--

1. Josh Eastham
Year 2 Final Major Project Research
Working Title: C.A.L.L.I

2. Audience Research
• Who?
• What?
• Expectations?

3. The first questions Introduce the basic topic of my project (Artificial Intelligence) as well as asks people what their gender is. I posted this on a Facebook group for
residents of my village so I would consider this general public audience research rather then specialized.
Whilst these appear to be basic questions they give me a lot of important information. Since my project is a film on the dangers of artificial intelligence I need to
know if that is a topic that scares most people. If so I can use that to my advantage and play on peoples fears in order to successfully get the message of my film
across.
I also wanted to know what the gender was of the person that was answering the survey. I wanted to know this so I could get a better idea of the type of person that
would be interested in my film. This is defiantly something I will be investigating further when it comes to doing secondary research of audience demographics as it
will allow me to best tailor the conventions and style of my film to my target audience in order to make it more successful. Interestingly the majority of the people
that answered my survey were Female. This could be due to the fact that more female people are interested in this type of thing then males are. On the other hand it
could also be representative of the type of people that are likely to see this on the Facebook group that I posted it on which could consist of more female members
then male members.

4. These questions gives me a further information on the type of people that answered my survey such as there favorite film genres and whether they prefer films or TV
series. Interestingly the results this time were that most people preferred comedy films followed up by drama. The lowest rated was historical. For the other
question most people preferred TV series over films. The results for the question about the films surprises me because I would have thought big action blockbuster
films would have been the most popular. Again that may be due to the type of person that answered my survey on the Facebook group. I think If I sent this survey to
a certain type of people that I would get a response that I would expect however that would defeat the point of it being a general public survey. One thing that
doesn’t surprise me is the fact that more people prefer TV shows to Films. Perhaps this statistic would have been different 10 years ago however we are living in the
age of big budget TV epics on platforms like Netflix or Amazon Video. This information is useful as it will allow me to tailor my format and genre of my film to what
appeals to the widest possible audience. Whilst comedy could be difficult to write especially in this subject matter I could use a subtle form of comedy rather than it
being in the face of the viewer. I think I should definitely investigate this more by looking at two products, one a film the other a TV series and compare them. I could
look at their differences there drawbacks and what makes them successful. This could mean that whatever the result is I may end up making a TV miniseries rather
then a short film.

5. Netflix was definitely the most popular platform for watching TV and films on an based on it’s real life subscription numbers that is not a surprising result. However I
think this highlights the fact that the standard for how we consume media is changing and evolving. 10 years ago the primary result would have been likely to be
Broadcast TV channels but now most people stream things on the internet. One thing I did forget to include is the use of optical media such as DVD or Blue-Ray discs.
Due to this I am considering re submitting this question and waiting to see if there is a change in the results. In the results I have here, broadcast TV is the second
most popular option. Interestingly the third most popular option is illegal movie streaming websites which I think says a lot about about the lack of morality in some
people as well as shows the reason why the movie industry is struggling in some areas. This is potentially something that might be worth looking up later as I could
investigate how this might impact small productions like my own and then link it in with my other research to get a conclusion. I asked the question about peoples
cinema viewing habits not for any particular reason other then the fact that I was Interested. Since this isn’t something that will directly effect the production of my
film. What it may effect though is the response I get from it if it were to be screened in a cinema. This could be indicative of the amount of people that would come to
watch it. This research could be expanded on in terms of demographics as I could ask this question in different locations to different types of people. This could
further give me an idea on were it would be best to screen my film in order to get the largest possible audience.

6. My motivation for asking these questions were because I wanted to find out what peoples TV viewing habits were and whether they consider morale messages in
them to be important. The results of these questions can directly effect my project as it could determine how prevalent the morale message In my story is. I don't
want it to be too strong so that it puts people of which looking at the answers to question 8 could be a genuine risk. Question 7 was an indirect continuation of
question 6 which asked about peoples cinema going habits. I wanted to know how often people watch fictional TV as the results when compared with the cinema
question results could directly determine whether I decide to produce my project as a TV miniseries or a short film.
These results are something that should defiantly be investigated further as I want to attract the widest possible audience in order to get my message across. This
will mean that I have to find the most popular platforms in order to reach this audience. Once I've found these platforms I can either advertise of release my
product on there to achieve these goals.

7. These questions were specifically about the potential content in my short film. I wanted to know what elements people
valued most. The answers to question 9 tell me that people value having a good plot the most followed by the use of
decent 3 dimensional characters with well written personalities. Now that I know this information I will use this as a
baseline for writing my script making sure it is tailored to these specific aspects of what people value the most in a film/TV
shows. When I asked about whether people would watch something based on the dangers of artificial intelligence the
overwhelming majority said yes which is encouraging. Something that is further encouraging is that 0% of those that
answered said no. 30.43% of people said maybe which is perhaps a good thing as it shows I have a large potential audience
that will be a good challenge to try and convince them to watch.

8. Audience Secondary Research –Popular Platforms Article from Screen Rant on how Netflix Is Now More Popular Then
Broadcast Cable TV.
"A recent survey reveals that more people watch Netflix for television than broadcast, cable, Hulu and YouTube. It's official: Netflix
has completely changed how people watch TV. When Netflix was founded in 1997, it focused exclusively on DVD rentals by mail, shaking up an
industry that was already beginning to falter with the rise of the Internet.
When Netflix began its streaming service in 2007, allowing consumers to watch movies and television shows online, everything began to
change. This continued with the emergence of smart TVs and devices such as Roku, Chromecast and Apple TV, that allow consumers to watch
Netflix on their big screen sets. Fast forward to today when Netflix also has a lot of its own original content, including award-winning series and
original movies. This study conducted a survey of 2,500 U.S. adults who answered questions about which platforms they use most often to view
video content on TV. Netflix came in at the top, with 27 percent of those surveyed choosing the streaming subscription service platform. In
comparison, YouTube only came in at 17 percent, with basic cable at 12.6 percent and broadcast TV at a measly 7.5 percent. Hulu came in next
to last at 7.6 percent."(4)
Different higher profile distribution platforms is something I am looking at through a theoretical standpoint however the
platform I will end up using has some real world impacts on my production. Since this is a college project the final distribution
platform is going to be YouTube however if this was a professional production I would have to pitch my idea to a distribution
company such as a broadcast TV network or a streaming service. This is important as the type of distribution platform can
directly affect the format of my production. For YouTube a short film of 5-10 minuets in length would suffice.
Theoretically If this was a professional piece ordered by for example Netflix, the format would better as a serialized TV miniseries
of several episodes in length rather than a short film. This would allow for greater exposition, character development and an
exploration of the world the characters live in. However if this were to be done successfully than the source material would
require extensive re writes in order to make sure that the pacing and plot suit this new format.

9. Audience Identification Secondary Research
To start of I wanted to find out were in the world my potential audience is located. Since YouGov profiles LITE website is no longer active I found out I could use google trends instead to get
information.
It will be extremely difficult to gear it to both audience markets however I will try. It seems that on top of the general trade war between the U.S and china, there is a lot of bad blood between
tech companies on the east and tech companies in the west hemisphere's of the globe regardless of country. In 2018 China introduced an import ban on iPhones after granting
Telecomunications company Qualcomm an induction against Apple. This is interesting since both Apple and Qualcomm are American Companies. "Qualcomm claims that Apple violates two of
its patents in the iPhone 6S, iPhone 6S Plus, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus and iPhone X". Qualcomm then said in a further statement that "If Apple is violating the orders,
Qualcomm will seek enforcement of the orders through enforcement tribunals that are part of the Chinese court system," Qualcomm later enforced this ban in Germany as well as China. In
response to this Apple said that "Qualcomm's effort to ban our products is another desperate move by a company whose illegal practices are under investigation by regulators around the
world." (1)
It is unkown If this is directly related to the U.S. China trade war. Interestingly though a few days after President Trump and his Chinease counterpart President Xi agreed on a 90 day
truce Canada announced that it is holding for extradition to the US the chief financial officer of Huawei, China's biggest telecommunications company. Acording to an affidavid of a Canadian
law enforcement official she faces "serious charges of fraud involving millions of dollars". (2)
Unsurprisingly the highest number of google searches for Artificial Intelligence by
region is in China. This is likely to do with the fact that China is becoming a global
leader in technological research and development. This is both reflected in todays
politics and media such as the current trade war between the US and China. I think
this is something I have to be weary about.
If I gear my project too much towards the Chinese market then I believe I would fall
into the trap of limiting my audience when in fact I want the message in my project to
reach wide variety of people. By gearing it too much towards the Chinese market it
could be seen by U.S viewers as being against them and as a result they may decide
not to watch it. Whilst China is becoming a global leader with companies such
as Xiaomi,Huawei and Baidu, the United States is also a global leader with companies
like Apple, Google, Facebook and Amazon so it would be important that they would
want to watch it as well.
Since this project is only a small production it is unlikely to be effected by international politics however if I'm trying to attract a wide audience it is something that I should be aware of. I don't
want to risk alienating people because that will decrease my potential audience. This research can defiantly link into my product research as I can look at how to tailor specific elements of my
production based on the results of my market research.

10. Audience Secondary Research
I need to think realistically about this though, I think that due to the fact that the majority of my audience will be reached
through YouTube on my channel which is unknown, I need to look at the best format to do this. Personally I think that is through
the use of a short film that isn't too long in length and has good pacing throughout. The reason I believe this because these days
humans have a short attention span and you in order to attract and hold an audience you need to interest them within the first
5 seconds. This is especially true when people are browsing through YouTube as they are often looking for short video's to keep
them entertained rather than something that is long winded. If they were looking at that then it is likely they would be browsing
another platform such as Netflix or iTunes to find something more substantial to watch.
For this reason the optimal length for a short film would likely be around five minutes in length and this is something that I tried
to stick to when I produced my last short film for my year one FMP. Unfortunately I struggled to successfully tell the full story
and realize my full vision for the project if I was keeping it down to five minutes in length. Due to this I decided to produce two
versions, a cut down version that was five minutes in length and a directors cut which was 7 minutes in length.
Another factor to producing something for YouTube is the limitations YouTube itself sometimes imposes upon creators. I will
have to make sure that my video conforms to the terms and conditions of YouTube and therefore as a result it cannot be too
graphic. I will have to make sure that I don't use any copyrighted music or any music that sounds similar to copyrighted tracks.
The reason I have to be so specific on this is because YouTube has a notoriously bad autonomous copyright and license
detection system that sometimes flags video's for containing music or content that Is the property of someone else when it in
fact doesn't. This has sometimes led to users being flagged which could threaten their channel with either demonetization or
termination. Whilst I do not have to worry about demonetization as my YouTube account is not set up for ad revenue I do need
to be careful that my video doesn't end up getting blocked in some countries or removed.

11. Audience Research Summary
The first questions were about the basic concept of my video, artificial intelligence. I wanted to ask people whether
artificial intelligence scared them since that fear is my primary motivation for wanting to make this project. Whilst many
people agreed that AI scares them a large number of people stated that it doesn't. I believe in the long run this could be a
drawback to this project as if there are a lot of people that don’t share that fear then they are unlikely to be interested in
this film. This means I may have to introduce other elements into my production in order to incite the emotion of fear in
the audience. This could also be extremly challenging as I don't want to just start using classic horror tropes such as jump
scares to create fear as this is not what this project is about. I want to be able to subtly create the emotion of fear through
the subtext and implications of the drama.
Interestingly most people said that they preffered films over television series. Unfortunatly the more I think about this
project (and how the script may turn out) I am not sure that television would be the best format for this project due to
issues of pacing. Another factor that lead me to this decisions is the fact that this isn't a feature length production meaning
that it would feel broken up and disjointed if it was done in several parts rather than one continues video.
I also asked about different people's TV viewing habits such as preffered platforms as well as their opinions on different
TV/Film aspects such as favorite genres. This was done to give me an idea on peoples thoughts and opinions on some of
the ideas I have had for this project as well so I could anticipate their reactions.
If I were to summarize my audience research survey I would say that It has been extremely helpful in helping me develop
my early ideas for my project and that with the results from it I can begin to work to certain standards and conventions
which will help me maximize my potential audience.

12. Market Research
• Competition & Existing Products

13. Existing Product Research: 2001 A Space Odyssey
(1968) "Open the Pod bay doors, HAL"
https://www.youtube.com/watch?v=dSIKBliboIo
One of the main reasons I am looking at this iconic Stanley Kubrick film is because both 2001 and my film feature the theme of artificial intelligence "gone
wrong". The reason I use quotation marks here is because in the film 2001 the computer HAL-9000 doesn't really malfunction it just does what it is designed to
which happens to have unfortunate consequences for the crew of the mission.
A user on the forum site Stack Exchange had this to say about the topic of HAL's malfunction from the perspective of the "in universe" lore of the film, "Dr.
Chandra, Hal's Creator, he was told to lie to Dave and Frank by people who find it very easy to lie (the govt.), but Hal literally didn't know how to.
It's a direct violation of his primary programming, the accurate processing of information, and in being made to lie, it made him unstable. I believe the in-
universe term is an H. Mobius Loop, but in practical terms Hal became a paranoid schizophrenic. He was trapped between a rock and a hard place. On the one
hand, his hardwired programming to be accurate and not make any mistakes, on the other, his orders to lie to Dave and Frank. Hal, being a computer, couldn't
take a third option, he literally had no choice but to try and obey both sets of instructions, but logically he could not, so it just aggravated the underlying
problem even more."(5)This idea that the computer wasn't behaving out of malice or being "Evil" is something I want to incorporate into my film. I think that when I
think about it that is one of the primary reasons that A.I scares me. The fact that computers can only function within the parameters of what
they have been programmed to do regardless of If they endanger human life or not. This lack of human emotions and illogical reasoning is
probably one of the biggest dangers of artificial intelligence.
I will be taking inspiration from this idea. In my film, the computer takes the form of a sentient piece of software called C.A.L.L.I which is
designed to improve peoples daily lives and motivate them to achieve their goals. Unfortunately she cannot differentiate between the human
emotion of anger and sarcasm, this leads to her forcing the protagonist down a course of action that will lead to their downfall. Another
simmilair but perhaps less clear aspect to this film and mine are the fact that mine contains the theme of humans being physically augmented by
technology in the sense that it has become a part of their biology. This is comparable to 2001 were the humans (the crew on the spaceship
Discovery) are also augmented by technology in the less physical sense that they require it to stay alive in space.

14. Market Existing Product Research: The Outer Limits Title Sequence 1960s & 1990s Version
Whilst these are only title sequences of existing products themselves I want to look at them as there own thing. My reasoning for this because the title sequences have a very dystopian and
twisted feel George Orwellian theme to them even though the content of the show is more science fiction. This Orwellian theme is something I would like to take inspiration from in my
project as my project is a film that is set in a dystopian future.
One element of these titles that I really like is the "Control Voice" that narrates "There is nothing wrong with your Television, do not attempt to adjust the picture". When this show was new
in the 60s when television was a relatively new thing this would have done a good job of spooking the audience as they won't have experienced anything like that before. It makes you feel
like you are being addressed directly and it reminds the viewer that what they are viewing is being dictated by the broadcaster. This seems like a normal thing however the control voice just
gives it a darker edge. This is particularly true for the 90s version as the voice is much more aggressive along with the music and visuals being more disturbing. Because the title sequence
plays on the fact that your TV is being controlled I don't think a title sequence like this would work on a modern program particularly if it was on a streaming service as then the viewer is in
control rather than the broadcaster.
The 90s Intro is undoubtably the best of the two. The imagery does a good job of making you feel uncomfortable as It is very psychedelic and unnatural. One of the most striking images is
the iconic house with roots image. The photo is from the album This House Is Not For Sale and was taken by Jerry Uelsmann. Data Analysist Melissa Green analyzed the image on her
website. She stated that; "the house seems to either be growing out of the tree, as an already broken-down dwelling, with glass broken and missing paint, or, as I like to see it, nature
reclaiming what was one hers". "For me, the deep roots at the bottom of the house also reflect the strong roots of a family that once lived there. The family may have moved on, but the
house still remembers, even as it is being subsumed once again into nature itself."(3)
I have to disagree with this interpretation. For me the image has a much more sinister impression. I'm not sure why, it may be due to the fact that my exposure to this image was through the
Outer Limits Title Sequence which is designed to make you feel uncomfortable. It also may be due to my previous interpratations of similar imagery. For me the image is much more sinister
in nature. The house alone looks cold and evil, with the roots it gives me the idea of a sinister entity growing out of the house and spreading around. It is difficult to determine thr true
https://www.youtube.com/watch?v=2I7vPbthvWohttps://www.youtube.com/watch?v=FCcdr4O-3gE
"There is nothing wrong with your television set. Do not attempt to adjust the picture. We are
controlling transmission. If we wish to make it louder, we will bring up the volume. If we wish to
make it softer, we will tune it to a whisper.
We will control the horizontal. We will control the vertical. We can roll the image, make it flutter. We
can change the focus to a soft blur, or sharpen it to crystal clarity.
For the next hour, sit quietly, and we will control all that you see and hear. We repeat: there is
nothing wrong with your television set. You are about to participate in a great adventure.
You are about to experience the awe and mystery which reaches from the inner mind to... The Outer
Limits."
-Control Voice, Outer Limits Titles

15. Existing Product Research: Wargames (1883)
Wargames is a 1983 science fiction film directed by John Badham. The film plays on the fear and paranoi of
the cold war that was prevelant throughout much of the 1980s. It follows a boy called David Lightman who
acidently hacks into a NORAD automated supercomputer called WOPR which is designed to run war
simulations and automatically execute a nuclear strike against the Soviet Union as well as learn overtime. He
acidently triggers a simulation called Global ThermoNuclear War which simulates a soviet nuclear attack.
Unfortunatly it can not differenciate between simulations and reality and it causes NATO to prepare a
nuclear attack in "retaliation" for what they believe is a real attack coming.
Again like 2001 A Space Odyssey this film has the theme of a computer not being able to differenciate
between two different things. In this film it is between a simulation and reality and the results will have
disasterouse consequences for humanity. Arguably the stakes are higher in this film compared to 2001 as in
2001 the consequences are death for the ships crew however in Wargames the consequences are death to
all of the human race. Whilst it is interesting to compare the two films it is not all together a fair
comparison. I say this because 2001 has the much wider plot of the strange monolith and has deeper
themes such as human evolution. The artificial intelligence aspect is more of a side plot. This contrasts with
Wargames when the A.I of WOPR is a core plot element.
Another reason why I am looking at this film is because I believe it says a lot about humans becoming too reliant on technology. This theme is
more relavent even now in 2019 than it was in 1983. In the context of the film the US government has become reliant on a computer to
defend against a Soviet Nuclear attack. This was back in the early days of computers when they were no were near as secure as they are now.
However this over reliance on computers is nearly their undoing especially when the system goes wrong. This another thing I would like to
warn against in my film that the reliance on computers could be humanitys undoing. These fears were expressed around the melenium with
the Y2K bug. Ultimatly of course this worry turned out to be negligable but as I previously stated 19 years on from the melenium and we are
becoming more and more reliant on computers. In my opinion we are past the point of no return meaning that if we lost computers and our
advanced technology it would be disasterous as so much of society's infrustructure now relies on it.

16. Market Research, Serialized TV VS Film Comparison
I think one of the most interesting and important things to take note of in this day and age is the importance of serialized film and TV and look
at how the market is changing as well as how this could have an effect on my production. This article from Digital Trends written by Eric
Buchman talks about this.
"Thanks to a number of factors, including new technologies, the difference between TV shows and movies is quickly eroding. Take Marvel’s most
recent string of films — you know, the ones starring Iron Man, the X-Men, Captain America and all their pals. They might have a revolving slate
of title characters, but each film contributes to an overall narrative that flows from film to film. As President of Marvel Films, Kevin Feige
functions a lot like a TV showrunner does, except the individual episodes of his show each cost more than $150 million to produce. There’s also
another, more concrete way in which the film industry is becoming more like TV: The growth of video-on-demand as a legitimate method of
mainstream distribution. That’s how I watched Snowpiercer and They Came Together – both excellent films with little to no theatrical release –
this past summer.
Adam Sandler’s multi-picture deal with Netflix is another way in which movies once destined for your local multiplex are going to wind up on
your HDTV first. While the film industry embraces a more TV-like experience, the TV industry has been going for a more cinema-like one. As
movies are taking more time to let characters develop over the course of several films, TV is trimming the fat and making things happen
faster."(6)
This idea that due to serialisation and overarcing stories, episodic TV has become outdated and that TV has become more cinematic in nature is
something I have definatly noticed. A more modern example of this would be the TV series Stranger Things in which each episode essentially
feels like a mini film. This may be due to cinematic styles of film making making their way into main stream TV however numourous other
programs have started to use this format in recent years. This is something that I think is really good as the plot for many works of fiction won't
fit into a movies and vice versa. This is usually what causes a program or a film to be unsucesful as it would better fit a different format. This also
reflect changing tastes in how people consume fictional media due to the advancement of technologies. A perfect example of this would be the
TV show Star Trek Discovery as controversial as that show is amongst Star Trek fans I find its serialised plot nature more suitable for a modern
audience compared to the episodic nature of the old Star Trek TV shows.

17. Market Research, Serialized TV VS Film Comparison
I think this is all due to the fact that when Star Trek originally aired in the 1960s this was a time before home media and you could only watch
what was being broadcast at the time. Repeats were rare and so television had to be episodic in nature so that people would engage with it on
a weekly bases because there wasn't an option to go back and watch the previous episode. Nowadays with the advent of streaming platforms
such as netflix TV series can be more serialised as the viewer has the option to go back and watch previous episodes that they have missed.
Having this option keeps the audience interested and minimises people that are getting confused at the plot.
Interestingly on the flip side, Doctor Who was also first broadcast in the 60s in a serialised nature. Mostly the classic series of Doctor Who
consisted of four part serialised episodes each one 25 minutes in length broadcast weekly. Some of the earlier episodes had serials that were as
long as 6 or maybe even 12 parts long. This means that the show has not aged well as this has lead to episodes having terrible pacing issues that
make it difficult to watch for a modern audience. This may be partly due to a low budget or due to the fact that the BBC had not yet mastered
fast paced TV storytelling. It could also be due to the preferencial differences of British and American audiences. When Doctor Who returned in
2005 it had a new format with a higher budget. It was episodic in nature with each episode being 45 minutes in length with an occasional two
parter serial. It's pacing issues were also fixed. Whilst serialised TV is coming back into fashion this still means that the new Doctor Who is far
more suitable for modern audiences and indeed it has now seen wide spread success abroad perticularly in America.
By this point I have already established that the best format for my project would be as a short film on YouTube. However this information links
back into my audience research into potential distrabution platforms. I have found through doing research into both these different things that
If I were to change the format of my project than that would directly effect the distribution platform that it would be suited for. For example I I
decided that I wanted my project to be a miniseries that would be serialised in nature than it would be best fit for a streaming service like
Netflix. If I wanted to keep the "world" and the lore that my project was set in but instead I wanted it to be episodic than it would be best fit for
broadcast TV. Again this market research links back to my audience research and what I previously stated about the distribution platform
directly effecting the format of my production. I think I have found this research extremly valuable when it comes to understanding the
conventions and techniques of a contempary dramatic work of fiction. I will now be able to use and apply this knowledge to not only this
production but to future projects that I may be involved it that may end up going out on a different, perhaps higher profile distribution platform
such as Netflix or Prime Video.

18. Production Research & Techniques

19. Specific Techniques
Since my project is set in a world were humans are augmented by technology I want it to have a certain visual style to it that
reflects this elements. This may be something like POV camera shots with digital HUD like elements to show humans
interacting with technology. I may use these shots and video overlay things such as advertisements. This would be done to
show an evolution into how intrusive adverts that we have today on our smartphones could manifest themselves in the future.
One thing I would like to do is to have a color filter to represent this. I visualize this as being a cool blue color which in my mind
represents the invisible blue light that comes of modern displays and supposedly interferes with our circadian rhythms. This is
similar to what was done in The Matrix were they used a green color tint for the scenes set inside The Matrix which was to
represent the green text that early computer monitors used to display when the film came out.
I would also like the film to have a certain sleekness to it that represents technology, one idea I had was to use a Steadicam
gimbal throughout as this would allow me to film freehand but without any shakiness. It is my hope that this smoothness
combined with a cinematic 2:35:1 aspect ration will make the film feel sleek and polished. Another Idea I had was to use my
phone and film at 4K 60FPS which I believe would look really stunning, unfortunately this means the footage would have to all
be done free hand as I don’t have a phone compatible gimbal or tripod. I do have a compatible fish eye lens which may be
good for some scenes. I may still end up utilizing this idea in some areas on my project so I can show too different emotional or
mental states with two distinct visual styles. I think for practicality reasons and for quality reasons in some areas I am more
likely to end up using the cannon C100 along with a tripod or Steadicam to film the majority of my film.
For the POV shots I could use a Go Pro with a head mount however I don't own either of those things so I would have to
source somebody that would be willing to either let me borrow or become a part of the project in order that I could use it.

20. Bibliography
• (1) David Goldman. (December 2018). China bans sale of most iPhone models after granting Qualcomm an injunction against
Apple. Available: https://edition.cnn.com/2018/12/10/tech/china-iphone-ban/index.html. Last accessed 30th January 2019.
(2) Julia Horowitz. (December 2018). How Huawei's CFO ended up in a Canadian jail cell. Available:
https://edition.cnn.com/2018/12/11/business/huawei-cfo-arrest-details/index.html. Last accessed 30th January 2019.
(3)Melissa Green. (2012). Artist Analysis – Jerry Uelsmann. Available: https://melissamgreen.wordpress.com/2012/01/30/artist-analysis-jerry-
uelsmann/. Last accessed 18-2-2019.
(4) ROBIN BURKS . (2018). Netflix Is More Popular Than Broadcast, Cable & More In TV Viewing. Available: https://screenrant.com/netflix-
popular-broadcast-cable-tv-viewing/. Last accessed 23-02-2019.
(5)Brendan O. (2017). What caused HAL 9000 to go mad?. Available: https://scifi.stackexchange.com/questions/8250/what-caused-hal-9000-
to-go-mad. Last accessed 23-02-2019.
(6)Eric Buchman. (2014). TV and movies are melting into the same thing, and tech is stirring the pot. Available:
https://www.digitaltrends.com/home-theater/tv-and-movies-are-blurring-together-into-one-medium/. Last accessed 23-02-2019.

21. TASK TWO - FMP RESEARCH
1500 words minimum
• In this context relates to the ability to select, edit, interpret and
respond to relevant material in support of lines of inquiry, and the
level of initiative, commitment, personal responsibility and
resourcefulness demonstrated in developing and progressing
identified goals.
• Likely to be evidenced in research journals, notebooks, personal
collections of edited research material, recordings, artefacts and
through other practical media related outcomes. Areas, methods and
techniques that could be relevant are as follows on the following
slide:

22. TASK TWO - FMP RESEARCH
Research Methods
 Existing Products
 Vox Pops: (vox populi, meaning voice of the people)
 Surveys: Online or in person
 Focus Groups
 Quantitative Research: Programme ratings, hits on a
website, box office figures etc.
 Qualitative research: Film reviews, game reviews, attitudes
to media products, responses to advertising campaigns etc.
 Methods & Sources Of Research: Books, directories,
newspapers, film archives, worldwide web

23. TASK TWO - FMP RESEARCH
Primary and Secondary
Primary Research techniques (new data)
 Online quantitative surveys
 Online qualitative forums
 Interviews, focus groups
 Social listening
Secondary Research techniques (desk research)
 Market/Category Data
 Survey Results (Conducted by another source)
 Consumer Market
 Category Trends
 Reviews
 Online Forums

24. 2. Be able to use research,
analysis and evaluation
to develop solutions for
a creative media
production project.
2.1 Use research to support
the development of
a creative media
production project.
2.2 Use analytical and
evaluative skills to
develop creative
solutions to realise a
media production project.

25. Grading
Pass - Use research to support the development of a creative media production project. Use analytical and
evaluative skills to develop creative solutions to realise a media production project.
Merit - Use research to support the development of a creative media production project to a high standard.
Use analytical and evaluative skills to develop creative solutions to realise a media production project to a high
standard.
Distinction - Use research to support the development of a creative media production project to a very high
standard. Use analytical and evaluative skills to develop creative solutions to realise a media production project
to a very high standard.

26. Synthesis:
the combination of components
or elements to form a connected
whole.
A range of relevant sources
Not just the internet?!

27. Your project
Audience
e.g.
Who is your project for?
What do they expect?
What do they engage with/why?
Marketplace
e.g.
What already exists?
What is the competition?
Production Techniques
e.g.
How do you intend to realise your
project?
What specific techniques could you
utilise?
Summary
Critically engage with your research; discuss your findings; interpret what your research means; indicate how your
research will help to guide and develop your creative solutions