Contenu connexe Similaire à The Marketing Plan Game - Wide Screen (20) Plus de Jon Turino Marketing + Connections (8) The Marketing Plan Game - Wide Screen1. The Marketing Plan Game
Plans Elements Messages Media Results
$100 $100 $100 $100 $100
$200 $200 $200 $200 $200
$300 $300 $300 $300 $300
$400 $400 $400 $400 $400
$500 $500 $500 $500 $500
Copyright © 2012 Jon Turino Marketing + Connections
2. Plans for $100
• Answer:
–In Your Head
Copyright © 2012 Jon Turino Marketing + Connections
3. Plans for $100
• Answer:
– In Your Head
• Question:
– Where shouldn’t your marketing plan
reside?
Copyright © 2012 Jon Turino Marketing + Connections
4. Plans for $200
• Answer:
–On paper or in the computer
Copyright © 2012 Jon Turino Marketing + Connections
5. Plans for $200
• Answer:
– On paper or in the computer
• Question:
– Where should your marketing plan reside?
Copyright © 2012 Jon Turino Marketing + Connections
6. Plans for $300
• Answer:
–Formal
Copyright © 2012 Jon Turino Marketing + Connections
7. Plans for $300
• Answer:
–Formal
• Question:
–What type of a plan should you have?
Copyright © 2012 Jon Turino Marketing + Connections
8. Plans for $400
• Answer
–Often
Copyright © 2012 Jon Turino Marketing + Connections
9. Plans for $400
• Answer
– Often
• Question:
– When should my plan be reviewed?
Copyright © 2012 Jon Turino Marketing + Connections
10. Plans for $500
• Answer:
–Everyone
Copyright © 2012 Jon Turino Marketing + Connections
11. Plans for $500
• Answer:
– Everyone
• Question:
– Who should understand your marketing plan?
Copyright © 2012 Jon Turino Marketing + Connections
12. Elements for $100
• Answer:
–Potential customers
Copyright © 2012 Jon Turino Marketing + Connections
13. Elements for $100
• Answer:
–Potential customers
• Question:
–Who do you identify using research?
Copyright © 2012 Jon Turino Marketing + Connections
14. Elements for $200
• Answer:
–Competition
Copyright © 2012 Jon Turino Marketing + Connections
15. Elements for $200
• Answer:
–Competition
• Question:
–What are some barriers to success?
Copyright © 2012 Jon Turino Marketing + Connections
17. Elements for $300
• Answer:
– Goals
• Question:
– What comes before strategies and tactics?
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19. Elements for $400
• Answer
– Messages
• Question:
– What are we saying to prospective customers?
Copyright © 2012 Jon Turino Marketing + Connections
21. Elements for $500
• Answer:
– Media
• Question:
– How are we delivering our messages?
Copyright © 2012 Jon Turino Marketing + Connections
22. Messages for $100
• Answer:
–Age, gender, income
Copyright © 2012 Jon Turino Marketing + Connections
23. Messages for $100
• Answer:
– Age, gender, income
• Question:
– What are some of the demographics of our
target customers?
Copyright © 2012 Jon Turino Marketing + Connections
24. Messages for $200
• Answer:
–Recipient compatible
Copyright © 2012 Jon Turino Marketing + Connections
25. Messages for $200
• Answer:
– Recipient compatible
• Question:
– Will the messages resonate with the target
audience?
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27. Messages for $300
• Answer:
– Media
• Question:
– Is the delivery vehicle compatible with the
messages?
Copyright © 2012 Jon Turino Marketing + Connections
28. Messages for $400
• Answer
–Clear, concise, coherent
Copyright © 2012 Jon Turino Marketing + Connections
29. Messages for $400
• Answer
– Clear, concise, coherent
• Question:
– What are some of the important characteristics
of the messaging?
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30. Messages for $500
• Answer:
–Technology
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31. Messages for $500
• Answer:
– Technology
• Question:
– Does your target audience understand or use the
delivery methods?
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32. Media for $100
• Answer:
–Facebook, LinkedIn
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33. Media for $100
• Answer:
– Facebook, LinkedIn
• Question:
– What are some social media platforms to
consider?
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34. Media for $200
• Answer:
–Email
Copyright © 2012 Jon Turino Marketing + Connections
35. Media for $200
• Answer:
– Email
• Question:
– What is an often effective outbound
marketing medium?
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36. Media for $300
• Answer:
–Website
Copyright © 2012 Jon Turino Marketing + Connections
37. Media for $300
• Answer:
– Website
• Question:
– What is the most effective inbound
marketing media today?
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38. Media for $400
• Answer
–Printed materials, direct mail
Copyright © 2012 Jon Turino Marketing + Connections
39. Media for $400
• Answer
– Printed materials, direct mail
• Question:
– What are some offline marketing media?
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40. Media for $500
• Answer:
–Call to action
Copyright © 2012 Jon Turino Marketing + Connections
41. Media for $500
• Answer:
– Call to action
• Question:
– What do we need to convert a prospect into a
customer?
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42. Results for $100
• Answer:
–Targeted tactics
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43. Results for $100
• Answer:
– Targeted tactics
• Question:
– How do you increase your revenue stream?
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44. Results for $200
• Answer:
–Qualified leads
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45. Results for $200
• Answer:
– Qualified leads
• Question:
– What do you need to get a high conversion
rate?
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47. Results for $300
• Answer:
– Focus
• Question:
– How do we achieve the biggest impact with
our promotions?
Copyright © 2012 Jon Turino Marketing + Connections
48. Results for $400
• Answer
–Loyalty
Copyright © 2012 Jon Turino Marketing + Connections
49. Results for $400
• Answer
– Loyalty
• Question:
– What do we need to create in order to obtain
repeat business?
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50. Results for $500
• Answer:
–Business growth
Copyright © 2012 Jon Turino Marketing + Connections
51. Results for $500
• Answer:
– Business growth
• Question:
– What is the net result of developing and implementing a
better marketing plan for your business?
Copyright © 2012 Jon Turino Marketing + Connections
52. • Answer:
– The number one resource to help grow
your business with sound marketing
strategies.
Copyright © 2012 Jon Turino Marketing + Connections
53. • Answer:
– The number one resource to help grow your
business with sound marketing strategies.
• Question:
– What is Jon Turino Marketing + Connections!
Copyright © 2012 Jon Turino Marketing + Connections
54. Let’s Get You A Plan!
• Quality marketing consulting
– Advice on the latest marketing methods
• Individualized service
– Strategies designed to work in this market
• A plan that's right for your business
– Start now!
503-877-4609
www.jonturino.com
Copyright © 2012 Jon Turino Marketing + Connections