Jordan Brong Personal Brand Canvas

1. Personal Brand Canvas
By:
JordanBrong

2. Arena
• I want to work in the sport world.
Watching sporting events is what I
live for and getting to go to the Arena/
Ballpark everyday is something I need
in my life. To live it to the fullest.
• More importantly I want to be a MLB
GM for the Miami Marlins. Florida is
my hometown state and I want to be
the one who brings a world series
championship back to the great city of
Miami.

3. Identity
• My name is Jordan Brong from
Orlando, FL
• Ever since I was seven I have been in
love with the game of baseball. I’ve
known since an early age that I wanted
to work in the MLB and help build a
championship roster.
• I believe I bring a refreshing outlook on
the game who the players can relate too
and connect with over a long period of
time.

4. Skills
• Excellent Communicator
• Ready to soak up all
information I can learn.
• Team player
• Approachable
• Passion for the game
• Knowledgable of the game

5. Profession
• I am a very driven person. Once I set
my mind to a task I like to finish
that task before doing anything else.
• I think communication is what sets
me apart from other candidates. It is
important to me that I make sure
everyone is on the same page when
it comes to work and I like to take
charge of that situation so
everything is clear to my team

6. Credentials
• Knowledge of the game. Baseball has been my
passion ever since I was 8 years old and I love
studying the game and the players inside the game
• Understanding of how to look at analytics.
Analytics is a growing trend in the sport and I
know I have what it takes to discover what players
would help certain teams.
• I am a big nut when it comes to watching
prospects. It is the biggest thing that separates me
in my opinion because other people just look at
team’s MLB roster but I like to dive deeper than
that and watch minor league players develop. This
gives me a outlook not only on the players today
but tomorrow as well.

7. Promise
• I promise to bring my A game everyday
to work because I know its not easy to
get into the sport business and it’s not a
opportunity I plan on wasting.
• I promise to communicate throughly
and effectively to my colleagues to
make sure we are all on the same page.
• I promise not to rest until I am certain
that the product I am providing is the
best it can possibly be.

8. Positioning
• I believe I am different because of the
fact that I prioritize communicating
and that is something I know clients
or colleagues look for in a job.
• I also believe that since I’m so young
that I can bring a new refreshing
outlook on the game where I am
prepared to be a sponge and soak up
all information my higher ups
provide me.

9. Audience
• I like to think that my ability to go and talk to a boss
and get him to trust what I am saying and how you
communicate it is huge in sports and I believe I
posses that skill. When describing how a player
plays you can't just say "he's fast" you have to be able
to communicate that he explodes when coming out
the box with solid form rounding the bases with a
high baseball IQ when it comes to running the bases.
• I also want them to know that working for a MLB
franchise is what I have dreamed of my whole life.
So when It comes to showing up early and leaving
late it is something I wouldn’t change for the world
because I know in the end when we’re holding a
World Series Championship trophy in our hands
it’ll all be worth it.

10. Networking and Marketing
• After School I plan on taking a internship with one
of my old friends dad who happens to scout for
MLB teams. This will allow me to see how scouting
works and what they look for in a player which is
invaluable knowledge.
• I want to publish content that I am proud of and
willing to attach my name too. Using social media
can be dangerous and very beneficial and I want to
ensure I am using my efficiently.
• I want to move to Miami after my internship and
after school and start working for the Miami
Marlins at any capacity. I want to get my foot in
the door and start making my way up the chain so
that I can show them what I can do.

11. Competitors
• There is countless people vying for these types of jobs because
there is so few in the industry making almost anyone a
competitor.
• There are only 32 jobs in the MLB where you can be the GM
and making sure I make a lasting impression on the
ownership is going to be a priority moving forward.
• I am both similar and different from them in the sense that I
Believe I look past the MLB roster which most people don’t do
and similar in the sense that this is every baseball fan and
former players dream is to build a world series championship
caliber team.
• Someone who can really be a threat to me moving forward is
Jessica Geymayr who is a Manager and a Marketing Brand
Activation major at University of Miami. She is a competitor
because of her proximity to Miami and her background in
management, brand activation and getting her sport
administration degree. https://www.linkedin.com/in/
jgeymayr/

12. Professional Development
• I need to get experience in the industry. Right
now I have zero experience and that cannot be
the case moving forward in my career.
• Teams will not hire a candidate with no
experience in the industry and turning that
around is my biggest priority moving forward.
• A mentor to me is going to be Harry Shelton
because he is going to teach me everything I need
to know about how to scout a player during my
internship with him.
• These opportunities are gonna take years but it is
a grind I am willing to wait out in order to
achieve my dreams.

13. Goals
• I want to achieve getting recognized in the
industry. Getting my name out there and
showing potential employers what I can do.
• I absolutely want to increase my brand
awareness because if nobody knows who you are
in this industry you are going to be left behind.
• I want to improve my professional image as well
to ensure that potential employers know what
they’re getting when they hire me.
• My purpose of my personal branding endeavors
is to land the job of my dreams and win a
championship.

14. References
• Merrill, C. (2012, November 07). Miami Marlins New Uniforms, Stadium: MLB Opening Day 2012: [PHOTOS]. Retrieved from https://
www.ibtimes.com/miami-marlins-new-uniforms-stadium-mlb-opening-day-2012-photos-709853
• Photos: Shorewood baseball April 5 game with Glacier Peak. (n.d.). Retrieved from https://www.shorelineareanews.com/2011/04/
photos-shorewood-baseball-april-5-game.html
• Unsplash. (n.d.). Man, male, hand and high five HD photo by rawpixel (@rawpixel) on Unsplash. Retrieved from https://unsplash.com/
photos/28_uLuNQEfs
• Unsplash. (n.d.). Man, male, woman and female HD photo by rawpixel (@rawpixel) on Unsplash. Retrieved from https://
unsplash.com/photos/U-Xppa7Co68
• Unsplash. (n.d.). Fussball, football, soccer and game HD photo by Bruno Aguirre (@elcuervo) on Unsplash. Retrieved from https://
unsplash.com/photos/yJBMbQgw9mg
• Unsplash. (n.d.). Working, meeting, coworking and team work HD photo by Helena Lopes (@wildlittlethingsphoto) on Unsplash.
Retrieved from https://unsplash.com/photos/1m2LQEonm2A
• Unsplash. (n.d.). Work, woman, team and person HD photo by rawpixel (@rawpixel) on Unsplash. Retrieved from https://
unsplash.com/photos/kyRiEW0S7FY
• Unsplash. (n.d.). Dirty work photo by jesse orrico (@jessedo81) on Unsplash. Retrieved from https://unsplash.com/photos/IdjxBF_StBk
• Unsplash. (n.d.). The Boss photo by Hunters Race (@huntersrace) on Unsplash. Retrieved from https://unsplash.com/photos/
MYbhN8KaaEc
• Unsplash. (n.d.). Sun Dial photo by Ben Hershey (@benhershey) on Unsplash. Retrieved from https://unsplash.com/photos/
xJPCSJkxRys
• All other Photos by me.