Experiential Marketing Proposal

1. Pamper Me Fabulous
Tour Activation Proposal

2. OUR STORY
Pamper Me Fabulous was founded in 2008 by Ada Chan and Amanda Ma
of Fresh Events. Fresh Events is also an award-winning wedding and
corporate events company in Los Angeles that has produced private
events for clients in the fashion, beauty, media, technology, TV, and
charity segments.

3. OUR BUZZ

4. OUR BUZZ

5. OUR ATTENDEES

6. OUR ATTENDEES
Brand Discoverers
Tech-SavvySocialites
Ambitious in all Pursuits
Passionista
Single &
Ready to
Mingle
Brand &
Social
Influencers
Profile

7. OUR MEDIA PARTNERS & PER EVENT IMPRESSIONS

8. SKINNYGIRL ACTIVATION

9. BRANDED EVENT FOOTPRINT
SKINNYGIRL INTERACTIVE DEMOS

10. ON-SITE SAMPLING
SKINNYGIRL BRANDED LOUNGE

11. SOCIAL MEDIA & ON-SITE CONTESTS
SKINNYGIRL PONYTAIL

12. LOGO & MEDIA PLACEMENTS
FEATURED SPONSOR RECOGNITION

13. EXPERT CORNER
SKINNYGIRL SPEAKER SERIES

14. WEBSITE PROMOTIONS
SKINNYGIRL DRINK OF THE MONTH
Skinnygirl Drink of the Month
Made by Brooke Arthur of Prospect SF

15. SPONSOR BENEFITS
DELIVERABLE TO SKINNYGIRL
- Category exclusivity (lo-cal, RTD, vodka)
- Naming right of 1 designated area (Activity, Expert, or Lounge)
- 15x15 sq ft event footprint for Skinnygirl Interactive Mixing Classes
- Participation in Expert Corner to drive intimate brand awareness
- Participation in Activity Area to drive intimate brand awareness
- Priority logo placement in pre/post event advertorials of magazine partners
- Priority banner ad on website through 2012
- Drink-of-the-Month promotion on website/Facebook through 2012
- Priority logo placement & mentions in all outgoing communications
- Priority logo on step & repeat