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Rethinking School Outreach

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Jordan Graham
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Ret hinking School Out reach ( Lessons Learned The Result s Key Assumpt ions Best Pract ices Step #2: Have an Elevator SpeechStep #1: Establish Contact Contact is a linear process Library is a known community partner/commodity 'Turn key' access w/ known stakeholders 'Best' Outreach = Library cards for every student Step #3: Identify Stakeholders CONTACT is an ongoing relationship -- and takes time and tenacity Partners may not know our services -- have an ELEVATOR SPEECH! Aim to have a few for different audiences - but all should have consistent messaging! There is no 'turn key.' Each school has multiple STAKEHOLDERS & audiences. Determining 'who rules the school?' may be different for each school. MENU of OUTREACH SERVICES articulates what the library can offer - each stakeholder may see value in different library services (make no assumptions!) Step #4: Outreach! Jordan Graham and Amie Wright - School Outreach, New York Public Library @mylibrarynyc @librarylandia facebook.com/mylibrarynyc @mylibrarynyc + Step 5: Successful School Outreach is ongoing COLLABORATION

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Rethinking School Outreach

  • 1. Ret hinking School Out reach ( Lessons Learned The Result s Key Assumpt ions Best Pract ices Step #2: Have an Elevator SpeechStep #1: Establish Contact Contact is a linear process Library is a known community partner/commodity 'Turn key' access w/ known stakeholders 'Best' Outreach = Library cards for every student Step #3: Identify Stakeholders CONTACT is an ongoing relationship -- and takes time and tenacity Partners may not know our services -- have an ELEVATOR SPEECH! Aim to have a few for different audiences - but all should have consistent messaging! There is no 'turn key.' Each school has multiple STAKEHOLDERS & audiences. Determining 'who rules the school?' may be different for each school. MENU of OUTREACH SERVICES articulates what the library can offer - each stakeholder may see value in different library services (make no assumptions!) Step #4: Outreach! Jordan Graham and Amie Wright - School Outreach, New York Public Library @mylibrarynyc @librarylandia facebook.com/mylibrarynyc @mylibrarynyc + Step 5: Successful School Outreach is ongoing COLLABORATION