Jordan Smith is a graphic designer sharing their digital portfolio. The portfolio includes poster, book, package, magazine, and video designs they created for school projects covering topics such as art exhibitions, history, allergies, films, spirits, and more. The designs utilize original imagery and typefaces. Jordan provides brief descriptions of the concepts and creative processes for each project. They end by thanking the viewer and providing their contact information.

1. HERE’S MY
DIGITAL
PORTFOLIO
J O R D A N R A E S M I T H
G R A P H I C D E S I G N E R
B E C A U S E M Y W E B S I T E I S D O W N . . . . . .
9 7 0 . 3 3 3 . 4 0 9 2
j o r d a n . r s m i t h @ h o t m a i l . c o m
w w w . j o r d a n r a e s m i t h . c o m

2. BARRY MCGEE EXHIBITION
Poster Design // Fall 2012
Poster for Barry McGee’s Exhibition at the
Berkeley Art Museum.
Idea: The poster is duel purpose; can be used
as street graffiti & a poster itself.
Designed: Original Stencil
Typeface: Barry.
Medium: Acetate and Spray Paint.
—

3. BEYOND THE MARGINS
Postcard Design // Spring 2013
Idea: Designed to reflect on Mark Bartlett’s essay
Beyond the Margins of the Page. I divided the essay
into separate 18 ideas, which then summarized into 18
simpler ideas. Finally, I took those ideas and put
them into my own simplistic, blunt logic format, thus
creating an interesting division between the original
words in the essay and the bold message on the cards.
Designed: All original imagery.
Medium: CS6, Printed, Tin Can
—

4. TRADEBOOKS
Mobile App Design // Fall 2012
Tradebooks Is A Social Cause Mobile App Design.
Idea: To create an app that would help
out a social cause. Families from LSE (Low
Socioeconomic) communities are less likely
to have the financial resources or time
availability to provide children with academic
support. Tradebooks is here to help.
Typeface(s): Quicksand
Medium: CS6
—

5. HISTORY OF SKIING
BOOK DESIGN // SPRING 2013
A Hardcover Book Dedicated To The History Of
Skiing.
Idea: I love skiing. I wanted to learn more about
the history of skiing. So I made a book dedicated
to the old black and white photos I had gotten
from a friend. I used contrasting typography and a
classic type layout.
Designed: Images From Friend in Sweden.
Typeface:
Medium: CS6
—

6. DECODING ALLERGENS
DIAGRAM POSTER DESIGN // SPRING 2013
A Poster With A Diagram Of Every Allergen.
Idea: Interested in allergies, I decided to
research every possible allergy known to man,
and diagram it in a large, but comprehensible
diagram.
Designed: All original imagery.
Typeface:
Medium: CS6
—

7. 01
94
97
93
84
100
92
88
8794
99
80
95
72
91
73
82
90
70
47
76
78
64
52
38
29
50
04
55
40
46
81
68 42
56
53
39
61
75
28
51
54
41
31
35 25
16
48
83
57
34
8549
44
27
59
67
89
79
96
65
71
86
74
21
11
07
45
14
32
06
10
15
18
02
23
05
24
33
26
30
63
09
03
20
19
36
08
17
58
12
37
43
22
13
Wichita, KS
Jackson, MS
Knoxville, TN
Louisville, KY
Memphis, TN
McAllen, TX
Baton Rouge, LA
Dayton, OH
Chattanooga,TN
Oklahoma City, OK
New Orleans,LA
Madison, WI
Omaha, NE
Little Rock, AR
Tulsa, OK
Buffalo, NY
Grand Rapids, MI
Dallas, TX
Detroit, MI
Toledo, OH Youngstown, OH
Houston, TX
Columbia, SC
Virginia Beach, VA
Rochester, NY
Akron, OH
Minneapolis, MN
Kansas City, MO
Portland, ME
Columbus, OH
Scranton, PA
El Paso, TX
Hartford, CT
Poughkeepsie, NY
Cincinnati, OH
New York, NY
Richmond, VA
Chicago, IL
Jacksonville,FL
60. Allentown, PA 66. Bridgeport, CT
62. New Haven, CT 69. Worcester, MA
Cities were scored on a 100-point scale
based on three factors:
Top 10 Cities With The MOST Allergies
1. Wichita, KS
2. Jackson, MS
3. Knoxville, TN
4. Louisville, KY
5. Memphis, TN
6. McAllen, TX
7. Baton Rouge, LA
8. Dayton, OH
9. Chattanooga, TN
10. Oklahoma City, OK
1 July-September February-June May-November
2 August-September March-June June-November
3 August-October April-June May-September
4 July-October March-July May-November
5 August-October March-June May-October
6 June-November January-July April-November
7 June-September Jaunuary-April April-October
8 June-November March-June May-October
9 August-September March-June May-August
AREA RAGWEED TREES GRASSES
Wichita, KS
100.00
01
Jackson, MS
96.44
02
Knoxville, TN
94.32
03
Louisville, KY
89.12
04
Memphis, TN
88.72
05
McAllen, TX
88.37
06
Baton Rouge, LA
87.87
07
Dayton, OH
86.91
08
Chattanooga,TN
85.75
09
Oklahoma City, OK
85.65
10
New Orleans,LA
84.54
11
Madison, WI
83.67
12
Omaha, NE
82.64
13
Little Rock, AR
80.02
14
Tulsa, OK
77.50
15
Buffalo, NY
77.10
16
Grand Rapids, MI
76.88
17
Dallas, TX
76.63
18
Detroit, MI
76.27
19
Toledo, OH
75.59
20
Birmingham, AL
74.54
21
Des Moines, IA
73.86
22
San Antonio, TX
73.53
23
Nashville, TN
72.37
24
Syracuse, NY
72.35
25
Charleston, SC
70.96
26
Augusta, GA
70.71
27
Providence, RI
70.15
28
St. Louis, MO
70.08
29
Greenville, SC
69.63
30
Youngstown, OH
69.63
31
Houston, TX
68.95
32
Columbia, SC
68.12
33
Virginia Beach, VA
67.82
34
Rochester, NY
67.67
35
Akron, OH
67.33
36
Minneapolis, MN
66.99
37
Kansas City, MO
66.80
38
Portland, ME
66.32
39
Columbus, OH
65.52
40
Cleveland, OH
65.06
41
Philadelphia, PA
64.98
42
Milwaukee, WI
64.86
43
Charlotte, NC
64.73
44
Austin, TX
64.45
45
Pittsburgh, PA
64.37
46
Riverside, CA
63.48
47
Albany, NY
62.40
48
Greensboro, NC
61.99
49
Indianapolis, IN
61.80
50
Scranton, PA
60.04
51
El Paso, TX
59.84
52
Hartford, CT
59.21
53
Poughkeepsie, NY
59.09
54
Cincinnati, OH
58.73
55
New York, NY
58.71
56
Richmond, VA
58.27
57
Chicago, IL
58.25
58
Jacksonville,FL
58.18
59
Allentown, PA
58.16
60
Springfield, MA
58.00
61
New Haven, CT
57.64
62
Lakeland, FL
56.79
63
Fresno, CA
56.40
64
Cape Coral, FL
56.38
65
Bridgeport, CT
56.32
66
Miami, FL
55.55
67
Harrisburg, PA
55.48
68
Worcester, MA
55.25
69
Las Vegas, NV
55.22
70
Tampa, FL
54.22
71
Phoenix, AZ
54.06
72
Tucson, AZ
53.96
73
Atlanta, GA
53.67
74
Boston, MA
52.88
75
Los Angeles, CA
52.28
76
Lancaster, PA
51.92
77
Bakersfield, CA
51.89
78
Orlando, FL
51.33
79
Ogden, UT
50.57
80
Baltimore, MD
48.62
81
Albuquerque, NM
48.62
82
Washington, DC
48.06
83
Seattle, WA
47.05
84
Raleigh, NC
47.00
85
Sarasota, FL
46.55
86
Modesto, CA
46.28
87
San Francisco, CA
45.74
88
Palm Bay, FL
45.64
89
Oxnard, CA
45.26
90
San Diego, CA
44.36
91
Salt Lake City, UT
43.16
92
Boise, ID
The Average Pollen Count
The Rate Of Allergy Medicine Use
The Ratio Of Allergists To Patients
43.11
93
Denver, CO
42.97
94
San Jose, CA
42.78
95
Daytona Beach, FL
41.60
96
Colorado Springs, CO
40.86
97
Stockton, CA
40.08
98
Sacramento, CA
37.95
99
Portland, OR
37.87
100
01
02
03
Sources
1. www.allergycapitals.com for the data and information on the order of the capitals, percentages and names.
2. http://www.aafa.org for general information about allergies and the seasons they come in
Jordan Smith Typography 3 Fall 2013 David Asari
USA STATE ALLERGY CAPITALS 2013
There is no place safe from allergies in America, and some cities are more troublesome than others. This fall could be a perfect storm for allergy sufferers, as global weather
conditions boost ragweed levels, and fall storms and tornadoes disperse allergens and outdoor mold, according to the Asthma and Allergy Foundation of America (AAFA).
The cities of the U.S. have been ranked according to how challenging they are to live in for people with allergies. AAFA encourages the approximately 40 million Americans
who suffer from seasonal allergies to learn more and consult an allergy specialist for proper diagnosis and treatment of seasonal allergy symptoms. Recent studies suggest
that rising temperatures and carbon dioxide levels could be extending ragweed season by as much as a month or more.1, 2 This is especially true in the northern states in
the U.S. where there are now longer periods of warm weather than before.
Birmingham, AL
Des Moines, IA
San Antonio, TX
Nashville, TN
Syracuse, NY
Charleston, SC
Augusta, GA
Providence, RI
St. Louis, MO
Greenville, SC
Cleveland, OH
Philadelphia, PA
Milwaukee, WI
Charlotte, NC
Austin, TX
Pittsburgh, PA
Riverside, CA
Albany, NY
Greensboro, NC
Indianapolis, IN
Springfield, MA
Lakeland, FL
Fresno, CA
Cape Coral, FL
Miami, FL
Harrisburg, PA
NOT SHOWN DUE TO SPACE
Las Vegas, NV
Boston, MA
Tampa, FL
Phoenix, AZ
Tucson, AZ
Atlanta, GA
Los Angeles, CA
Lancaster, PA
Bakersfield, CA
Orlando, FL
Ogden, UT
Baltimore, MD
Albuquerque, NM
Washington, DC
Seattle, WA
Raleigh, NC
Sarasota, FL
Modesto, CA
San Francisco, CA
Palm Bay, FL
Oxnard, CA
San Diego, CA
Salt Lake City, UT
Boise, ID
Denver, CO
San Jose, CA
Daytona Beach, FL
Colorado Springs, CO
Stockton, CA
Sacramento, CA
Portland, OR
*
*
*
*
*
USA STATE ALLERGY CAPITALS
Info-graphic Design // Fall 2013
Idea: There are not a lot of maps that are allergy
related out there on the web. The ones that are out
there aren’t helpful or even nice looking at all.
The information given doesn’t have depth, making most
allergy-related maps overlooked. I decided to use the
data in a more informational and organized way.
Designed: All original imagery.
Typefaces: Frutigar & Myriad Pro
Medium: CS6
—

8. UTOPIA/DYSTOPIA FILM FESTIVAL
YBCA Exhibition Design // Fall 2013
Idea: The world is heading towards a horrible
future, but if we can learn about the world around
us, we might be able to stop it. Films are the best
choice of learning for most people, so I created a
film festival dedicated to movies that show what our
world could become.
Designed: All original imagery.
Typefaces: Frutigar & Myriad Pro
Medium: CS6
—
Click This Link to View My Video!

10. CASA GIULIA JAM
Redesign Package Design // Spring 2014
Idea: “Redesign something you thought was ugly.”
The idea behind the redesign of Casa Giulia
Jam is that even though the current version is
alright, I thought that it needed a face lift and
showcase a more modern ideal while keeping its
historical voice.
Designed: All original imagery.
Typeface(s): PT Mono, Gotham
Medium: CS6, Printed
—

11. DIRTY DEAR SEX PRODUCTS
Package Design // Spring 2014
Idea: A gender neutral sex product brand, made to
look sexy, but not to be so obvious that you’re
buying sexy products.
Designed: All original imagery. .
Typeface(s): Seravek
Medium: CS6, Printed
—

12. THE BOHEMIAN ABSINTHE
Package Design // Spring 2014
Idea: Dedicated to the nature lovers and
artists alike, I wanted to create a spirit that
incorporated the love for the forest and the
love for artisanal distillery.
Designed: All original imagery.
Typeface(s): Seravek
Medium: CS6, Printed, Bottle
—

13. SIGH MAGAZINE
Publication Design // Spring 2014
Idea: “We know that it is common in young adults
who are in their teens and 20s, who are coping
with important life transitions, such as leaving
home and beginning college or new jobs: we want
to be that little moment of bliss; a pre-planned
daydream distraction, a momentary vacation, and
a pop-culture infused, take-me-back-to-the-90s
place called home.”
Designed: All original imagery.
Medium: CS6, Printed
—
Click This Link!

14. DESIGN THINKING PROCESS
Experimental Stop Motion // Fall 2014
Idea: Being a design student, I wanted to show,
using all original experimental imagery, the
roller coaster of emotions through a designers
thinking process.
Designed: All original imagery.
Typeface(s): Helvetica Bold
Medium: CS6, Camera
—
Click This Link! I’m A Video.

15. SCAR BOOK
Experimental Stop Motion // Fall 2014
Idea: Given the poem, “There Are Names For What
Binds Us,” I designed a book that used the poem
and interpreted it using imagery with scars.
Designed: All original imagery.
Typeface(s): Helvetica Bold
Medium: CS6, Varied Paper
—

16. THANKS!
J O R D A N R A E S M I T H
G R A P H I C D E S I G N E R
9 7 0 . 3 3 3 . 4 0 9 2
j o r d a n . r s m i t h @ h o t m a i l . c o m
w w w . j o r d a n r a e s m i t h . c o m