5. Brand Community
“a group of consumers organized around the lifestyle, activities,
and ethos of a brand.”
-”Getting Brand Communities Right”
by Fournier, Susan, and Lara Lee
6. 7 Myths of Brand
Communities
Successfulleaders communities communities.
Brand social networks to keylovestrategy.
Online community should be a
Buildbrandcommunities is a areare tightlyfollow.
Opinion brand and the communityto a
AA the community existsmarketing business.
brand brand build strong serve will
fests for faithful brand advocates.
managed and controlled.
community strategy.
7. Every March, Harley owners gather in
Daytona, Florida for Daytona Bike Week
“Harley Owner’s Group”
Exists without direct involvement from
Harley-Davidson