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1.
1© 2016 SAP
SE or an SAP affiliate company. All rights reserved. DRIVING VALUE IN A DIGITAL ECONOMY A COLLABORATIVE APPROACH TO INNOVATION AND VALUE CREATION
2.
2© 2016 SAP
SE or an SAP affiliate company. All rights reserved. 2 Dear Customers, In a digital economy where everything is connected from homes to cars to farms, traditional business models are not as relevant. Industry boundaries are blurring. The way companies deliver products and services to customers and create value for their stakeholders is changing at a rapid pace. To deliver a step change in customer experience and productivity, companies need to do things differently. This requires reimagining business models, business processes, and how people work. At SAP, we feel it is our duty to help you on your journey to digital transformation. Eight years ago, we embarked on a journey of our own to build a true business digital platform for the 21st century. The result of this is a modern digital platform with new capabilities such as real-time, personalization, collaboration, predictive and machine learning, and deployment choice (cloud, on premise, hybrid). We are excited to partner with you on your own transformation journey, harnessing the power of our full solution and the new engagement model, which uses design thinking and provides a clear framework for innovation without disruption. This document articulates how SAP can help you in your digital transformation journey. I welcome the opportunity to work with each one of you and be a key partner in enabling the future of your company and helping you Run Simple and Run Live. Best Regards, Rob Rob Enslin President Global Customer Operations & Executive Board Member SAP SE
3.
3© 2016 SAP
SE or an SAP affiliate company. All rights reserved. TABLE OF CONTENTS The Current Reality of the Digital Economy 4 The Digital Business Framework 5 Customer Engagement Methodology 6 Phase 1: Executive Alignment 8 Phase 2: Value Discovery 9 Phase 3: Validation and Execution Readiness 10 Phase 4: Value Delivery 11 SAP at Your Service 12
4.
4© 2016 SAP
SE or an SAP affiliate company. All rights reserved. The “digital storm” affects all industries, but its impact is not uniform across the spectrum. However, every industry will enter the eye of the storm at some point. It’s just a matter of time. Retail, financial services, telco, and media have already been affected. In the next two to five years, the Internet of Things (IoT) will impact asset- intensive and manufacturing industries. These industries represent over 60% of the world’s GDP. Industry lines are blurring and disintermediation is reshaping entire value chains at an alarming scale. Companies are moving beyond selling products and services to selling outcomes. Companies require a complete refresh of their technology platform to make it more flexible, adaptive, and agile. SAP has a comprehensive solution portfolio for 25 industries and 12 line-of-business solutions powered by the most innovative business platform, SAP HANA. It is an open platform that can adapt to companies’ future business needs. SAP is uniquely positioned to enable any company in any industry to build digital capabilities to adapt and thrive in the new reality. MILLS AND MINING • O&G CHEMICALS • EC&O UTILITIES LIFE SCIENCES / HEALTHCARE SERVICES / TRANSPORTATION CONSUMER GOODS / AFS PUBLIC SECTOR • AUTO • IM&C A&D • HIGHER EDUCATION BANKING / INSURANCE RETAIL / WHOLESALE TELCO • MEDIA HIGH TECH SPORTS AND ENTERTAINMENT DEFENSE AND SECURITY HURRICANESEVERE STORMHIGH WINDS THE CURRENT REALITY OF THE DIGITAL ECONOMY THE DIGITAL ECONOMY OFFERS INFINITE OPPORTUNITIES TO FIRST MOVERS Today, we live in a data-driven world. The data comes in all formats: structured, unstructured, geospatial, video, voice, etc. Volumes of data are growing at a rate of 40% per year and will increase 50 times by 2020.* This explosion of data and advent of new digital technologies will only accelerate the disruption of existing models of business and government. In a digital economy, companies that can harness the power of data and digital technologies will fuel their future growth. Digital transformation is no longer something that's nice to have - it's a necessity. The time to act is now. * World Economic Forum, January 2016 : What is the future of the internet?
5.
5© 2016 SAP
SE or an SAP affiliate company. All rights reserved. THE DIGITAL BUSINESS FRAMEWORK DESIGNED TO ENABLE COMPANIES TO ADOPT AND THRIVE IN A DIGITAL ECONOMY SAP’S END-TO-END DIGITAL BUSINESS FRAMEW ORK With a strong focus on value creation and shortening cycle time to value, SAP has spent over $35 billion in acquisitions and innovation to help customers compete in a digital economy with minimum disruption. This required a transition to the cloud, reinventing in-memory computing and accelerating business innovation. A digital platform suitable for the 21st century needs to go beyond doing things better to also doing things differently. It’s all about step change in productivity and revenue growth. To deliver on this expectation, our platform focuses on the following criteria: • Personalized and consistent end-to-end customer experience • Running live, with immediate insight in the moment (digital boardroom of the future) • Business collaboration – integration not just between departments, but bringing the world to your doorstep • Engaging user experience with near zero response times – intelligence beyond automation to predictive suggestion • Step change in productivity gains – reduce business processes cycle time, automate tasks with learning machines, mobile, etc. • Agility to adjust business models on the fly (org structures, M&A integration, entry to new markets, ..) • Predictive capabilities to optimize asset utilization – integration of the Internet of Things with business processes • Landscape simplification and TCO reduction • Broad functionality scope available today (finance, procurement, manufacturing, asset management, sales and distribution, supply chain, services, digital boardroom) with more functionality coming soon
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6© 2016 SAP
SE or an SAP affiliate company. All rights reserved. COLLABORATIVE APPROACH INNOVATION FOCUS TAILORED TO YOUR NEEDS VALUE DRIVEN In addition to building the most comprehensive technology platform for digital transformation, SAP has developed a new, immersive, and engaging value assessment and delivery methodology. This approach lays the foundation for an outcome-based partnership and a path to digital innovation. PARTNERSHIP FOR SUCCESS OUTCOME AND VALUE FOCUSED
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7© 2016 SAP
SE or an SAP affiliate company. All rights reserved. CUSTOMER ENGAGEMENT METHODOLOGY A COLLABORATIVE APPROACH TO INNOVATION WITH MINIMUM DISRUPTION For innovation today, a new level of collaboration is required. As a result, we have developed a framework that will be a continuous and holistic partnership model designed to drive true collaboration and engagement. The following four phases leverage SAP’s knowledge, technology, and innovation power to collaboratively develop a digital road map based on your corporate strategy. 1. EXECUTIVE ALIGNMENT | Sets the direction and expected outcome of the engagement 2. VALUE DISCOVERY | Identifies areas of opportunities and develops a value proposition, solution road map, and ROI 3. VALIDATION & EXECUTION READINESS | Finalizes recommendation and plans execution 4. VALUE DELIVERY | Drives the creation of value – on time and on budget
8.
8© 2016 SAP
SE or an SAP affiliate company. All rights reserved. PHASE 1: EXECUTIVE ALIGNMENT STRATEGY SCOPE CONSTRAINTS RESOURCES TIMELINE EXPECTATIONS GOVERNANCE Executive alignment helps to achieve a high-level understanding of strategic imperatives and agree on objectives, timelines, and the overall partnership governance model KEY PARTICIPANTS • Executive sponsors • Relevant business leaders from both parties APPROACH • High-level dialog around current and future business model needs • Understanding customer business priorities and challenges • Sharing new SAP digital innovation capabilities and references • Aligning on key opportunities to drive value and third-party involvement (if needed) • Agreement on constraints, limitations, and governance for the partnership OUTCOME • High-level prioritization of scope and key strategic initiatives • Nomination of program leads on both sides • Allocation of resources and access to business data • Agreement on timeline
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9© 2016 SAP
SE or an SAP affiliate company. All rights reserved. PHASE 2: VALUE DISCOVERY Based on scope, two different approaches are possible. A business process assessment requires focus on the next, best practice, KPIs, and solution road map. Digital innovation requires design thinking and proofs of concept (POC). • Business unit heads • Business users • Domain experts from SAP • Enterprise architects KEY PARTICIPANTS APPROACH OUTCOME BUSINESS PROCESS OPTIMIZATION DIGITAL INNOVATION • Business unit heads, business users • Domain experts from SAP • Design thinking facilitator • SAP Co-innovation Lab experts • Data scientists • Ideation with design thinking • Prioritization of innovation scope • Evaluate feasibility, viability, and desirability • Develop proof of concept with company data • Digital solution road map • Workshops to understand business pain points • Benchmarking and best practices assessment • Solution road map and technical architecture • Identification of value drivers and KPIs for business case • Case for change • Proof of concept (demo) • Executive-level presentation with team recommendation • Demos to showcase relevant solutions Solution road map Enterprise architecture Benchmarking
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10© 2016 SAP
SE or an SAP affiliate company. All rights reserved. Review and validation of team recommendation with customer key stakeholders is a critical step in getting project approved. SAP and customer project teams work together to deliver a board-ready presentation. KEY PARTICIPANTS • Executive sponsors • Business unit head impacted by decision • Program managers and SAP customer relationship manager APPROACH • Validate and refine team recommendation with key stakeholders • Support customer executives to deliver board-ready presentation • Finalize partnership and commercial discussion • Agree on ongoing governance model OUTCOME • Agreement on the right option and business value • Executed partnership and commercial agreement • Governance model to ensure successful customer outcome INNOVATION: Insightful whitepaper and a video/POC to help customers reimagine the future of their business through digital transformation BUSINESS TRANSFORMATION POV: Comprehensive document to reflect our deep understanding of the business requirement, recommended solution, road map, and ROI. PHASE 3: VALIDATION & EXECUTION READINESS
11.
11© 2016 SAP
SE or an SAP affiliate company. All rights reserved. Enable our customers to Run Live in a digital world through innovation road maps, transformation programs, and value realization KEY PARTICIPANTS • Executive sponsors (steering committee) • Program managers, SAP digital delivery services and partners • Business and IT users APPROACH • Collaboration with customers on value-based innovation road map • Leveraging SAP industry-specific model companies, reference architectures, and rapid prototyping • Safeguarding deployment through innovation and mission control centers • Accelerated deployment through cloud offering (as needed) OUTCOME • Flawless execution of the digital business strategic road map • Optimized delivery based on expected value • Transition to Run Simple mode • Monitoring value delivery PHASE 4: VALUE DELIVERY ADVISE AND IMPLEMENT Blueprint Change management Design Testing Training Premium engagement Value partnership Mission control centers SAP MaxAttention SAP ActiveEmbedded Cloud hosting RUN AND OPTIMIZE CLOUD DELIVERY
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12© 2016 SAP
SE or an SAP affiliate company. All rights reserved. • Design thinking experts around the globe • Strong data science practice • Hasso Plattner Institute, SAP Innovation Centers, and SAP AppHaus to drive POCs • Largest benchmarking database with 18K customers • 60+ business process best practices surveys • 25 digital industry readiness surveys • Innovation case studies by industry • Solution for 25 industries and 12 LoBs • End-to-end solutions and services • +13k SAP partners worldwide • ~3k SAP University Alliances partners in 90 countries DIGITAL INSIGHTS AND KNOW-HOW 21ST CENTURY APPROACH TO INNOVATION DEEP INDUSTRY AND LOB EXPERTISE SAP DIGITAL ASSETS AT YOUR SERVICE SAP IS WELL-POSITIONED TO TURN DIGITAL VISION INTO REALITY
13.
13© 2016 SAP
SE or an SAP affiliate company. All rights reserved. © 2016 SAP SE or an SAP affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of SAP SE or an SAP affiliate company. SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. Please see http://global12.sap.com/corporate-en/legal/copyright/index.epx for additional trademark information and notices. Some software products marketed by SAP SE and its distributors contain proprietary software components of other software vendors. National product specifications may vary. These materials are provided by SAP SE or an SAP affiliate company for informational purposes only, without representation or warranty of any kind, and SAP SE or its affiliated companies shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP SE or SAP affiliate company products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty. In particular, SAP SE or its affiliated companies have no obligation to pursue any course of business outlined in this document or any related presentation, or to develop or release any functionality mentioned therein. This document, or any related presentation, and SAP SE’s or its affiliated companies’ strategy and possible future developments, products, and/or platform directions and functionality are all subject to change and may be changed by SAP SE or its affiliated companies at any time for any reason without notice. The information in this document is not a commitment, promise, or legal obligation to deliver any material, code, or functionality. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of their dates, and they should not be relied upon in making purchasing decisions.
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