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DIGITAL IDEOLOGY
- 1. The Digital Ideology (Rated PG-13) “ Ideology: The play of ideas in the silence of technology.” --Regis Debray, Media Manifestos
Notes de l'éditeur
- Hans Mangus Enzensberger, Constituents of a Theory of Media, NLR (64), 13-36, Nov./Dec., 1970 He also dismisses “the symbolical expression by an artistic avant garde whose program logically admits only the alternative of negative signals and amorphous noise. Example: the already outdated ‘’literature of silence,’ Warhol’s films in which everything can happen at once or nothing at all, and John Cage’s forty-five minute-long, Lecture on Nothing .
- Non-reciprocity is weakest part of this argument, rather, the price of reciprocity is capitalization. Still dyssemtrical exchange. With the media companies capitalizing the surplus. Where is the accumulation of socialist potential? The state? The bank bailouts seemed to indicate that there was a lot of wealth lying in wait -- wealth that could have been the revolution. Othello -- who controls the enclosure?
- “ Capitalism’s systemic solution to the contradiction between its enormous potential for expanding production of consumer goods… and the systemic insecurities posed by people as workers and people as consumers was to move to large scale rationalization of industrial organization (through vertical, horizontal and conglomerate integration). This conferred control over suppliers and prices in the factor markets, and in the marketing of end products. But to make such giant integrated corporations viable, their operations had to address directly the problem of people (1) as workers at the job where they were paid and (2) as buyers of the end products of industry…. After militant unions had been crushed by force between 1890 and 1910, scientific management was applied to people as workers. Knowledge about the work process was expropriated from skilled workers to management. The work process was reduced to ‘ladders’ of dead-end ‘tasks’…. [T]he workplace where people got paid was transformed ideologically. People learned there that work under monopoly capitalism involves competition between individuals whose possessive needs necessarily set them in conflict with each other rather than with the owners of the means of their (concealed) cooperative production. The carrot which systemically motivated them was the pursuit of commodities, which joined this half of the ideological exercise with the next.