Gioco is an organization in Italy that aims to use culture and education to prevent illegal activity. It has traditionally initiated small, localized projects but now wants to transition to a more collaborative "wiki-way" model where many people contribute financially and non-financially. The document outlines a three step plan for Gioco: 1) Open up its projects through online/offline platforms to engage more people and contributions, 2) Experiment with revenue models like crowdfunding from current projects to build experience, and 3) Repeat and package successful methods into new projects to offer clients and apply for larger funding to scale up its impact.

1. Challenge 3 (Mylene Jonker and Jonas Piet)
A Social Business
Plan for Gioco

2. So who is Gioco?

3. The problem:
“Culture is the only power we have to change the city & face
illegality. If we educate people, we avoid that they go into
illegality, and society doesn’t have to recover this situation.”
“It seems a simple thing, but we don’t succeed because
investment in culture is considered loosing money”
Martina Romanello, Gioco

4. The Big Idea:
From an ‘artisan-way’ To a ‘Wiki-way’
of co-production
Gioco initiates activities Some people initiate, many
in a localized network contribute (financial/non-financial)
(Gioco provides space, tools, etc.)

5. How that could work for Gioco:
Profitable Activities Self-funded Activities we
(e.g. Pizzafest) (e.g. Theatrelab) won’t charge for
(e.g. Playlab)
Capitalising on assets Crowdsourcing & Cross-funding & CSR
& social value Finding new things
people pay for
e.g. Storytelling session e.g. Theatre e.g. Connecting
with a company (while production funded the Playlab to a Gift
the Cooklab caters) upfront + pillow rent Matching Program

6. The setup of a Lab nowadays
the idea
funding
approved end presentation
small part of the
entire process
funding
proposal
waiting...
still awaiting
the funding...

7. The setup of a new Lab...
1st idea
contributions
2 idea
nd
presentation
idea revised
share sustained
involvement
big part of the
entire process
New
sit uation!

8. Step 1:
Open up
G I O C O
What we do: With the aim to:
Use free online/offline platforms more people, more contributions
Set up an advisory team think beyond individual projects
Do an evaluation session to learn what works

9. Revenue Theatre Lab (Dec)
Step 2: Euro
Up Sell
expected
crowdfunding
drinks & food
ticket sales
pillow rent
What we do: With the aim to:
Experiment with ways Build experience with
to monetise revenue models
Evaluate the impact Learn what works
Write success stories (to
Collect evidence apply for funding Step 3)

10. How do we
Step 3: work? 2.
3.
1.
6.
Scale up 4. 5.
sociazione e dalla Circo- scuola elementare nel
scrizione di S. Giovanni Comune di Torrioni
a Teduccio., nell’ambito (AV); - spettacolo di
della quale abbiamo animazione di strada
allestito una mostra sulla con i “piccoli artisti di
civiltà contadina: strada” nell’ambito
della VI edizione dello
• Attività ludiche Strit festival;
nell’ambito delle
iniziative previste per • Attività ludiche in oc-
la carovana antimafia casione del “Marano
vanni a Teducci, Comune in collaborazione con ragazzi spot festival”;
Attività di animazione
di strada nell’ambito di Napoli 94° Servizio l’associazione “LIBERA”;
Assessorato alla dignità; • Atività ludiche per le vie
dell’iniziativa “Vivamo
partecipazione alla “Festa • Attività ludiche in del Comune di Portici in
insieme il nostro quartiere”
della primavera”, promossa occasione della occasione del Natale;
promossa dal Centro
d’incontro “Asterix” S. Gio- dalla Consulta delle as- inaugurazione della
What we do: With the aim to:
Repeat & package methods Multiply Gioco’s activities
New projects to offer to New income
clients in commission
Share methods Communicate impact,
increase credibility

11. Potential contributions from partners
during setup
(matching with)
CSR Programs
Help writing
funding proposals
Governance
Entrepreneural
advice Impact
evaluation Cultural
collaborations
Best practice Networks
Gioco
Setup + Inspiration
Core team Advisory team Other partners