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Ethical issues in social media

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Ethical issues in social media

  1. 1. Ethical Issues in Social Media by Josh King Avvo, Inc. Avvo, Inc. ©2014
  2. 2. . . . or Why You Should Worry Less and Engage More by Josh King Avvo, Inc.
  3. 3. Introduction Josh King General Counsel & Vice President, Business Development Avvo, Inc. Twitter: @joshuamking Email: josh@avvo.com Avvo, Inc. © 2014
  4. 4. Why Use Social Media? • Stay Informed & Inform • Expand Referral Network Social • Be Discovered
  5. 5. How Not To Use Social Media
  6. 6. Social Media Is Not a Billboard Social
  7. 7. Engagement is the Key
  8. 8. Why Do Lawyers Worry About Social Media? Avvo, Inc. © 2014
  9. 9. Washington Avvo, Inc. © 2014
  10. 10. California Avvo, Inc. © 2014
  11. 11. New York Avvo, Inc. © 2014
  12. 12. Florida Avvo, Inc. © 2014
  13. 13. Other States Avvo, Inc. © 2014
  14. 14. “A lawyer shall not make a false or misleading communication about the lawyer or the lawyer's services.”
  15. 15. “A truthful statement is also misleading . . . “
  16. 16. “. . . if there is a substantial likelihood that it will lead a reasonable person . . .”
  17. 17. “. . . to formulate a specific conclusion about the lawyer or the lawyer's services . . .”
  18. 18. “. . . for which there is no reasonable factual foundation.”
  19. 19. “Communication about a lawyer or a lawyer’s services” Avvo, Inc. © 2014
  20. 20. Avvo, Inc. © 2014
  21. 21. Avvo, Inc. © 2014
  22. 22. Avvo, Inc. © 2014
  23. 23. Avvo, Inc. © 2014
  24. 24. Avvo, Inc. © 2014
  25. 25. Avvo, Inc. © 2014
  26. 26. Avvo, Inc. © 2014
  27. 27. Avvo, Inc. © 2014
  28. 28. Avvo, Inc. © 2014
  29. 29. Avvo, Inc. © 2014
  30. 30. Avvo, Inc. - Copyright 2010 Avvo, Inc. © 2014
  31. 31. What “Communication” Can Be Regulated?
  32. 32. Regulation of “Commercial Speech”
  33. 33. Central Hudson Gas & Electric Corp. v Public Service Commission (1980)
  34. 34. “Commercial speech” defined
  35. 35. “That which does no more than propose a commercial transaction.”
  36. 36. Substantial Government Interest?
  37. 37. Direct Advancement of the Government Interest?
  38. 38. Narrowly Tailored Regulation?
  39. 39. Steady Expansion of Commercial Speech Avvo, Inc. © 2014
  40. 40. Specific Areas to Pay Attention To Avvo, Inc. © 2014
  41. 41. Testimonials Avvo, Inc. © 2014
  42. 42. Client Solicitation Avvo, Inc. © 2014
  43. 43. Promising Results Avvo, Inc. © 2014
  44. 44. Using Social Media to Advertise
  45. 45. Blogging About Clients Avvo, Inc. © 2014
  46. 46. Blogging as Advertising Avvo, Inc. © 2014
  47. 47. Embellishment Avvo, Inc. © 2014
  48. 48. Misrepresentation Avvo, Inc. © 2014
  49. 49. Professionalism Avvo, Inc. © 2014
  50. 50. Questions? Josh King General Counsel & Vice President, Business Development Avvo, Inc. Twitter: @joshuamking Email: josh@avvo.com Stay up to date on developments in the law of social media – and get notification of upcoming free Avvo CLE webinars – with my new monthly email newsletter: “Socially Awkward – Where Social Media Meets the Practice of Law” Email “subscribe” to josh@avvo.com Avvo, Inc. © 2014

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