Introduction to Advertising
- 16. PROMOTION
All methods used to inform and
persuade the target market
about products that are
available at some price and in
some place
- 18. RELATIONSHIP
BETWEEN THE 4
P’S
Product, Price, and Place
must precede Promotion
- 19. RELATIONSHIP
BETWEEN THE 4
P’S
Product, Price, and Place
must precede Promotion
Need of balance between product
development and promotion