5. :
• Age: 21-34
• Income: $102,630 HB; $73.347 Entire Market
• Sex: Males
Socio Economic
• Lives in the city of Hermosa Beach
• Lives within a 15-20 minute driveGeographic
• Outgoing, Social, Hangs out in big groups
• Active, Action Sports
• Sports Oriented
Personality
• Regular buyers, early adapters, consistent usersBuyer Behavior
• Social hangoutEnd Use