What is required to be successful in social media is the willingness to be transparent, sincere, and engaging and the ability to constantly learn new things. The landscape of social media is ever- changing and the one thing that you can be sure if is you’ll never know it all. You will learn the basics of social media, and why museums and attractions can’t afford NOT to embrace it in today’s world. The speakers will discuss: how to listen to what people are saying about your organization, how to add value to the visitor experience through social media, how to build a following on your blog, Facebook and Twitter & how they all work together to create synergy. Learn what sorts of goals to set for your social media program and how to measure success (ROI).

1. MUSEUMS BUILDING COMMUNITIES: EMERGING & SOCIAL MEDIA FOR MUSEUMS Jonah Holland, PR & Marketing Coordinator, Lewis Ginter Botanical Garden, President, Mox-eMedia LLC JonahHolland (at) gmail [dot] com

3. What Social Media is Not

5. People are Talking About You! What are they saying?

9. FLOCK SOCIAL MEDIA WEB BROWSER. KEEPS TABS FOR NEXT TIME, CAN RUN PHOTO STREAMS, VIDEO STREAMS, TWITTER STREAMS, AND MORE.

12. Blogs are alive but they must be fed and cared for… Use “smart” comments to draw readers & to be viewed as an expert, in the know

14. Your Story is Their Story

15. YOUR MUSEUM

20. FACEBOOK

21. Linkedin Company Profile Personal Profile Groups

22. WIDGETS

23. WIDGETS & BUTTONS

24. FourSquare!

25. TRIP ADVISOR - YELP Great Reviews Rated #1-Popularity Index What are folks saying about you? Public comments about you

29. Questions & Answers