2. CORPORATE SOCIAL RESPONSIBILITY MANAGEMENT.
SOME PROJECTS I MANAGED FROM 2003 - 2010
Corporate Social Responsibility is a process by which corporate bodies conduct business
whilst acting in the interest of the society.
From 2003 to 2010, as pioneer team member working closely with the Director of Marketing (2003-2005) and
Director of Corporate Affairs and London team (2006-2010), I managed the CSR agenda of Guinness Cameroon S.A,
a Diageo group specialised in fabricating and commercialising famous alcoholic beverage brands across the world.
As PR Projects Coordinator in Marketing, then CSR & Communications Manager in Corporate Affairs, my job
included Community Relations, Employee and External Stakeholders’ Engagement on various related PR activities
like Responsible Drinking Awareness, which I will present separately. In this presentation, I will be showcasing part of
my activities on the Guinness & Communities Agenda, that forms part of the company’s Corporate Social
Responsibility.
Guinness Cameroon officially launched the GUINNESS WATER OF LIFE PROJECT, during the “World Water
Day” celebrations in 2002, whereby through the Diageo Foundation funding, engaged in financing water projects in
8 villages in the highly enclave Upper Bayang Mbo Wildlife Sanctuary in the South West Region of Cameroon. This
project fell in line with Guinness Cameroun S.A and Diageo’s contributions towards conservation of the environment
for which they operate and helping these communities to fight against water-bone diseases caused by scarcity of
water.
This kicked off in March 2002, with Wildlife Conservation Society as Technical Partner. An inauguration ceremony
was organised at the end to celebrate with each community.
GUINNESS & COMMUNITIES
3. The eight communities in the South West Region of Cameroon involved were:
Ntale, Etodi, Mangwekan, Tangang, Bambe, Ntenmbang, Sumbe and Defang.
In 2003, the first phase of Guinness Community projects initiative baptised the GUINNESS
COMMUNITY FUND PROJECT, was launched in grand style, with important government, media,
community, consumer and other Public Relations stakeholder partners engaged in the process from
launch, selection, work kick-off, to projects inaugurations.
11 communities benefited from this corporate initiative.
PROJECTS USER POPULATION
Quartier Gentil bridge project New Deido Douala - 75.000 in 3 quarters
School construction in Poumdze Baham in the West - 6.000 in 2 villages
School construction projects in Demsa Garoua in the North - 3000 in 4 villages
Rural Electrification in Nkolnda Ayéné in the Centre - 300 in 4 villages
Bridge project at Sodibanga in Nyong et Kellé – Centre - 3200 for 9 villages
Hygiene and Sanitation in Kouogouo Bafoussam in the West - 2000
Water boreholes with manual pomps at LogNkoll Sanaga Maritime - 5000 for 4 villages
Water tank & stand taps in Ngomgham in Bamenda North West - 4500 for 4 villages
Water tank & stand taps in Lolodorf in the South - 2000 for 6 villages
Rural Electrification at Bafia in the Centre 16000 for 15 villages
Health Centre renovation and equipment supply in Njungo in the South West 5000 for 10 villages
TOTAL : 122.000 Beneficiaries
GUINNESS & COMMUNITIES
4. In 2004, the second edition of GUINNESS COMMUNITY FUND PROJECT project was
launched.
To sustain this longlasting community initiative, Guinness Cameroun S.A engaged in contributing
a total amount of 150 million FCFA and 10 projects were selected with the help of an
independent jury comprised of respectable personalities across all walks of life.
A community development partner (Association pour la Promotion des Initiatives
Communautaires Africaines) supported us technically in analysing projects relevance, carrying
out feasibility studies to select the best projects and accompanying us on the field.
In 2005, projects comprised:
Construction of water supply tank and stand taps at Ngomgham North West Region
School building with equipped classrooms in Demsa North Region
Water tank rehabilitation and construction of stand taps at Bomono Littoral Region
Construction of water retention flabs at Soulédé Far North Region
Water tank and stand taps in Bertoua East Region
Water boreholes with manual pomps in Meiganga Adamaoua Region
Water boreholes with manual pomps in Nkolbikon I Bertoua East Region
Water tank and stand taps in Foumbot Noun West Region
Water tank and stand taps in Mezam North West Region
Water tank and stand taps in Kassalafarm Douala Littoral Region
See some pictures attached.
NB: beneficiaries data not available here.
GUINNESS & COMMUNITIES
5. In 2006, following a global issue on water, Diageo decided to launch a special
program concentrated on water called the 1 MILLION CHALLENGE PROGRAMME
ON WATER. This intended to provide water to at least 1 million Africans every year till
2015.
From 2006 to 2010 when I left, total focus was placed on water supply projects. The
following water projects were launched:
Ekombe Bondji South West Region
Water tank and stand taps in Mouko East Region
Water borehole, tank and stand taps in Nkolve Centre Region
Water borehole rehabilitation, tank and stand taps in Mouko Mbam et Kim Centre
Region
Water borehole, tank and stand taps in Nkolnyada Centre Region
Water tank and stand taps in Garoua Boulai East Region
Water tank and stand taps in Doume East Region
Water borehole, tank and stand taps in Fangoum Batie West Region
Total Beneficiaries: About 166 936 people
NB: All projects are situated in communities around 10 regions of Cameroon.
Some pictures attached.
GUINNESS & COMMUNITIES
6. SOME GUINNESS WATER OF LIFE 2002
EDITION PROJECTS
Project inaugurations: Team treak 5 hours to Tangang project (above)
& Etodi (below – first tap in the village), South West Cameroon in 2005
7. GUINNESS COMMUNITY FUND PROJECTS
Water tank in Foumbot
Noun, West; water at last!
(above),
Meiganga Adamaoua
Region, school purpils
celebrate water with their
partner Guinness (below)
8. Bomono Douala
Littoral celebrates
water (right).
MD of Guinness
hands over keys to
community (right)
Tank officially
unvailed (below)
GUINNESS COMMUNITY FUND PROJECTS
9. GUINNESS COMMUNITY FUND PROJECTS
The huge Lolodorf (South Region) Water network distribution tank (above),
its catchment (left below) and community celebrating (below right)
10. Bamenda Ngomgham project launch with government officials present
(extreme left)
Work starts with employees joining in (middle)
Completed tank on a festive mode (extreme right)
GUINNESS COMMUNITY FUND PROJECTS
11. Water splashes on World Water Day celebrations 2009 in Douala!
Employees join community in digging trenches to channel water (below)
Tanks ready (above), young girls can now carry water without pain (below extreme right)
GUINNESS COMMUNITY FUND PROJECTS
12. Bamenda Nkwen Community crowns MD, Guinness Water Ambassador and Josephine
Yelang local elites in recognition of the excellent collaboration with village
committee on implementation of their project
Happy children - water at last!
Village Chief happily taking the first sip
50M cube tank inauguration
13. One of the 8 Water conservation
points in Soulédé Maroua Far North Cameroon
Conservation point absorbing water for
use during draught period
GUINNESS COMMUNITY FUND PROJECTS
Soulédé suffers from acute water scarcity caused by draughts.
Children digging sand to fetch for the precious liquid (above)
Yes, Nkolbikon I Bertoua population enjoys water at last!
14. WATER, A BUSINESS IMPERATIVE WORKSHOP
IN DOUALA, CAMEROON 2009
ENGAGING EXTERNAL STAKEHOLDERS
Two Days-Conference participants
Team developing strategy to further
engage stakeholders on their
responsibilities on water agenda
15. Celebrating Quartier Gentil Douala Littoral bridge (above), former bridge by the side,
Villagers rejoice in having a bridge at last at Sodibanga village, Centre Region (below)
GUINNESS COMMUNITY FUND PROJECTS
BRIDGES
16. GUINNESS COMMUNITY FUND PROJECTS
CLASSROOMS
Launching work on the school building
project at Demsa Garoua North (above)
Purpils celebrating brand new/equiped
classrooms at Demsa Garoua North Region
(above & below)
Official hand over ceremony to community
17. GUINNESS COMMUNITY FUND PROJECTS
RURAL ELECTRIFICATION
Celebrating the completion of electrification
project at Mefou Afamba
Launch of electrification project at Mefou
Afamba Centre Region Cameroon
18. HEALTH CENTRE RENOVATION AND EQUIPMENT
At Njungo South West Region, the Dr happily
presents one of the many equipment
received from Guinness (after renovation of
the health centre)
Happy community celebrates
and crowns MD
« Chief Mokuté » (below).
Community showers « Chief
Mokuté » with blessings (above)
GUINNESS COMMUNITY FUND PROJECTS
19. Proceeds from waste transformation into organic manure project in Kouogouo village,
West Region
GUINNESS COMMUNITY FUND PROJECTS
WASTE TRANSFORMATION
20. Tree planting: MD and employees enriching communities in Limbe (South
West) and Douala, Littoral Region, Cameroon as part of PR activities to kick off
the annual management conference
OTHERS: TREE PLANTING PROJECT 2010
24. Recognition for Best Exposition on CSR in
International Exhibition
A well done from MD Guinness Cameroon
S.A – my last day in Guinness on the 30th
September 2010
SOME RECOGNITION!
