Jonas Heide Smith is the head of digital at the SMK museum in Denmark since 2014. He has degrees in media studies and games. The presentation discusses the role of social media and technology in enabling dialogue and openness at museums to build communities and serve as marketing channels. It also addresses balancing what the museum wants to share, what users want to see, and what algorithms promote. The presentation recommends removing barriers to sharing, encouraging users to share, being responsive to users, taking time to engage with users, limiting long-term planning, measuring strategically, and enjoying the process of connecting through technology.

1. Jonas Heide Smith
jhs@smk.dk
The do’s and don’ts of the
SOCIAL
MUSEUM

2. Jonas Heide Smith
MA Media Studies
PhD in games
Head of Digital since 2014
jhs@smk.dk

4. Why are we here?

6. The museulogical turn

7. Technologies of
dialogue and
openness

8. Democracy enablers
Communities
Marketing channels

9. An exchange
People give you their
attention if you give them
what they like

10. What we want What the user wants
What the algorithm wants

13. Letting users speak

14. "Medina By Daniel Åhs Karlsson" by Daniel Åhs Karlsson - Eget arbejde. Licensed under CC BY 3.0 via Wikimedia Commons

24. @spyingcph @remosteen @mmhenriksen
@missmillemaria @hkristia @hvenegaard @remosteen
@kattensspind

27. What gets measured
(sometimes) gets
done

30. Remove barriers
Encourage sharing
Be a human
Take the time
Shut things down
Get a camera
Don’t make long-term plans
Don’t delegate (too much)
Measure and report (strategically)
And remember…

32. You’re in heaven

33. Thank you!
jhs@smk.dk