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Leveraging Alternative PPC Channels
- 1. #pubcon@MilwaukeePPC @ClixMarketing Leveraging Alternative PPC Channels Presented by: Joe Martinez
- 2. #pubcon@MilwaukeePPC @ClixMarketing Where the Ad Spend Typically Goes
- 3. #pubcon@MilwaukeePPC @ClixMarketing But if we, as advertisers, believe it’s important to stay in front of users…
- 4. #pubcon@MilwaukeePPC @ClixMarketing …we have to acknowledge our users visit many other websites besides Google, Facebook, or Bing.
- 5. #pubcon@MilwaukeePPC @ClixMarketing Apple gets more than 500 million visitors EVERY WEEK to the app store. Source: https://9to5mac.com/2018/06/04/apple-hits-500- million-weekly-app-store-visitors-100b-payouts/
- 6. #pubcon@MilwaukeePPC @ClixMarketing Quora gets over 300 million unique visitors every month. Source: https://business.quora.com/Reach-300-million- monthly-unique-visitors-on-Quora
- 7. #pubcon@MilwaukeePPC @ClixMarketing Reddit gets over 330 million unique visitors and 18 billion page views per month. Source: https://expandedramblings.com/index.php/reddit- stats/
- 8. #pubcon@MilwaukeePPC @ClixMarketing 30 million monthly, active users in the United States. Source: Waze Local
- 9. #pubcon@MilwaukeePPC @ClixMarketing Assuming there’s only one path to conversion is foolish.
- 10. #pubcon@MilwaukeePPC @ClixMarketing Look at That Conversion Path!
- 12. #pubcon@MilwaukeePPC @ClixMarketing There Are a LOT of People on Reddit • Reddit is the 22nd most visited site in the world. • Reddit is the 6th most visited site in the USA Source:alexa.com/topsites/ and alexa.com/topsites/countries/US
- 15. #pubcon@MilwaukeePPC @ClixMarketing Announced in late January, CPC bidding is now available for Traffic, Conversions, and App Install campaign objectives
- 17. #pubcon@MilwaukeePPC @ClixMarketing Target Users by a Variety of Interests
- 18. #pubcon@MilwaukeePPC @ClixMarketing Target Users by Subreddits
- 19. #pubcon@MilwaukeePPC @ClixMarketing See Estimated Weekly Impressions When Building Your Ad Groups
- 20. #pubcon@MilwaukeePPC @ClixMarketing Get in front of users with image and video ads Text and app ads available for select campaign objectives
- 22. #pubcon@MilwaukeePPC @ClixMarketing What Is Waze? Navigation app owned by Google powered by a large community base.
- 23. #pubcon@MilwaukeePPC @ClixMarketing Wazers are on the go and engaged. 185+ COUNTRIES 500K MAP EDITORS 53M REPORTS PER MONTH 110M DRIVERS Slide and stats courtesy of Waze Local reps
- 24. #pubcon@MilwaukeePPC @ClixMarketing How can we engage with users with Waze Local?
- 25. #pubcon@MilwaukeePPC @ClixMarketing Search Ads Reach people searching for your business or related products or services.
- 26. #pubcon@MilwaukeePPC @ClixMarketing Branded Pins Think of these as digital billboards.
- 27. #pubcon@MilwaukeePPC @ClixMarketing Takeover Ads When a user stops for four or more seconds, advertisers can show a variety of CTAs to promote action. Graphic courtesy of Waze Local
- 28. #pubcon@MilwaukeePPC @ClixMarketing The Value of $1 In the USA, every extra dollar you spend on Waze Local averages to a reach of 384 new drivers 384 extra dollar spent per month Information courtesy of Waze Internal Study (H22017) on 1.2K+ US small and medium advertisers spending on average USD $60.
- 29. #pubcon@MilwaukeePPC @ClixMarketing Waze Is the Ad Solution from Google to Target Users Actively on the Move. Graphic courtesy of Waze Local
- 30. #pubcon@MilwaukeePPC @ClixMarketing Track Metrics that Matter
- 34. #pubcon@MilwaukeePPC @ClixMarketing Search for Potential Keywords and See a Popularity Score
- 35. #pubcon@MilwaukeePPC @ClixMarketing Apple Search Ads Has Search Match Think of this as DSA for your app
- 36. #pubcon@MilwaukeePPC @ClixMarketing You Can Customize Creative Sets for Ads
- 37. #pubcon@MilwaukeePPC @ClixMarketing Structure and Features Just Like Search • Campaign/ad group structure • Keywords • Negative keywords • Daily budgets • Max CPTs (Taps instead of Clicks) • New vs. returning users • Location targeting • Gender targeting • Age range targeting • Device targeting (iPad/iPhone)
- 38. #pubcon@MilwaukeePPC @ClixMarketing What are you seeing so far?
- 39. #pubcon@MilwaukeePPC @ClixMarketing I Ran Apple Search Ads for a Music Festival Client Very broad targeting to a smaller, regional location target
- 40. #pubcon@MilwaukeePPC @ClixMarketing $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 $3.50 $4.00 $4.50 Facebook Google UACs Apple Search Ads iOS Costs per Download Before Any Optimization CPD $0.12 $2.43 $4.25
- 43. #pubcon@MilwaukeePPC @ClixMarketing Even Waze Local Thinks Quora is Cool
- 44. #pubcon@MilwaukeePPC @ClixMarketing Targeting Options for the Entire Funnel
- 45. #pubcon@MilwaukeePPC @ClixMarketing Targeting Options for the Entire Funnel
- 46. #pubcon@MilwaukeePPC @ClixMarketing Audience Targeting – Top to Bottom Funnel
- 47. #pubcon@MilwaukeePPC @ClixMarketing List Match – Segment Emails for Each Level Recent Newsletter Signups People Who Asked Questions Previous Converters New Users Research Already Familiar with Brand
- 48. #pubcon@MilwaukeePPC @ClixMarketing Topic & Interest Targeting – Top of Funnel
- 49. #pubcon@MilwaukeePPC @ClixMarketing Topics & Interests – The Difference Topics Interests Get in front of users when they are actually on a topic page or question. Connect with users who have shown historical engagement in the past.
- 52. #pubcon@MilwaukeePPC @ClixMarketing Question Targeting – Use for Each Level Discovery Research Purchase Intent
- 53. #pubcon@MilwaukeePPC @ClixMarketing Change the Ad Message Discovery Consideration Purchase
- 54. #pubcon@MilwaukeePPC @ClixMarketing We Have Lots of PPC Options