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Snack-S9-2016
Snack-S9-2016
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4 cs (1)

  1. 1. Ciudadanos had a strategy 1. Grow from their position in Cataluña. 2. Increase step by step. 3. Cover the whole center spectrum. 4. Take advantage from the weaknesses from PSOE and PP.
  2. 2. The surveys made them believe
  3. 3. However, the reality was way different
  4. 4. Why? 1. Segmentation problem. 2. Extremely high expectations. 3. Ambiguety on their program. 4. They did a bad campaign.
  5. 5. BEFORE THE CAMPAIGN AFTER THE CAMPAIGN OUR DIAGNOSTIC
  6. 6. OUR DIAGNOSTIC
  7. 7. OUR DIAGNOSTIC PROPER POSITIONING DURING THE CAMPAIGN

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