The documentary closely follows conventions of other documentaries studied through formatting of interviews and inclusion of titles identifying subjects. It also uses cutaways and vox pops, as is common. The print ad resembles other Channel 4 ads through use of image, slogan, logo, and scheduling in the bottom corner. The radio trailer anchors to the documentary through shared voiceover and music, gives clips to preview the documentary, and includes broadcast details at the end, conforming to radio trailer conventions.
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Evaluation Question 1
1. In what ways does your media product use, develop or
challenge forms and conventions of real media
products?
2. The documentary we produced, No Body’s Perfect, sticks
very closely to the codes and conventions of the
documentaries we had previously studied such The Devil
Made Me Do it. This is because as a group we thought we
would attempt to produce a media product which could
be recognised as a professionally made documentary.
3. An aspect of the documentary that closely follows the
codes and conventions is the filming of are interviews. For
each interview we filmed it so the interviewee’s eye line
was in the top third of the frame, and was filmed either
to the left or right of the screen in either a close up or
mid shot and this was all so we could make are
documentary appear industry produced.
4. Also to conform with the codes we included titles to
identify who was being interviewed and their relevance
to the documentary, the titles were put on two different
lines with the name being on the top line and relevance
on the bottom. These are an essential part of producing a
documentary as it allows the audience to understand
what and who is on the screen.
5. To conform to the conventions we also filmed numerous
cutaways to support what is being said by the interviewee
and also to cover the edit so there would be no jump cuts
in the final product. This is significant to the quality of the
documentary as if there were jump cuts the documentary
would look disjointed.
6. For are documentary we also included a series of vox pops to
open are documentary this is quite common in documentaries
as it shows the audience glimpses of what the documentary is
about. We also created are own title sequence with a
soundtrack, which was also used in are radio trailer, we chose
to do this as it will form a link between the advert and the
programme which the audience would be able to recognise.
7. Print Ad
For us to produce a successful print ad we needed to look at other Channel 4
advertisements, as this was the channel are product would be broadcasted on. To do this we
needed one main image, the channel logo, a catchy, attention-grabbing slogan and the
broadcast details in a solid coloured box. For are print ad we used an image of someone with
tight jeans on to emphasise the slogan we were using which is ‘Does my bum look big in this?’.
We thought that this image works well as are documentary is about how people care about
how they look and how people can be obsessed with how they look.
As you can see above are print ad resembles other channel 4 products therefore we have
tried to conform to the codes and conventions as closely as possible. We have located are
scheduling, title and slogan in the bottom corner of are ad this is because we have
acknowledged that channel 4 frequently use this technique. We have also included the
channel 4 logo in the ad and is located towards one side of the product, this also closely
follows the format of other channel 4 print ads.
8. Radio Trailer
For our radio trailer we tried to follow the codes and conventions we
collected from other radio adverts. We included the same voiceover as was
used in the documentary itself to help anchor the two products together as
a brand. We also used the same music for both are music bed for are radio
trailer and are documentary title sequence. During the trailer there are
clips from the documentary in order to give the audience a taste for what
will be discussed during the programme. At the end of the trailer is the
channel the documentary will be broadcast on and the time and date. This
follows the conventions of radio trailers as these are typically the last thing
heard on an advert.