Digital Attention: How To Grow & Engage Your Online Audience

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The document outlines a presentation about making a real estate business faster, smarter, and more profitable through online marketing. It discusses how marketing online has become more difficult due to lack of trust in businesses and the blending of personal and professional lives on social media. The presentation recommends using a blog to help customers rather than just sell, and provides examples of real estate agents using blogs, Facebook groups, and pages effectively for their business.

Marketing Immobilier

3 Ways To Make Your Real Estate
Business Faster, Smarter & More
Profitable

Meet your presenters
Josh Cobb
Founder & CEO
Stepps
- 12 years in real estate & digital
marketing
- Launched Stepps in October 2014
- Host of the iTunes top ranked Real
Estate Pros podcast

Meet your presenters
Tim Martin
Founder & Principal Trainer
Net:101
- 16 year background in digital
marketing
- Founder of Australia’s largest
social media training organisation
- Master Speaker for CEO group,
The Executive Connection (TEC)

Today’s agenda:
• Why marketing online is harder than ever
• Why you need a blog
• Social media & your blog
• Facebook reach explained
• Examples & ideas
stepps.com.au | net101.com.au

Marketing online is
harder than ever.
stepps.com.au | net101.com.au

• Harder than yesterday
• Way harder than last year
• Ridiculously harder than 5 years ago
There’s two reasons why…
stepps.com.au | net101.com.au

Reason #1: 52% of people
don’t trust business.
Edelman Trust Barometer 2015
stepps.com.au | net101.com.au

Reason #2: Social media has
combined our personal &
professional lives.
stepps.com.au | net101.com.au

You’re not just competing for
attention against other real
estate companies anymore.
stepps.com.au | net101.com.au

You’re competing for attention
against everything.
stepps.com.au | net101.com.au

You don’t have to be better at
marketing than other real
estate companies.
stepps.com.au | net101.com.au

You have to be more
interesting to me than my own
family and friends.
stepps.com.au | net101.com.au

Stop selling.
Start helping.
stepps.com.au | net101.com.au

Newsletter Organic Search
Customer Service
Social Media Website (specific pages)
Blog Subscribers BLOG
Traffic Flow
Content Flow

So who’s doing it well?
stepps.com.au | net101.com.au

stepps.com.au | net101.com.au
• Coffee Shop
• Facebook Group
• Facebook Page
• Website/Blog

Nobody wakes up in the
morning thinking “I can’t wait
to see what my local real
estate agent has posted
today!”
stepps.com.au | net101.com.au

30% discount for webinar attendees
Use promo code: webinar101
Visit: stepps.com.au/masterclass

Thank you.
stepps.com.au | net101.com.au

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Digital Attention: How To Grow & Engage Your Online Audience

1. 3 Ways To Make Your Real Estate Business Faster, Smarter & More Profitable

2. Meet your presenters Josh Cobb Founder & CEO Stepps - 12 years in real estate & digital marketing - Launched Stepps in October 2014 - Host of the iTunes top ranked Real Estate Pros podcast

3. Meet your presenters Tim Martin Founder & Principal Trainer Net:101 - 16 year background in digital marketing - Founder of Australia’s largest social media training organisation - Master Speaker for CEO group, The Executive Connection (TEC)

5. Today’s agenda: • Why marketing online is harder than ever • Why you need a blog • Social media & your blog • Facebook reach explained • Examples & ideas stepps.com.au | net101.com.au

6. Marketing online is harder than ever. stepps.com.au | net101.com.au

7. • Harder than yesterday • Way harder than last year • Ridiculously harder than 5 years ago There’s two reasons why… stepps.com.au | net101.com.au

8. Reason #1: 52% of people don’t trust business. Edelman Trust Barometer 2015 stepps.com.au | net101.com.au

9. Reason #2: Social media has combined our personal & professional lives. stepps.com.au | net101.com.au

10. You’re not just competing for attention against other real estate companies anymore. stepps.com.au | net101.com.au

11. You’re competing for attention against everything. stepps.com.au | net101.com.au

12. stepps.com.au | net101.com.au

13. stepps.com.au | net101.com.au

14. stepps.com.au | net101.com.au

15. stepps.com.au | net101.com.au

16. You don’t have to be better at marketing than other real estate companies. stepps.com.au | net101.com.au

17. You have to be more interesting to me than my own family and friends. stepps.com.au | net101.com.au

18. Stop selling. Start helping. stepps.com.au | net101.com.au

19. Newsletter Organic Search Customer Service Social Media Website (specific pages) Blog Subscribers BLOG Traffic Flow Content Flow

20.

21.

22. So who’s doing it well? stepps.com.au | net101.com.au

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24. stepps.com.au | net101.com.au • Coffee Shop • Facebook Group • Facebook Page • Website/Blog

25.

26. @joshjcobb

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29. Nobody wakes up in the morning thinking “I can’t wait to see what my local real estate agent has posted today!” stepps.com.au | net101.com.au

30. 30% discount for webinar attendees Use promo code: webinar101 Visit: stepps.com.au/masterclass

31. Thank you. stepps.com.au | net101.com.au

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But actually getting noticed, liked & shared on social media is harder than ever.
But actually getting noticed, liked & shared on social media is harder than ever.
But actually getting noticed, liked & shared on social media is harder than ever.
Because that is who you’re really competing against for my attention. You are competing for attention on social media against everything and everyone! Against funny memes and cat videos, against photos of someone on holidays and the garlic prawns your friend had for lunch at the local pub. So I believe, the best way to get noticed, liked and shared on social media is with a certain set of ingredients. Ingredients that great real estate brands use in their social media. Ingredients that start with these 6 letters.

Digital Attention: How To Grow & Engage Your Online Audience

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