Jon Sturgeon

United Kingdom United Kingdom

ICT B2B Marketing

Technology / Software / Internet

So when did marketing change? Was it when we saw that there was really no point trying to segment and manage prospect data when social media could do if for us? Or was it when we saw that our target audience was 70% more likely to respond to insightful content rather than a witty sales message? Perhaps it was when we started to see that investment in PPC and SEO could deliver a better return than email marketing? Maybe it was when we saw that by positioning our brand to distrupt our market we generated more awareness that enabled our response activities to work harder? The truth is B2B marketing is constantly changing and developing. So, as someone previously involved in agencies, CR...