Business Project PowerPoint Draft

1. Providing Incentives

2. Overview
Benefits should be mutual!

3. Introduction

4. The Opportunity
If the opportunity is fulfilled,
it will be a stress-free process!

5. The Current Situation

6. Key Success Factors
• 1. Optimal use of advertisements.
• 2. Barnes and Noble’s ability to communicate.
• 3. Student’s ability to initiate.

7. Analysis of Alternatives

8. Strategic Option
Tangible benefits is key!

9. Benefits
+ Student Loyalty and Satisfaction

10. Benefits
+ Increases Profits

11. Benefits
+ More dedicated customers

12. Risks
- Influx of one-time, seasonal customers.

13. Risks
- Possible Deficits

14. Recommendations
+ Advertisements

15. Recommendations
+ Communicate!

16. Recommendations
+ Make it all flow

17. Recommendations
+ Incentives and/or Loyalty Programs

18. References
• Rozen, S. (2011, September 1). Effective Advertising Techniques we Can
Learn from informercials. Retrieved November 29, 2014, from
http://forty.co/effective-advertising-techniques-we-can-learn-from-infomercials
• Peiguss, K. (2012, April 3). 7 Customer Loyalty Programs That Actually Add
Value. Retrieved November 29, 2014, from
http://blog.hubspot.com/blog/tabid/6307/bid/31990/7-Customer-
Loyalty-Programs-That-Actually-Add-Value.aspx
• PR Loyalty Solutions. (2012, June 21). Reasons for Loyalty Programs - What
They Can Do. Retrieved November 29, 2014, from
http://prloyaltymarketing.com/customer-loyalty/reasons-for-loyalty-programs-
what-they-can-do/
• Kerschbaum, J. (2013, November 26). How to Convert One-Time
Customers Into Repeat or Lifetime Customers. Retrieved November 29,
2014, from http://searchenginewatch.com/sew/how-to/2309171/how-to-convert-
one-time-customers-into-repeat-or-lifetime-customers

19. Link