Presentation made at 'Growing your business through marketing' Solihull Chamber of Commerce conference 25th May 2016.

1. www.wider.co.uk
How to create and develop
a winning brand
Jonny Allbut
Digital Director
James Newland
Creative Director

2. www.wider.co.uk
• A brand is a persona - not just a logo
• Consistency is the key to a professional image
• You CAN compete with the big boys!
What is a brand?

3. www.wider.co.uk
• Be clear and honest about your service
• Create your values (4-6 keywords)
• Define and understand your clients needs and concerns
Understand your brand & customers

4. www.wider.co.uk
Define the
how, where and why

5. www.wider.co.uk
• Unique and ownable
• Avoid clichés!
• Distance yourself from your competitors
• Be inspired but don’t copy!
What makes an effective logo?

6. www.wider.co.uk
Logo design buzzword bingo!
ICONIC
IMPACTFUL
DYNAMIC
MEMORABLE

7. www.wider.co.uk
• Legibility
• Gimmicky fonts/font overload!
• Not representable in a single colour/too complex
• Size ratios/proportions/clear space
• Not considering cultural/market influences
Logo design pitfalls

8. www.wider.co.uk
• Inconsistencies in materials/quality
• Securing online identities
• Spreading yourself too thin
Brand development pitfalls

9. www.wider.co.uk
• Create your values
• Understand your customers and marketplace
• Develop a professional logo and supporting elements
• Be consistent
• Be agile
Brand development takeaways

10. www.wider.co.uk
Thanks!
Jonny Allbut
Digital Director
James Newland
Creative Director