This is a project that I completed while staying at full Sail University. This is an assignment that makes the student discover their personal branding and how to utilize it.
2. Jose Burgos is a Dominican that migrated to the United States when he
was young. His credentials vary on things such as having a Certi
fi
cation in
computer maintenance, coding, and some form of color commentary. So he's
basically ready for any type of scenario that comes up in the workforce.
Another thing about him is that his values in quality of work are so high that if
he makes a project that is average he won't be satis
fi
ed with the results.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles
:
• Media Programming Directors
• Broadcast Announcers and Radio Disc Jockeys
• Media Programming Directors
Sage archetype
-
Taking ideas from every single person within the project to
make a concise and reasonable project that everybody
approves of. By using certain languages to in
fl
uence other
people's ideas to concisely have everybody's ideas merge
into one. Also listening to everybody who is part of the
project to make them feel that they are contributors.
Color commentary for DAZN
Picture Relevant
to Your Industry
Goes Here
4. DEMOGRAPHICS: 97% of people in
sports casting are in the United States
for ESPN. most people graduated from
University of Connecticut. Workers are
predominantly male.
PSYCHOGRAPHICS: Usually they are
athletic and enjoy watching sports.Most
of the time don't like
fi
nding information
that relates to the topic and they're big
in journalism.
IDEAL AUDIENCE MEMBERS:
Stephen A. Smith, Journalist/
Commentator at ESPN.
Adam Schefter, NFL Insider at ESPN.
Mina Kimes, Senior Writer at ESPN The
Magazine.
[CATEGORY of PEOPLE at [SPECIFIC Co.]
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately after I graduate 2022
)
• Graduating with my degree and getting my boxing
license and staring my boxing courier.
Starting out with 100 matches within the
fi
rst year of
graduating
.
Mid Term: (Midway in my career around 2025
)
• Having a good record while making a online persona
to have a bigger in
fl
uence
.
• Having a big in
fl
uence and eventually being one of
the more known boxers
.
Long Term: (Right at the end of my boxing career in
2030
)
• Retiring and having a new career in color
commentary with using my experiences in the ring.
6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Computer maintenance certi
fi
cation 80%
Technical broadcasting 60%
Easy communicator 50%
Time management 50%
SOFT
HARD
Adobe premiere 35%
Journalism writing 25%
Great communicator 40%
Public speaking 48%
SOFT
HARD
7. I am promise that I will
fi
nish the work that I
promised to do with high quality.
PROMISE
8. CREDENTIALS
Work Experience
:
• Esports commentary in SUNY Canton
University
• Color commentary for hockey in SUNY
Canton university
Education:
• Graduated from Evander high school of
computers and technology
• Sportscasting degree, Full Sail University (Exp.2)
Awards:
• CTE certi
fi
cation with a certi
fi
cation of
software programming
Picture Relevant
to Your Industry
Goes Here
9. COMPETITION
FIRST LAST NAME
Noteworthy Experience
:
• Noteworthy experience goes her
e
• Noteworthy experience goes here
Everett Nelson
Industry Experience
:
• Color commentar
y
• Reporting highlight
s
• MMA
Education
:
• Education experience goes here
Skills and Pro
fi
ciencies
:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence
:
• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience
:
• Call or commentary for esport
s
• Announcing highlight
s
• Reporting stories
Education
:
• Sportscasting B.S. Full Sail University
Leadership Experience
:
• Head of high-school golf team for 2
y
• Covering Manager during shift in previous job
Skills and Pro
fi
ciencies
:
• Public Speaking/Reading - KJ Doyle (CO- commenter
)
• Personable and welcomin
g
• Interviewing skills
Overall Online Presence
:
• He has a poor online presence doesn't have much in
online forms
.
• There's nothing much in his LinkedIn accoun
t
• 40% grade
10. COMPETITION
Jose Burgos
Industry Experience
:
• Collegiate color commentator
Education
:
• Fullsail University
Leadership Experience
:
• Part of a college football tea
m
• Collegiate color commentator
Skills and Pro
fi
ciencies
:
• Mixed martial arti
s
• Video editing
• Public speaking
Matt D. Connolly
Overall Online Presence
:
• Up-and-coming amateur boxe
r
• Social media in
fl
uence
r
• 20 connection
s
• 45% grade
Industry Experience
:
• Quality Editing Manager
Education
:
• University of California, Santa Barbara
Leadership Experience
:
• TMZ Sports produce
r
• MMA Lead Writer & Columnist for Forbes
Skills and Pro
fi
ciencies
:
• Sports write
r
• Editing
• Multilingual
Overall Online Presence
:
• Social media writer and sports journalis
t
• Mixed martial arts fan and watche
r
• 500+ connection
s
• 85% grade
11. BRAND POSITION
Even though my nickname is Loki the only thing
mischievous about me is my jokes. I’m here to
cheer up everybody and make everybody
welcome in anything I do. To cheer up
somebody's day just by doing a typical job is
honestly the best thing to do in my personal
opinion. My main goal is to put a smile in a face.
Jose Loki Burgos
12. NETWORKING &
MARKETING
Industry Events & Organization
s
• 2024 Olympic games
‣ Summer in Paris Franc
e
• Legal of legends world championship
s
‣ November 6th 2021 in the Universiade Sports Centre in
chin
a
• UFC 26
3
‣ June 12 2012, Gila River Arena, Glendale, AZ
Digital Marketin
g
• Primary Content: what type of content will you create and
publish online? Think about the different types of content that
would coincide with your brand archetype and temperament
.
• Primary Tools: Which social networks or online tools will you
use to promote your content? How often? What format
?
• Website: How will you use your digital portfolio site moving
forward to help you build your brand awareness online?
13. PROFESSIONAL DEVELOPMENT
Mento
r
• Stan Bellas-Evander high school computer technolog
y
• Gus Ramsey - Fullsail university
Formal Educatio
n
• Sports broadcasting full Sail Universit
y
• Computer maintenance from high school computers
and technology
Technical Skill
s
• IT t technical work- 5 years
• On the
fi
eld at sports football, baseball, and boxing -
eight year
s
• Color commentary work for colleges - 2 years
Soft Skill
s
• Public speaking-skills USA- 2 year
s
• English teaching-Beijing China- two month
s
• International studies- studying Mandarin - three months
14. Jose Burgos
Nowadays you see people with cliché headliners
and stereo typical announcing voices. However that's not the
case with me. I'm here to bring a new breath of fresh air to the industry that
makes it feel more innovative. By the way I speak and the facts I give
continent is never dull.
“
15. REFERENCES
Matt D. Connolly(2021) LinkedIn information references from
https://www.linkedin.com/in/mattdconnolly
/
Everett Nelson(2021) on the
fi
eld experiences from LinkedIn
references https://www.linkedin.com/in/everett-
nelson-825074207/
ESPN(2021) up to date
fi
ghts for the next UFC matches were
referenced in https://www.espn.com/mma/schedule/_/league/
uf
c
Legal legends world championships(2021) the references of
this were taken from https://liquipedia.net/leagueo
fl
egends/
World_Championship/2021
2024 Olympics (2021) information about the next Olympics in
2024 references https://www.paris2024.org/en/the-olympic-
games-paris-2024/
#:~:text=The%20Paris%202024%20Olympic%20and,sport%20
and%20so%20much%20more
.
ESPN(2021) information gathered by the demographic of
ESPN references https://www.linkedin.com/company/espn/
