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Similaire à Li Ning Case Study- Sports eCommerce in China
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Li Ning Case Study- Sports eCommerce in China
- 1. SPORTS ECOMMERCE IN CHINA LI NING CASE STUDY
- 6. AJAX Cart
- 7. Categories Brand Wade Wade is reference to Dwyane Wade, a famous American basketball star sponsored by Li Ning
- 10. Purchase Link
- 11. Different Brands Social Media accounts ( Weibo + WeChat
- 14. All Footwear All Men’s All Clothing All accessories
- 17. All Women’s All footwear All Clothing All accessories
- 20. Each category links through to a category page
- 21. If we click the Basketball section….
- 23. Opens a landing page for the category
- 28. Celebrity endorsed clothing line (takes user to listing page of all celebrity’s clothing) CBA Products (takes user to listing page with only CBA products filtered)
- 29. End of Page
- 30. Li Ning Brand
- 31. Li Ning Brands
- 33. Reduce size If we click here…
- 35. Menu is now reduced to small icon, that can be clicked to open
- 36. My Account Cart My Purchases My Favourites QR Code for APP Recently Viewed Customer Service
- 37. 10k Race Moving 365 Meters Li Ning Running ShoesLi Ning 4 (product) Tabs with products/pages linked to the image slider
- 39. China Basketball Association Products Link to running shoes category page Specific Product (type of shoes)
- 40. Products related to category Category Page (sales page)
- 42. Adverts for specific products/ events (10k run) Links to pages and automatic slider with 4 adverts on each section
- 45. Product pictures Running Shoes Casual Shoes Basketball Shoes Clothing New
- 48. Product Section
- 49. Lightweight running shoes Quick link Categories Cushioning running shoes Professional Running shoes Clothes
- 50. Products change as choosing different tabs
- 54. Mini Navigation section Open category Page
- 56. Category section
- 57. Category section
- 58. Category section
- 64. Order process
- 72. Product listing
- 79. This allows you to choose multiple filters
- 86. SKU Original Price Special Deal (spend 99 to get free delivery) Discounted Price
- 87. Discount calculator Choose Colour (clicking brings on to new product page) Available Sizes Quantity Purchase Add to Cart
- 88. Size Guide If we click this….
- 90. China + USA size guide
- 91. Live Chat If your size is not in stock, click here to receive alert when it is in stock
- 92. If we click this….
- 95. Hover zoom
- 98. Category Menu (Same on listing page) Product Details Product Details
- 99. Category Menu (Same on listing page) Size Guide
- 104. Multiple reviews (from one user) Multiple reviews aims to give customers honest reviews ( 1 review when they first receive, 1 at a later point after used) Photo Reviews
- 106. Q&A Different topics Question and Answer
- 107. If we purchase this product…..
- 108. Website asks us to login
- 109. If only add to cart, asked to reconfirm
- 110. CART PAGE
- 112. Cart confirmation Delivery Details Payment confirmation
- 116. Login Registration Username Password Code Social Media Logins: AliPay, Weibo, QQ, RenRen, WanliTong, NetEase, WeChat
- 119. CHECKOUT PAGES
- 123. Address Manage Shipping Address New Address Payment details
- 124. Online Payment Pay on delivery Shipping cost Free shipping on orders over 280 RMB Shipping discounts on anything over 81 RMB
- 126. Invoice options
- 128. Invoice options Invoice type Invoice personal/company Product: Sports/Sportswear/Sports Shoes/Sports Accessories
- 129. Product In Stock Specification; colour/size Price (- discounts) Loyalty Points Discount Quantity
- 130. Order Summary Total cost; 199 RMB, Shipping cost; 12 RMB, Coupon promotions; 0 RMB, Balance to Pay; 0 RMB, Loyalty points; 0 Total Cost Discount shipping codes (link to member coupons page) Free shipping codes (link to member coupons page) Message to shipper
- 135. Online Banking Different banks Make Payment (goes through to banks website)
- 140. Li-Ning’s Brands Information about the company Read More
- 142. Company Timeline
- 145. Science Technology Information on technology used by brand
- 152. Race registration, race information Information on the event
- 157. Events
- 158. Thursday Sale (click to see details)
- 159. Points Reward System Points Lottery Game
- 160. If we click here…
- 161. My Points View Points Product Categories Search points rewards (search via amount) Search points rewards (search via product category) View previous points redemption
- 163. Offer types Special Offers Redeem Points Redemption Top 5 products (Product below)
- 164. 200 RMB coupons for 400 points Monthly offers that exchange reward points for discount coupons 100 RMB coupons for 200 points Points for coupons Free delivery for up to 3 accounts in March for 1200 points
- 166. Top 5 products for points exchange Free in exchange for 6900 points Free in exchange for 6380 points 139 RMB in exchange for 4000 points Free in exchange for 9900 points Free in exchange for 9980 points
- 167. If we click here….
- 169. Account information Interactive wheel User spins for chance to win prizes
- 171. Recent winners Rules User presses button to run the lottery Raffle is free for first use, then 88 points are deducted after Prizes possible; money, points, free delivery, products.
- 177. Free gifts (through points mall)
- 178. Free birthday gift or special offer
- 179. Upgrade program
- 180. Members day Every 15/16th of every month has special offers for members
- 181. Advanced notice of final (flash) sales on items, ahead of release
- 182. Priority admission to any events
- 183. Tabs displaying different promotions (each one changes products directly below)
- 184. Membership Day promotions Redeem Promotions Coupon Redeem Promotions
- 186. Member Price: 199 RMB Normal Price: 369 RMB Not available Not available
- 188. Get for free in exchange for 9900 points
- 191. Member exclusive deal Member price in red, normal price in black Shoes
- 192. Clothes
- 193. Redeem Points 3000 points + 99 RMB400 points 3000 points + 199 RMB
- 195. Member Day Points Redemption Feedback for better service Member News Feed Weibo Account WeChat QR Code Contact Details
- 196. END SEE MORE AT: WWW.METSYS-CONSULTING.COM/BLOG