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Using Funnels to
Generate Leads & Sales
IN JOOMLA AND BEYOND! - Eden Brownlee
Who is Eden Brownlee
 Joomla! Enthusiast & Project Manager (Working with Joomla
since J1.0)
 Accentuate IT – Web Dev Agency EST 2006
 Certified Marketing Consultant
 Joomla Extension Developer – Marketing Rocket
 Certified in: Funnel Optimisation Specialist, Customer Acquisition
Specialist & Social and Community Management.
Whats Joomlas role?
Joomla is a Vessel which can aid the
delivery of your Marketing Strategy
The Big Picture
 Technology is important, but its only a piece of the
puzzle.
 Customers know what they want from their business if you
ask the right questions!
 Web and Marketing is confusing for most clients, they
need someone willing to offer a holistic approach
- SEO, Content Marketing, Marketing Based Web Design,
Organic and Paid Social/Advertising
Question:
What Industry are you in?
Value Based Selling
How can you charge more, and have the client
thanking you for it?
- Stop pricing based on what your
competition is doing.
- Offer a USP (hint: Offer a Holistic Approach)
- STOP PRICING/SELLING BY THE HOUR!
- Sell based on value and desired results (this
may be solving pain points or achieving
goals)
Resistance to change!
We all need to adapt! Or be left behind.
- ITS OK!! You don’t need to do everything
yourself!
- Bring a team together (partner with other
specialists/companies)
- You can either study for 100’s of hours and
spend countless $ on training, or, simply
find someone who has!
- Create a package.
Recap
Where are we at?
- We all work in sales
- Sell from a VALUE based approach (stop
trading time for money)
- Bring a Team together and formulate a
package/s
But… this cant be all… what's missing?
The Strategy!
Most strategies I build are dynamic, so how do
we do this?
- Learn the basic 5 step funnel process (remember,
something is better than NOTHING!!!)
- Work with your team to formulate a cohesive plan.
- Track, Measure and Report.
Sounds like a lot of work?
For very little extra work, you can earn much
more… (I've done $5,000-$25,000 implementations
with ongoing cashflow opps, happy clients!)
- Most all the extra work is sourced to those who
are skilled in that area:
- Copyrighters, Content writers, Social Media
Managers, Funnel/Sales Strategists.
- We just add this content to the site, it actually
saves us time as we just bring it together
(instead of waiting on the client for content)
The Tools:
What do we need?
- Landing Pages
- Auto Responders
- Lead Management (CRMs/List managers)
- Tracking Tools
- Reporting
The Tools:
What do we need?
- Landing Pages
- Auto Responders
- Lead Management (CRMs/List managers)
- Tracking Tools
- Reporting
- …. Marketing Rocket! Create a LEAD FUNNEL
IN MINUTES (including email nurturing!!!)
So whats next?
Attend the workshop!
- Lets get actionable!
- Discuss/explore strategy, tools and pricing
- Totally Dynamic Workshop – Ask questions,
get answers. On anything!!
- Time to Explore our Joomla Marketing
Component, Marketing Rocket.
FREE VALUE!!!
I’ve decided to give away some AWESOME FREE
value…
- Step by Step 5 Step Sales Funnel Ebook
(short, sweet and to the point).
- The Ebook/Lead Magnet Guide, A simple
step by step writers guide (give it to your
copy guy or client or do it yourself!)
- Copy Swipe – Step by steps or exact copy
paste templates for simple yet effective
emails and sales copy!
BRING YOUR BUISNESS CARD OR PUT YOUR DETAILS ON THE SIGNUP SHEET!

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Using funnels to generate leads & sales

  • 1. Using Funnels to Generate Leads & Sales IN JOOMLA AND BEYOND! - Eden Brownlee
  • 2. Who is Eden Brownlee  Joomla! Enthusiast & Project Manager (Working with Joomla since J1.0)  Accentuate IT – Web Dev Agency EST 2006  Certified Marketing Consultant  Joomla Extension Developer – Marketing Rocket  Certified in: Funnel Optimisation Specialist, Customer Acquisition Specialist & Social and Community Management.
  • 3. Whats Joomlas role? Joomla is a Vessel which can aid the delivery of your Marketing Strategy
  • 4. The Big Picture  Technology is important, but its only a piece of the puzzle.  Customers know what they want from their business if you ask the right questions!  Web and Marketing is confusing for most clients, they need someone willing to offer a holistic approach - SEO, Content Marketing, Marketing Based Web Design, Organic and Paid Social/Advertising
  • 6. Value Based Selling How can you charge more, and have the client thanking you for it? - Stop pricing based on what your competition is doing. - Offer a USP (hint: Offer a Holistic Approach) - STOP PRICING/SELLING BY THE HOUR! - Sell based on value and desired results (this may be solving pain points or achieving goals)
  • 7. Resistance to change! We all need to adapt! Or be left behind. - ITS OK!! You don’t need to do everything yourself! - Bring a team together (partner with other specialists/companies) - You can either study for 100’s of hours and spend countless $ on training, or, simply find someone who has! - Create a package.
  • 8. Recap Where are we at? - We all work in sales - Sell from a VALUE based approach (stop trading time for money) - Bring a Team together and formulate a package/s But… this cant be all… what's missing?
  • 9. The Strategy! Most strategies I build are dynamic, so how do we do this? - Learn the basic 5 step funnel process (remember, something is better than NOTHING!!!) - Work with your team to formulate a cohesive plan. - Track, Measure and Report.
  • 10. Sounds like a lot of work? For very little extra work, you can earn much more… (I've done $5,000-$25,000 implementations with ongoing cashflow opps, happy clients!) - Most all the extra work is sourced to those who are skilled in that area: - Copyrighters, Content writers, Social Media Managers, Funnel/Sales Strategists. - We just add this content to the site, it actually saves us time as we just bring it together (instead of waiting on the client for content)
  • 11. The Tools: What do we need? - Landing Pages - Auto Responders - Lead Management (CRMs/List managers) - Tracking Tools - Reporting
  • 12. The Tools: What do we need? - Landing Pages - Auto Responders - Lead Management (CRMs/List managers) - Tracking Tools - Reporting - …. Marketing Rocket! Create a LEAD FUNNEL IN MINUTES (including email nurturing!!!)
  • 13. So whats next? Attend the workshop! - Lets get actionable! - Discuss/explore strategy, tools and pricing - Totally Dynamic Workshop – Ask questions, get answers. On anything!! - Time to Explore our Joomla Marketing Component, Marketing Rocket.
  • 14. FREE VALUE!!! I’ve decided to give away some AWESOME FREE value… - Step by Step 5 Step Sales Funnel Ebook (short, sweet and to the point). - The Ebook/Lead Magnet Guide, A simple step by step writers guide (give it to your copy guy or client or do it yourself!) - Copy Swipe – Step by steps or exact copy paste templates for simple yet effective emails and sales copy! BRING YOUR BUISNESS CARD OR PUT YOUR DETAILS ON THE SIGNUP SHEET!