Presentation to CSBG/CAMPUS from NW Vision + Media, Peel Media and UoS's John Holland.

2. WELCOME
Presentation to CAMPUS and the Chapel
Street Business Group
Tuesday June 30th 2009

3. Who is this?
And why do
we love him
so much?

4. Where is Freeforms
‘Place in the Sun?’

5. How many
visitors did
this wet
T-shirt
shot attract?

6. Why does Vision & Media
encourage graffiti, truancy,
delinquency and bad
behaviour in schools?

7. WHO WE ARE
AND WHAT WE DO

8. Who are we…?
• Our vision is simple – To grow a world-
class digital & creative economy in
England’s Northwest.

9. Where we’ve come from
• Started off as a Regional Screen Agency
• Publicly funded – UKFC / NWDA / Local Authorities /
Skillset / European Funding
• Merged with Media Training NW in May 2007
• Were responsible for Film, TV, Games, Digital and
Radio
• Took on wider remit for all creative and digital
industries in October 2008
• Re-launch 2nd April 2009

10. What we do……..
• Help build businesses
• Develop skills and talent
• Encourage and invest in production
• Inspire audiences
• Provide leadership for our industries
• Marketing & Promotion

11. Funding
1. RCO & ERDF
2. Broadway 100
3. RAF
4. Northern Net
5. AV Skills
6. Apprenticehips & MFPS
7. UKFC & Film Archive & MAV’s
8. Film Offices/Inward Investment

12. Some of the results
• In 2007 – 08 contributed £6.48 million in GVA through investment in 50
companies
• Invested in over 87 SMEs in Greater Manchester alone safeguarding
£10.4 million of sales
• Had over 846 filming enquiries through our Film Offices 08-09
• Generated est £48 million inward investment through Film Offices
• Assisted 13 dramas in Manchester during 08-09
• Launched first ever TV Advanced Apprenticeship in Media Production
• Give out over £300k of funding to film festivals / archive and events

13. MEDIA CITY UK

14. MEDIA CITY UK
•Market and suppliers
•BBC
•Universities
•World-class infrastructure
•Technology and content industry mix
•International attractor
•Public sector support

16. NORTHERN NET
• £3.4 million innovation project
• Pre-empts super speed broadband
• Allows real time collaboration right across
the north of England
• Helps small companies gain scale
• Sales team, database, innovation events

17. Digital Content Lab
Top Creative Media Business Top Business Talent
Distributors
Talent
From all over UK – top
creative and Businesses wanting to BBC, Google, Yahoo, Experienced
entrepreneurial talent develop new IP or Apple – ferocious professionals willing
to give time to mentor
with less than 2 years enhance existing IP content animals projects, companies
experience and/ or individuals

18. V&M @ MediaCityUK
• New multi-functional centre
for the digital & creative sector
• Shared exhibition, training and
networking space
• New Vision & Media HQ
• A centre for events,
workshops, collaboration and
innovation
• Hot-desks with partners

19. For further information please visit…
www.visionandmedia.co.uk

22. MediaCityUK
and the
University of Salford
Presentation to CAMPUS and the Chapel Street
Business Group
June 30TH 2009

26. UNIVERSITY
SITE
STUDIO BLOCK
BBC
BBC
BBC

28. Location
• Salford Quays: Manchester’s waterfront
• Two minutes from the motorway network
• Manchester City Centre: 12-minute tram ride; offers access to
national rail network
• Manchester Airport (20-minute drive) offers a choice of more than
200 destinations worldwide

29. Context
• Digital & Creative industries a key sector in UK NW
• Opportunity to create largest media hub in Europe
• MediaCityUK partnership: The University of Salford, BBC, Peel,
CSURC, Salford City Council, NWDA
• Strong skills base
• International connectivity
• MediaCityUK will add £1.5bn to regional economy:15,500 people,
1,000+ businesses on 200 acre site
• Key role for the University
 Ideas
 Research
 People

31. MediaCityUK studios
• One of the largest high definition studio facilities in Europe, owned
and managed by Peel Media Services
• Located at the heart of the MediaCityUK piazza
• Seven HD television studios – largest 12,000 sq ft; smallest 900 sq ft
• Two audio studios (one dedicated to the BBC Philharmonic Orchestra)
• Technical block with: fully-equipped Sound & Vision control; core post
facilities; Central Technical Area/Master Control; dressing rooms;
make-up; workshops; set storage; Green Rooms

34. Talent Pool
• Manchester an acknowledged leader in creative and digital industries:
home to the 2nd largest creative cluster in Europe
• Employment in digital and creative industries in the NW estimated at
320,000 in 31,000 businesses (source: NWDA)
• 18 universities within 60 minutes drive of Manchester:
 300 media courses on offer
 Nearly 15,000 students studying computer science subjects
• Salford University offers courses in Radio & TV, animation, media
technology, computer and video games

35. MediaCityUK benefits
• The first shared media infrastructure in the UK, generating scale
benefits by aggregating demand across multiple clients
• Purpose-built: de-risked technology decision-making
• Buyers and sellers of services on site together
• Magnet for top talent: could potentially accommodate 15,000 jobs
• Flexible commercial model: fully-managed service, plug & play,
tenancy
• Businesses can focus on outputs and audiences, not cables and
boxes !

36. What’s being built now ?
• Offices – 700,000 sq ft
• Studios – 250,000 sq ft
• Retail/leisure – 80,000 sq ft
• 378 apartments
• Hotel – 218 beds
• Five-acre public realm, including piazza for 9,000 people
• New tram link to Manchester City Centre

37. So much more than a business park . . .
• Connected organisations
• Connected spaces
• Buyers and sellers
• Investors
• Innovators
• Talent

38. MediaCityUK infrastructure
•Fully resilient external network connectivity
•State-of-the-art fibre network
•Dark Fibre across site
•Fibre To The Home (FTTH) to hotel and residential (200mb)
•Unified IP communications
•Public and private wireless network

39. What space in MCUK gives the University
• Physical presence in MediaCityUK - 103,000 sq feet over four floors in
an “ambassadorial” building next door to the BBC
• Extension of main campus: Broadcast Zone, Digital Media Zone,
Virtual Lab, Digital Performance Space, Creative Spaces for:
 academic teaching
 project-based learning
 user-centred design and innovation
• Major focus for employer-led and postgraduate learning and research
collaboration, and undergraduate provision
• A space without departmental branding: it will represent the
university as a whole; cross-Faculty co-operation; a new way of
delivering learning (teaching & research)

42. The building is means to an end …
• News ways of:
 Delivering Learning (£8m HEFCE SDF grant is endorsement of the
University’s vision at national level)
 Benefitting students (internships; exposure to the world of work)
 Benefitting our staff
 Benefitting other universities (Salford becomes a portal to the HEI
sector; “Northern Edge” track record in such co-operation)
 Engaging with industry & securing new revenue streams
 Benefitting the local community, the NW and beyond

43. The Timeline
• Sept 2011: University’s MediaCityUK facility opens for business
• Nov 2010 - Feb 2011: University takes vacant possession of MCUK building
• Jan 2010: Start marketing courses to be offered from MCUK
• Now-Dec 2009: Curriculum planning
• Now-Feb 2011: Construction of base-build underway
• Now: Secure sponsorship agreements

44. Our engagement with the Media sector
• Applied research: what the University can do for its partners
• Extensive skills:
 Content Provision (Salford is the only UK university with an output
deal with a nationally distributed TV channel, Channel M)
 Technical Know-How (e.g.: world-class Acoustics department; the
BBC won’t be putting an Acoustics research facility into its MCUK
buildings because Salford University has one)
• (New) Media courses, enterprise training, internships
• Involvement of all Faculties and Schools
• HE Partnership Agreement with BBC

45. Our engagement with all sectors using
Digital Technology
• Digital Media enables all aspects of our lives, whatever our
industry: Work, Learning, Play
• Imagine life without your mobile or PC; consider what you do with
them compared with just five years ago
• Many technologies are common to a wide range of activities:
consider how 3-D VR is now used in all University Faculties
• Job opportunities and development of talent
• Employment, prosperity, quality of life

46. Framework for Innovation and Research
at MediaCityUK (FIRM)

47. Research Vision
WP2 WP3
Global Futures Virtual Futures
Salford leading the project (C-MIT) (Salford)
Gap 1
Vision 2015
Representatives from the 2030
University in each work WP1
packages Strategic / Experimental Environment
(Salford)
Gap 2 Gap 3
‘What’ ‘How’
Emphasis on WP4 desirable
WP5 possible
WP6
multidisciplinary (Golds) (BBC) (Lancs)
collaborative partnerships Societal Leading Edge Disruptive
Trends / Arts / Media Technological
Substantial investment Impacts Developments Advances
Complex Creative Breakthrough
demographic / industry developments in
behavioural opportunities connectivity /
shifts interactivity

48. Revenue streams from MCUK
• Masters, PhD & Undergraduate programmes: More students
• CPD and “other” short courses
• Accreditation/validation of 3rd party training courses
• Events (i.e.: HEI seminars; industry partner training days etc)
• Hiring of space (including specialist spaces) for educational purposes
• Consultancy
• Research
• Deals involving commercial services (i.e.: work for hire)
• IP exploitation/licensing of IP
• Funded projects
• Sponsorship & other fundraising
• Reputational benefits

49. Vision
The vision of the developer, Peel, is for “MediaCityUK to become
the largest purpose-built media community in the UK and Europe,
enabling creative and digital businesses to thrive in a unique,
collaborative environment.”

50. Vision
The vision of the developer, Peel, is for “MediaCityUK to become
the largest purpose-built media community in the UK and Europe,
enabling creative and digital businesses to thrive in a unique,
collaborative environment.”
The University’s vision is that … and more:

51. Vision
The vision of the developer, Peel, is for “MediaCityUK to become
the largest purpose-built media community in the UK and Europe,
enabling creative and digital businesses to thrive in a unique,
collaborative environment.”
The University’s vision is that … and more:
“For MediaCityUK to become a focus of creativity, a global digital
hub where talented people of differing disciplines meet, where
ideas are incubated and given expression, where Higher Education
transforms both the student experience and the business of wealth
and job creation, where the frontiers of knowledge are rolled back
and dreams are realised. A destination, a place for work and for
play.”

52. Vision
The vision of the developer, Peel, is for “MediaCityUK to become
the largest purpose-built media community in the UK and Europe,
enabling creative and digital businesses to thrive in a unique,
collaborative environment.”
The University’s vision is that … and more:
“For MediaCityUK to become a focus of creativity, a global digital
hub where talented people of differing disciplines meet, where
ideas are incubated and given expression, where Higher Education
transforms both the student experience and the business of wealth
and job creation, where the frontiers of knowledge are rolled back
and dreams are realised. A destination, a place for work and for
play.”
Most exciting of all: It’s all entirely possible!
 The University differentiates MCUK from a Business Park

55. Contact Details
John Holland, MediaCity Director, University of Salford
+44 161 295 5445
j.c.i.holland@salford.ac.uk