marketing
Director
“…vision and innovative
contributions” – Global
Business Unit Manager
“I would highlight its ability to
understand the client, its deep
analysis and study, its strategic
vision and its quick performance
and response” – Marketing
Manager
Our clients have said about us…
1. About us
5. www.joinforces.es
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We work in many different
projects depending on
the specific needs of
our clients.
We lead cross-company
initiatives in the
organization, we are
accelerators and
integrators.
Projects
adapted to
each client
Global
Implementation
Planned
Business
Integration
We lead, we
accelerate, we
integrate
01 02
We integrate business
strategies and operative plans
from a executive,
pragmatic and results-
orientated perspective.
03
We implement all our projects,
we turn plans into reality
working side by side with
our clients.
04
JoinForces is a professional services firm specialized in developing the business of its clients
1. About us
6. www.joinforces.es
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Business Intelligenceand Strategy
Management/ department
Business Developmen
Management/ department
CEOs, General Managers,
Business Unit Managers
Innovation Management / department
Marketing Management/ department
Make our clients
grow against their
competitors:
Market share.
Improve their
business results:
Sales, incomes,
profitability, mix,
margin, contribution.
Innovate in their
strategies and
plans.
Our Targets and Objectives
1. About us
7. www.joinforces.es
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Business Development
Marketing
Strategy
Sales
Projects
Outsourcing
Projects
Ad-hoc
Projects
Diagnosis
Strategic and operative definition
Implementation
Monitoring
Our projects are structured around three areas: Strategy, Marketing and Sales.
1. About us
8. www.joinforces.es
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Increase sales
in current
clients/consumers
Capture new
clients/
consumers
Increase
prices /
profitability /
margin
Improve
distribution
in current
channels
Business Development Drivers
Innovation through
new:
• Channels
• Markets
• Offering
• Added value services
1. About us
9. www.joinforces.es
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6. Marketing
Plans
2. Business
Development
in New
Channels
7.
Optimization
of Sales
Funnel
14.
Outsourcing
of Marketing
activities
12. Strategy &
Launching of
New
Portfolio
13. Strategy
& Innovation
Planning
9. New
Business
Models
Development
1. Strategic Plan of
Entry into New
Markets
8. Brand Building –
New Brand
Territories
4. Commercial Plan
of New Business
Units
3. Price Strategy in
order to Improve
Profitability
We develop projects that make an impact in our client’s results:
10. Employer
Culture &
Values
5. Stakeholder
Engagement
11. Introduction of
New Products /
Services
2. Services
10. www.joinforces.es
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Sales Funnel
Optimization
Stakeholders
Engagement
Strategic
Roadmap Geomarketing
Marketing
Plans
1
987
654
32
Total Customer
Experience
Sales Lifecycle
Management
JoinForces has its own analytic and management methodologies
Digital Strategy /
Digital
Transformation
Portfolio
Strategy and
Management
Big Data: Strategic
Segmentation of
clients
Sales Forecast
Brand
Positioning
10 11 12
… adapted to the specific needs of each client
2. Services
11. www.joinforces.es
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CONSUMPTION & RETAIL SERVICES
• Optics
• Home appliances
• Beers
• Spirits Beverage
• Wines
• Olive Oil
• Shaving products
• Household cleaning
products
• Milk Products
• Iberian: Sausages and Meats
• Teas and Infusions
• Coffee
• Furniture Manufacturing
• Bakery
• Industrial Confectionery
• Healthcare
• Pharmaceutical Industry
• Toilet Care
• Drain Care
• Financial Services
• Real Estate
• Telecom: telephone and
Internet
• TICs
• P2P
• Other Services B2B
• B2C & B2B Editorial
• Management Software
• Audiovisual Technologies
• College and Schools
• Business Centers
• Public Enterprises
• Water Distribution
• Insurance
• Security Services
• Mass Media
• AfterMarket Automotive
• Beauty Centers
• Home Entertainment
• Goods transport
JoinForces team gathers experience leading projects in very different sectors of activity
3. Credentials
12. www.joinforces.es
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JoinForces team gathers experience leading projects working for medium and large-sized enterprises from very
different sectors of activity (I)
3. Credentials
13. www.joinforces.es
2019 JoinForces
Inside information: total or partial reproduction is forbidden
JoinForces team gathers experience leading projects working for medium and large-sized enterprises from very
different sectors of activity (II)
3. Credentials
14. www.joinforces.es
2019 JoinForces
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• Expert of Strategy, Marketing and Sales.
More than 25 years of managerial experience,
leading projects in different sectors, enterprises
and multinationals.
• Previously to JoinForces, his professional career
started in Andersen Consulting, Heineken & SC
Johnson Wax, and afterwards he occupied
marketing and sales management positions in
companies such as Wanadoo, Grupo de Bodegas
Vinartis, Grupo Caballero and ADN.
• In the last 11 years he has leaded and
implemented more than 70 strategic projects,
involving activities related to marketing, sales,
outsourcing & consultancy.
• MBA at IESE (Barcelona- 1994-96) &
Graduate in Economic and Business Sciences
by Universidad Autónoma de Madrid (1987-
92).
Jorge Llamosas Rodríguez – CEO & Partner
• Specialist of Strategic Marketing and Business
Development, she has developed her professional career as an
expert consultant in Business Intelligence as well as in strategic
marketing projects. Before JoinForces, she worked in Bassat &
Ogilvy, Autocontrol, Telefónica and ADN.
• In the last ten years, she has leaded very different projects for
clients in different sectors of activity.
• Graduate in Administration and Business Management
by Universidad de Navarra (2003-08)
• She initiated her professional career as executive in digital
media: Sensacine.com, AMC Networks International-
Iberia and Grupo Unedisa, developing functions of
creation and management of contents and Social Media.
• Since she joined JoinForces in 2015, she has worked for
many projects, involving launching of new products &
services and developing new sales channels.
• Master of Marketing Management by Universidad
Autónoma de Madrid (2014-16). Graduate in Journalism
by Universidad Rey Juan Carlos (2009-13).
Marta Buesa Suárez De Puga – Senior Project Leader Mª Cruz Vaquerizo Luna – Business Executive & Consultant
Nuño Alonso – Counselor Pilar Villegas – Counselor
• Extensive and deep experience in the field of marketing and
the development of new businesses. He has developed his
professional activity in companies such as Mars, Heineken,
Osborne, Caballero and Consorcio de Jabugo.
• He currently leads the marketing strategy of brands such as
Ponche Caballero, Ron Contrabando, Ginebra Premium Opihr,
Licores Bruja Bella & Lustau wines, La Ina y Viña Herminia.
• Expert in Reputation and Corporate Brand, with more
than 25 years of experience in strategic consulting and
communication, she has worked for Coopers & Lybrand,
Accenture, Najeti, Kantya (JWT), Reputation Institute,
Telefónica, Acceso and Villafañe.
• She is currently Director of Consulting at Great Place to
Work.
4. Our Team
15. 2019 JoinForces
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Let’s Join Forces
www.joinforces.es //Tf: 916 22 70 82
Calle de Santísima Trinidad 30, Planta 4, Oficina 7
28010 Madrid (Spain)
