4. DESIGN IS NOT SIMPLY SHAPES AND COLORS,
IT’S ABOUT BUILDING A CONNECTION WITH
YOUR USERS. IT’S OFTEN THE FIRST AND ONLY
CHANCE TO LEAVE A LASTING IMPRESSION.
5. A BALANCE BETWEEN CAPTIVATING AESTHETICS
AND EFFORTLESS INTERACTIVITY
7. “IT TAKES MONUMENTAL IMPROVEMENT FOR US
TO CHANGE HOW WE LIVE OUR LIVES. DESIGN IS
THE WAY WE ACCESS THAT IMPROVEMENT.”
THE IMPACT OF DESIGN
MIKE DAVIDSON, TWITTER — VICE PRESIDENT, DESIGN
11. SHAPING THE UX
Maintaining consistency from page-to-
page will lend to a more intuitive design.
CONSISTENCY
Backgrounds, text, icons, and graphic
elements should all be considered when
selecting a color palette.
COLOR
Ensure that your design contains
visuals that are not only aesthetically
pleasing, but are easily recognizable.
VISUAL CUES
Allowing users to customize certain
features, upload a profile photo, change
the settings, etc. lends to a personal
feel.
CUSTOMIZATION
44. DESIGNERS MUST PAVE THE WAY TOWARD THE FUTURE, BUT IN
GRADUAL STEPS—DELIVERING EXPERIENCES THAT BREAK NEW
GROUND, BUT STILL CONTAIN ENOUGH OF THE FAMILIAR TO BE
“ACCEPTABLE” TO THE PEOPLE FOR WHOM THEY’RE DESIGNED.
MAYA
47. Add an additional layer of interactivity to your design. An often overlooked element that
can enhance your interface and create a more seamless experience
INPUT CONTROLS
Add an additional layer of interactivity to your design. An often overlooked element that
can enhance your interface and create a more seamless experience
ANIMATIONS
Establish the overall look and feel of the site; consider how the user will interact with the
design, and how information and content is presented
OBJECTIVE
Provides orientation telling the user where they are within the site while streamlining how
they move about the site
NAVIGATION
49. CONTRAST, COLOR, AND TYPOGRAPHY ARE THE MOST
IMPORTANT VISUAL ELEMENTS WHEN IT COMES TO HOW
AN INTERFACE IS PERCEIVED AND UNDERSTOOD
VISUAL PRINCIPALS
60. Modern and dynamic, they are simple and easy to read on a screen, even at smaller sizes–
perfect for body text, or headlines
SANS-SERIF
Serif typefaces are characterized by tiny lines (serifs) trailing from the edges of the strokes
and stems
SERIF
Often used to display lines of code and plain text on webpages to enhance their
readability, monospace typefaces consist of characters with the same width
MONOSPACE