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PERSONAL BRAND EXPLORATION
Joshua Mayhew
Project & Portfolio I: Week 1
May, 6, 2023
My name is Joshua, but I like to go by Josh. I was born in Ocala, Florida in the early
2000s and consider myself part of the
fi
rst generation to grow up with touch screen
phones and high-powered computers. Family and the value of making sacri
fi
ces for
loved ones have been central to my upbringing in an Italian household. As a child, I
found great joy in making others happy, whether through doing my mom's chores or
drawing pictures for my older sister. As I matured, I channeled that love for serving
others into helping people with problems they didn't feel comfortable sharing. I wrote
poetry about my insecurities to show others they weren't alone and made myself
available as a dependable friend. Ultimately, I hope to continue helping others and
providing opportunities to those who may not have them readily available.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:
• Talent Representative
• Agent
• Booking Agent
The Creator - I’d like my creativity to match that of my
client. Unique ideas and strategies is what will set me
apart.
Talent Agent for Entertainment Industry
Picture Relevant
to Your Industry
Goes Here
TARGET AUDIENCE
Jolene Timmons
Outreach Plan:
• Create a portfolio and website.
• Linkedin
• I’d ask for advice on what I need to be considered for an
internship within the next year
PROFILE
PICTURE
Talent Acquisition Leader at United Talent Agency
Lorne Segall
Outreach Plan:
• Create a portfolio and website.
• Linkedin
• I’d ask for advice on what I need to be considered for an
internship within the next year
Talent Acquisition Director at Octagon
Jaaden Townsend
Outreach Plan:
• Create portfolio, website, and build social media
awareness.
• Instagram
• Send an Instagram direct message asking him if he
needed help with creating a website within the next six
months.
Potential Client, Artist
GOALS
Short Term: (Immediately After Graduation, 2025)
• Intern for a talent agency.
‣I will achieve this goal by making connections
with hiring managers and will grow my social
accounts to have at least 20 posts on
instagram and 40 connections on LinkedIn
Mid Term: (2032)
• Have a leadership role.
‣I will achieve this goal by becoming an agent
and introducing new ideas and strategies.
Long Term: (2044)
• Own my own talent agency.
‣I will achieve this goal by holding an executive
role at a talent agency and building a strong
reputation in the industry.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Using the Adobe Suite
SOFT
HARD
Novice / Adept / Expert
Microsoft Of
fi
ce Novice / Adept / Expert
Communication Novice / Adept / Expert
Creativity Novice / Adept / Expert
Accounting software
SOFT
HARD
Novice / Adept / Expert
Analytical or scienti
fi
c software Novice / Adept / Expert
Active Listening Novice / Adept / Expert
Negotiation Novice / Adept / Expert
I help creative people focus on being
creative people by doing the boring stuff.
PROMISE
CREDENTIALS
Work Experience:
• Elementary School Tutor
Education:
• Sports Marketing and Media, B.S., Full Sail University (Exp. 2025)
Awards:
• Orlando Magic Gaming Team Store
• Marion County Youth Football League
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Aren Guinane
Leadership Experience:
Project Manager
Joshua Mayhew
Industry Experience:
•
Education:
• Education experience goes here
Skills and Pro
fi
ciencies:
• Security Clearance- 1 endorsement
• Project Management
• Critical Thinking
Overall Online Presence:
• Active on LinkedIn
• Grade: Poor,, 30 out of 100
Industry Experience:
Education:
• Sports Marketing and Media, B.S., Full Sail University
(Exp. 2025)
Leadership Experience:
Skills and Pro
fi
ciencies:
• Strong verbal and written communication
• Goal oriented
• Pro
fi
cient in Microsoft Of
fi
ce and Adobe Suite
Overall Online Presence:
• Poor, 15 out of 100
COMPETITION
Molly Cody
Industry Experience:
• United Talent Agency Agent Trainee
Education:
• Media, Culture, and Communications, B.S., New York
University
Noteworthy Experience:
• Post Production Assistant, Diamond Bros.
Documentary
• Assistant, United Talent Agency
Skills and Pro
fi
ciencies:
• Project Management
• Research
• Communication
Joshua Mayhew
Overall Online Presence:
• How many connections? 218, banner image
customized? No, professionalism of headshot? Not
very professional, how detailed is the pro
fi
le?
Somewhat detailed, published articles? No, active on
other social media? Can’t tell, is their LinkedIn URL
customized? No
• Grade: Average, 40 out of 100
Industry Experience:
•
Education:
• Sports Marketing and Media, B.S., Full Sail University
(Exp. 2024)
Leadership Experience:
•
Skills and Pro
fi
ciencies:
• Strong verbal and written communication
• Goal oriented
• Pro
fi
cient in Microsoft Of
fi
ce and Adobe Suite
Overall Online Presence:
• Poor, 15 out of 100
BRAND POSITION
For creative people who like to focus on being
creative, I provide unique strategies because I’m
creative too.
“JOSH”
NETWORKING &
MARKETING
Industry Events & Organizations
• Adobe Summit
‣ On demand, Virtual
• CXL Live 2023
‣ Fall | Austin, TX
• Inbound 2023
‣ 9/5-9/8 | Boston, MA
Digital Marketing
• Primary Content: I will write and publish case studies on
LinkedIn, post more casual, lifestyle pictures on instagram to
show my creativity..
• Primary Tools: Instagram and LinkedIn, at least once a week
on instagram and once a month on LinkedIn.
• Website: Post relevant social media links as well as any
projects I’m working on or have completed.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I’d like my mentor to be younger working within my
industry.
Formal Education
• Sports Marketing and Media, B.S., Full Sail University.
• Adobe Suite and Microsoft Of
fi
ce Certi
fi
cations.
Technical Skills
• Learn more about Accounting Software - LinkedIn,
5/20223
• Learn more about analytical and scienti
fi
c software,
MATLAB, 6/2023
• Get Adobe Certi
fi
ed, Certiport, 7/2023
Soft Skills
• Interview a sales representative at a car dealership to
learn about negotiation- Fields BMW Winter Park,
9/2023
• Start a club to learn leadership and active listening- Full
Sail, 6/2023
•
Joshua Mayhew
You know how talent often goes unnoticed and is
often hard to work with? Well, what I do is establish great
relationships and spend time giving all talent a chance. In fact, I’ve helped
many of my friends establish brands and grow their social media
awareness.
“
REFERENCES
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2019). Onetonline.org. https://
www.onetonline.org/link/summary/13-1011.00
‌
Timmons, J. (n.d.). Https://Www.linkedin.com/In/
Jolenetimmons/.
‌
Segall, L. (n.d.). Https://Www.linkedin.com/In/Lornesegall/.
‌
Safari, J. (n.d.). whoisjaysafari. https://www.instagram.com/
whoisjaysafari/?hl=en
‌
Cody, M. (n.d.). https://www.linkedin.com/in/molly-
cody-464616201/
‌
Top Marketing Conferences in 2022: Live and Virtual Events.
(2022, March 4). Brandpoint. https://
www.brandpoint.com/blog/top-marketing-conferences/
‌
Accounting Software Online Training Courses | LinkedIn
Learning, formerly Lynda.com. (n.d.). LinkedIn.
Retrieved May 11, 2023, from https://www.linkedin.com/
learning/topics/accounting-software
‌
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager

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Mayhew_Joshua_SBMMS_PB1_2023-5.pdf

  • 1. PERSONAL BRAND EXPLORATION Joshua Mayhew Project & Portfolio I: Week 1 May, 6, 2023
  • 2. My name is Joshua, but I like to go by Josh. I was born in Ocala, Florida in the early 2000s and consider myself part of the fi rst generation to grow up with touch screen phones and high-powered computers. Family and the value of making sacri fi ces for loved ones have been central to my upbringing in an Italian household. As a child, I found great joy in making others happy, whether through doing my mom's chores or drawing pictures for my older sister. As I matured, I channeled that love for serving others into helping people with problems they didn't feel comfortable sharing. I wrote poetry about my insecurities to show others they weren't alone and made myself available as a dependable friend. Ultimately, I hope to continue helping others and providing opportunities to those who may not have them readily available. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Talent Representative • Agent • Booking Agent The Creator - I’d like my creativity to match that of my client. Unique ideas and strategies is what will set me apart. Talent Agent for Entertainment Industry Picture Relevant to Your Industry Goes Here
  • 4. TARGET AUDIENCE Jolene Timmons Outreach Plan: • Create a portfolio and website. • Linkedin • I’d ask for advice on what I need to be considered for an internship within the next year PROFILE PICTURE Talent Acquisition Leader at United Talent Agency Lorne Segall Outreach Plan: • Create a portfolio and website. • Linkedin • I’d ask for advice on what I need to be considered for an internship within the next year Talent Acquisition Director at Octagon Jaaden Townsend Outreach Plan: • Create portfolio, website, and build social media awareness. • Instagram • Send an Instagram direct message asking him if he needed help with creating a website within the next six months. Potential Client, Artist
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Intern for a talent agency. ‣I will achieve this goal by making connections with hiring managers and will grow my social accounts to have at least 20 posts on instagram and 40 connections on LinkedIn Mid Term: (2032) • Have a leadership role. ‣I will achieve this goal by becoming an agent and introducing new ideas and strategies. Long Term: (2044) • Own my own talent agency. ‣I will achieve this goal by holding an executive role at a talent agency and building a strong reputation in the industry.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Using the Adobe Suite SOFT HARD Novice / Adept / Expert Microsoft Of fi ce Novice / Adept / Expert Communication Novice / Adept / Expert Creativity Novice / Adept / Expert Accounting software SOFT HARD Novice / Adept / Expert Analytical or scienti fi c software Novice / Adept / Expert Active Listening Novice / Adept / Expert Negotiation Novice / Adept / Expert
  • 7. I help creative people focus on being creative people by doing the boring stuff. PROMISE
  • 8. CREDENTIALS Work Experience: • Elementary School Tutor Education: • Sports Marketing and Media, B.S., Full Sail University (Exp. 2025) Awards: • Orlando Magic Gaming Team Store • Marion County Youth Football League Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Aren Guinane Leadership Experience: Project Manager Joshua Mayhew Industry Experience: • Education: • Education experience goes here Skills and Pro fi ciencies: • Security Clearance- 1 endorsement • Project Management • Critical Thinking Overall Online Presence: • Active on LinkedIn • Grade: Poor,, 30 out of 100 Industry Experience: Education: • Sports Marketing and Media, B.S., Full Sail University (Exp. 2025) Leadership Experience: Skills and Pro fi ciencies: • Strong verbal and written communication • Goal oriented • Pro fi cient in Microsoft Of fi ce and Adobe Suite Overall Online Presence: • Poor, 15 out of 100
  • 10. COMPETITION Molly Cody Industry Experience: • United Talent Agency Agent Trainee Education: • Media, Culture, and Communications, B.S., New York University Noteworthy Experience: • Post Production Assistant, Diamond Bros. Documentary • Assistant, United Talent Agency Skills and Pro fi ciencies: • Project Management • Research • Communication Joshua Mayhew Overall Online Presence: • How many connections? 218, banner image customized? No, professionalism of headshot? Not very professional, how detailed is the pro fi le? Somewhat detailed, published articles? No, active on other social media? Can’t tell, is their LinkedIn URL customized? No • Grade: Average, 40 out of 100 Industry Experience: • Education: • Sports Marketing and Media, B.S., Full Sail University (Exp. 2024) Leadership Experience: • Skills and Pro fi ciencies: • Strong verbal and written communication • Goal oriented • Pro fi cient in Microsoft Of fi ce and Adobe Suite Overall Online Presence: • Poor, 15 out of 100
  • 11. BRAND POSITION For creative people who like to focus on being creative, I provide unique strategies because I’m creative too. “JOSH”
  • 12. NETWORKING & MARKETING Industry Events & Organizations • Adobe Summit ‣ On demand, Virtual • CXL Live 2023 ‣ Fall | Austin, TX • Inbound 2023 ‣ 9/5-9/8 | Boston, MA Digital Marketing • Primary Content: I will write and publish case studies on LinkedIn, post more casual, lifestyle pictures on instagram to show my creativity.. • Primary Tools: Instagram and LinkedIn, at least once a week on instagram and once a month on LinkedIn. • Website: Post relevant social media links as well as any projects I’m working on or have completed. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I’d like my mentor to be younger working within my industry. Formal Education • Sports Marketing and Media, B.S., Full Sail University. • Adobe Suite and Microsoft Of fi ce Certi fi cations. Technical Skills • Learn more about Accounting Software - LinkedIn, 5/20223 • Learn more about analytical and scienti fi c software, MATLAB, 6/2023 • Get Adobe Certi fi ed, Certiport, 7/2023 Soft Skills • Interview a sales representative at a car dealership to learn about negotiation- Fields BMW Winter Park, 9/2023 • Start a club to learn leadership and active listening- Full Sail, 6/2023 •
  • 14. Joshua Mayhew You know how talent often goes unnoticed and is often hard to work with? Well, what I do is establish great relationships and spend time giving all talent a chance. In fact, I’ve helped many of my friends establish brands and grow their social media awareness. “
  • 15. REFERENCES 13-1011.00 - Agents and Business Managers of Artists, Performers, and Athletes. (2019). Onetonline.org. https:// www.onetonline.org/link/summary/13-1011.00 ‌ Timmons, J. (n.d.). Https://Www.linkedin.com/In/ Jolenetimmons/. ‌ Segall, L. (n.d.). Https://Www.linkedin.com/In/Lornesegall/. ‌ Safari, J. (n.d.). whoisjaysafari. https://www.instagram.com/ whoisjaysafari/?hl=en ‌ Cody, M. (n.d.). https://www.linkedin.com/in/molly- cody-464616201/ ‌ Top Marketing Conferences in 2022: Live and Virtual Events. (2022, March 4). Brandpoint. https:// www.brandpoint.com/blog/top-marketing-conferences/ ‌ Accounting Software Online Training Courses | LinkedIn Learning, formerly Lynda.com. (n.d.). LinkedIn. Retrieved May 11, 2023, from https://www.linkedin.com/ learning/topics/accounting-software ‌ Mitchell, J.A. (2017). Changes to citation formats shake the research world. The Mendeley Telegraph, Research News, pp.9. Retrieved from https://www.mendeley.com/reference- management/reference-manager